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In the latest findings from Incite, we rank the top 5 issues for corporate communications execs.
Being able to captivate your sub without boring them.
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I think this issue is confusing for executives. They may think this is only a face to face presentation form of storytelling when I think the focus should also be on the multimedia delivery of storytelling to for internal and external communication.
In another case of science sort of proving what we’ve known for a long time, the following article contains powerful, useful, and practical information. The article’s only flaw might be that it wasn’t written as a story itself.
Learning the art of digital storytelling is an essential non profit marketing skill