Thoughtful Insights
Follow
Find
4 views | +0 today
Rescooped by OLAJUMOKE from Storytelling for Social Change
onto Thoughtful Insights
Scoop.it!

Storytelling is the top issue for 483 Corporate Communications Execs

Storytelling is the top issue for 483 Corporate Communications Execs | Thoughtful Insights | Scoop.it
In the latest findings from Incite, we rank the top 5 issues for corporate communications execs.

Via Kathy Hansen, Jennifer King
OLAJUMOKE's insight:

Being able to captivate your sub without boring them.

more...
Parker Donat's comment, September 21, 2013 12:48 PM
Great stuff! Thanks for sharing.
Parker Donat's curator insight, September 21, 2013 12:52 PM

I think this issue is confusing for executives. They may think this is only a face to face presentation form of storytelling when I think the focus should also be on the multimedia delivery of storytelling to for internal and external communication. 

Karen Dietz's comment, September 22, 2013 10:43 AM
Hi Parker -- I appreciate you adding your voice here. In my experience, executives are too quick to put their stories into digital media. The ability to build a personal connection is lost when doing so. There are times when moving a story into digital media is important, but far greater value is created when sharing stories in person.
Your new post is loading...
Your new post is loading...
Rescooped by OLAJUMOKE from Storytelling for Social Change
Scoop.it!

Storytelling is the top issue for 483 Corporate Communications Execs

Storytelling is the top issue for 483 Corporate Communications Execs | Thoughtful Insights | Scoop.it
In the latest findings from Incite, we rank the top 5 issues for corporate communications execs.

Via Kathy Hansen, Jennifer King
OLAJUMOKE's insight:

Being able to captivate your sub without boring them.

more...
Parker Donat's comment, September 21, 2013 12:48 PM
Great stuff! Thanks for sharing.
Parker Donat's curator insight, September 21, 2013 12:52 PM

I think this issue is confusing for executives. They may think this is only a face to face presentation form of storytelling when I think the focus should also be on the multimedia delivery of storytelling to for internal and external communication. 

Karen Dietz's comment, September 22, 2013 10:43 AM
Hi Parker -- I appreciate you adding your voice here. In my experience, executives are too quick to put their stories into digital media. The ability to build a personal connection is lost when doing so. There are times when moving a story into digital media is important, but far greater value is created when sharing stories in person.
Rescooped by OLAJUMOKE from Storytelling for Social Change
Scoop.it!

What listening to a story does to our brains...

What listening to a story does to our brains... | Thoughtful Insights | Scoop.it
In another case of science sort of proving what we’ve known for a long
time, the following article contains powerful, useful, and practical
information. The article’s only flaw might be that it wasn’t written as a
story itself.

Via José Carlos, Jennifer King
more...
Marie Ennis-O'Connor's curator insight, August 20, 2013 7:20 AM

Learning the art of digital storytelling is an essential non profit marketing skill