Thought leadership is more than having a point of view - Beth Monaghan, InkHouse | Cogitation Supremacy | Scoop.it

"Done properly, thought leadership stimulates demand for companies' products and services by teaching the industry about what is needed and what the future will require."

 

Define a stance, establish credibility and align with your group's raison d'être.

 

Easy as one, two, three.

 

 

Photo credit: mikecpeck via Flickr