"Much of what marketers try to pass off as content is thinly-veiled advertising copy; it’s as if they begin with the best of intentions, and then just can’t help sliding into a sales pitch. (Try reading a “white paper” by some software companies and see how long it takes before the product name miraculously appears)."
Great examples--John Deere in the 1890s, Jell-O in the 1900's and L’Oreal today--where companies with helpful content do well in sales. Josh Cobden recaps highlights from a speech by Joe Pulizzi, CMI founder.
Photo credit: Kim Love via Flickr