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5 Ways to Share Content and Become a Thought Leader

5 Ways to Share Content and Become a Thought Leader | Thought Leadership and Online Presence | Scoop.it
You can be primarily a content curator and gain a significant following. Here's how to position yourself as a thought leader in social.
Guillaume Decugis's insight:

Those 5 steps are basic but they make a lot of sense. Though Lori Ruff's starting point to me is confusing, she emphasizes a great simple truth: “in order to be seen as a thought leader, you have to share your thoughts.”  Actively curating content is a great way to do that: by continuously reacting to relevant content on your area of interests or expertise, you can easily make your voice heard and complement your own original creations and ideas.

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Guillaume Decugis's curator insight, December 3, 2013 6:58 PM

Can't beat that logic: “in order to be seen as a thought leader, you have to share your thoughts.” But how?

Ryan Hines's curator insight, December 4, 2013 11:37 AM

Curating content is a good warm-up for social media.

Constance Jones Collier's curator insight, December 4, 2013 11:42 AM

Content is King

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How Sharing Other People's Content Makes You an Irresistible Job Candidate

How Sharing Other People's Content Makes You an Irresistible Job Candidate | Thought Leadership and Online Presence | Scoop.it

Creating your own content isn't the only way to get noticed. Becoming a go-to curator of quality information for your industry can also earn you a spot on a hiring manager's hit list.

Guillaume Decugis's insight:

Showing thought leadership matters - not just to CEO's. Any professional should look at developing startegies to show how much expertise they have and how much knowledgeable they are on their industry. As Alexis Grant details here, this is not about showing off - but simply about the mere fact of being hired.

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Elizabeth Hutchinson's comment, December 3, 2013 4:10 PM
Glad to read that what I am doing could be useful!
Elizabeth Hutchinson's curator insight, December 3, 2013 4:12 PM

Content curation is good for you and others. Glad to hear that I might be doing something right :)

Halina Ostańkowicz-Bazan's curator insight, December 4, 2013 4:07 AM

Becoming a go-to curator can also earn you a spot ...

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'I Am A Brand,' Pathetic Man Says

'I Am A Brand,' Pathetic Man Says | Thought Leadership and Online Presence | Scoop.it

"Sad, pathetic local web developer and blogger Phillip Cathin, 34, told reporters today that he sees himself as “a brand."

Marc Rougier's insight:

"Cathin, who sees his worthless daily blog posts, endless Facebook status updates, and aggravating Foursquare check-ins as “extensions of his brand name,” confirmed that he spends the majority of his miserable days attempting to leverage his 627 Twitter followers into a larger web network of “brand consumers.”


This is me! Thanks The Onion for reminding us to stay safe from over-trendy buzz-words. And let's keep building our personal brand - seriously :)

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It’s NOT Just Business, It IS Personal

It’s NOT Just Business, It IS Personal | Thought Leadership and Online Presence | Scoop.it

It's not personal. It's just business.”― Michael Corleone, The Godfather.

Marc Rougier's insight:

I so much loved this movie. Powerfully stylish.


Ramli John has a very good point thought: As much as I wouldn't dare tell him face to face, Michael Corleone was wrong! It IS personal. He would need to revise his theory about personal branding.


Maria Elana Duron has another take on it: "I is better than we". Or, "sell the person before you sell the product".



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The 4 Ps of Traditional Marketing applied to Personal Branding

The 4 Ps of Traditional Marketing applied to Personal Branding | Thought Leadership and Online Presence | Scoop.it
The lessons of traditional marketing can apply to how you present yourself online.
Marc Rougier's insight:

Sudy Bharadwaj explains how to use the 4 Ps of traditional marketing to develop your own brand.


  1. Product: be consistent and recognizable
  2. Price: Know your value
  3. Place: recognize your niche
  4. Promotion: communicate your brand


These classical Ps indeed apply to personal branding. But in our online world, the 4th one take a whole new dimension. Knowing your audience and feeding it with frequent, relevant and high quality content is key to promote yourself and is an important task in developing your online personal brand.

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The Difference Between Marketing, PR, Advertising, and Personal Branding

The Difference Between Marketing, PR, Advertising, and Personal Branding | Thought Leadership and Online Presence | Scoop.it
Marc Rougier's insight:

Funny but relevant! And it's a good way to explain the benefits of developing your Personal Brand.


"It is much more effective when other people talk about you in a positive fashion compared to self-promotion."

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Fabrice's curator insight, November 15, 2013 8:23 AM

Très bon résumé

Jonathon Gordon's curator insight, November 19, 2013 7:45 AM

Gotta love it!

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Three Tips on Personal Branding - with Bach, Steve Job, Banksy and Ducati

Three Tips on Personal Branding  - with Bach, Steve Job, Banksy and Ducati | Thought Leadership and Online Presence | Scoop.it

Image by @Thierry

Marc Rougier's insight:

[Blog post I wrote]


We all know how branding - and the perception of it - is important in a any buying decision. This post gives real life examples of this power (from Banksy, Bach, Apple and Ducati) and discusses how neuromarketing and social media make use of it.


You too can / should leverage this power: be your brand!

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Why Thought Leaders Need Provocateurs

Why Thought Leaders Need Provocateurs | Thought Leadership and Online Presence | Scoop.it

Nobody has your exact experiences and mindset and your thoughts may well help spark the next round of round-table brainstorming innovation.

Guillaume Decugis's insight:

A long time Scoop.it user, @ janlgordon just launched curatti.com and this is one of the first posts I found in there by Andy Capaloff. He makes an interesting point on "idea darwinism" suggesting that if we're scared about speaking up and making our voice heard, we're running the risk of letting a certain kind of ideas prevail. At the detriment of creativity and innovation.  


The time has never been so right to step up and become the thought leader we can be.

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Karen Percak's curator insight, November 17, 2013 7:33 AM

Always questiong.....  We need to teach our students and teachers to keep asking thoughtful, challenging questions of those who make the "assignemnts."  This will spark innovation and creativity in our educational change process.

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How to Establish Thought Leadership?

How to Establish Thought Leadership? | Thought Leadership and Online Presence | Scoop.it
Thought leadership is important for building careers and for building organizations. It is the most important tool we have as professionals to build our personal brand and establish credibility. What is thought leadership?


By Dr Liz Alexander.


(photo from The Unpaved Road)

Marc Rougier's insight:

Dr Liz Alexander is co-author of ThoughtLeadership Tweet (with Craig Badings - already mentioned in this curation about Thought Leadership). She is interviewed here by Tanmay Vora


It's important for Thought Leaders to share content, but it's not sufficient: true thought leaders are disrupters.


"Thought leadership, in order to have any value, must provoke meaningful change." Yes, so important!

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Does Thought Leadership Need Social Media?

Does Thought Leadership Need Social Media? | Thought Leadership and Online Presence | Scoop.it

[audio + article]

Marc Rougier's insight:

"Thought Leadership is content on steroidWow I'll reuse this one :) By Craig Badings via Jeff Bullas.


Social Media is conversation. And that's where your audience is. Tips:


  1. Identify your prospect's bying cycle
  2. Leverage your content
  3. Go visual
  4. Gear your content for earned media
  5. Quantify the revenu impact


Thought Leadership need social media. But you need to plan and work on your content (that's where content curation can help!).

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Gabriela O'Malley's curator insight, January 14, 4:21 PM

YES.  A new Integrated Media Expert Platform where thought leaders can tailor meaningful engagement collaboration.
Convetit is a world class platform that offers the security and control needed to design and facilitate private engagements.
It's a platform where thought leaders would be able to share their insights on temporary online Think Tanks to develop premium insights.  Where Think Tanks can become products for others for a fee..
It's all built on LinkedIn APIs so it fits in nicely.
CONVETIT (www.convetit.com) is the new way of knowledge sharing, content curation and convene around challenges. 

Best,

GO'

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William Arruda - Personal Branding Expert

Marc Rougier's insight:

[4 min video] Personal Branding Guru William Arruda:


  • You brand is a unique promise of value
  • Build a brand that's authentic to you
  • It's not work vs life
  • If you don't show up in Google, you don't exist


"Be yourself". I agree with the value of authenticity.


And I like how William personifies his brand: passion, energy, enthousiasm.

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Leader Values | Ludwig van Beethoven

Leader Values | Ludwig van Beethoven | Thought Leadership and Online Presence | Scoop.it
Beethoven's innovations within music make him one of the singularly most influential musical leaders in history.
Marc Rougier's insight:

I think of Beethoven as a thought leader.


My favorite quote from Beethoven (context: he was answering a royal rep who ordered him to do something he disliked):


"What you are, you are by accident of birth; what I am, I am by myself. There are and will be a thousand princes; there is only one Beethoven".


It's not about being arrogant. It's about being free.

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Marc Rougier's comment, November 8, 2013 12:22 PM
Merci pour la citation @Chiale Stéphanie :)
Chiale Stéphanie's comment, November 11, 2013 2:26 PM
Romain Rolland disait : « Il est bien davantage que le premier des musiciens. Il est la force la plus héroïque de l’art moderne. Un exemple de leadership :-)
Marc Rougier's comment, November 11, 2013 2:39 PM
Merci @Chiale Stéphanie, super citation!
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From Thought Leadership to Attention Leadership

From Thought Leadership to Attention Leadership | Thought Leadership and Online Presence | Scoop.it

"So, you consider yourself a thought leader. You’ve got research, you’ve got whitepapers, you’re speaking and presenting and your blog traffic is up over last year..."

Marc Rougier's insight:

Not super recent but still a great read, by Dana Van Den Heuveldebating how to deal with the Attention Economy.


  1. Getting Attention
  2. Engagement
  3. Community
  4. Convenience


My immediate takeaways: Allow your audience to contribute and Remove the hurdles to access.


Thought leadership is not about having the smartest ideas but having the most useful ideas.

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lorrinda's comment, November 8, 2013 10:11 PM
Thanks @Marc Rougier and @Martin (Marty) Smith. I am still learning the scoop.it ropes/rules... but loving' it!
lorrinda's comment, November 8, 2013 10:12 PM
hmmm don't know how to link the names... must find out
Marc Rougier's comment, November 8, 2013 11:29 PM
@lorrinda don't hesitate to ask if you have any question re: Scoop.it! As for linking the name: you write @ then the name, attached. But it links only to the name of people who are either on your community (which you can check on your profile) or who are active in a given topic. I get from your comment that it did not work with my and Marty's names? I'll check out! :)
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72% of invitations to tender influenced by thought leadership

72% of invitations to tender influenced by thought leadership | Thought Leadership and Online Presence | Scoop.it

"Thought leaders, whether they are people or businesses, are more likely to be called to tender approximately 72% of UK businesses if they publish enlightening and reliable material"

Marc Rougier's insight:

How Thought Leadership actually impacts business.

 

The second data point of this survey is equally interesting: according to 80% of the respondents,


"Independent, informative content on company websites authenticates corporate capability, as opposed to mere personal opinions."


Content curation is not thought leadership. But it helps publish independent, informative content and therefore contributes to the demonstration of thought leadership. Eventually yielding actual business benefits.

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What if you learned about personal branding from the greats?

What if you learned about personal branding from the greats? | Thought Leadership and Online Presence | Scoop.it
Marc Rougier's insight:

Three iconic thought leaders: Steve Jobs, Richard Branson and Bill Gates. Thress different styles.


What do they have in commun and what's the take away for the rest of us? Being true to ourself, believing in our intuitions, defining our own path. This is ego-centered. And not sufficient: we also need to want to change the world and to work hard so people embrasse our vision.

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Leigh Rorke's curator insight, November 21, 2013 3:49 AM

As a leader you have a brand whether you like it or not.  What impression are you making? #leadonpurpose

 

Andraž Tori's curator insight, March 17, 2:11 PM

 dfs a <a hre="http://www.abc.com">fsd </a>

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Google Plus Hovercard

Google Plus Hovercard | Thought Leadership and Online Presence | Scoop.it
An optimized Google+ hovercard will help you connect with the right people and drive home your brand identity.
Marc Rougier's insight:

The "ultimate personal branding tool", as titled on this post, might be a slight over-statement. But certainly a tool worth being known and used.


Comprehensive and useful guide (why, what and how) by Stephan Hovnanian.


(ps: hover your mouse over a user name in Scoop.it, you'll get his card too - not quiete as comprehensive as Google of course, but youseful to develop connexion and knowledge).

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5 Keys to Inspiring Leadership

5 Keys to Inspiring Leadership | Thought Leadership and Online Presence | Scoop.it
Inspiring greatness is all about leading by example. The best leaders have these habits in common.
Marc Rougier's insight:

Sorry for posting a photo from Steve Jobs, so often used in thought leadership-related media. But he deserves it :)


This post from Gwen Moran is a good way to start the week: these 5 actions might earn us the thought leader status indeed. But let's forget the status for a while: there are real, deep human values here:


  1. Face challenges
  2. Win trust
  3. Be authentic
  4. Earn respect
  5. Stay curious


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Thought Leadership and Sales

Thought Leadership and Sales | Thought Leadership and Online Presence | Scoop.it

"Weigh in on the debate: is thought leadership ever altruistic? Or a thinly veiled disguise to market oneself?"

Marc Rougier's insight:

Ric Dragon take on Thought Leadership is straight to the point, pragmatic and ROI-oriented. And honnest.


He exposes an important difference betweenThought Leadership and the classical sales tricks: creating long term, altruistic value, not expect immediate return.


Thought Leadership is way more than a sales tactic. It's about being authentic, innovating and inspiring. It's a good thing that it's also a valuable way to develop a brand - and therefore, sales.

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Ally Greer's curator insight, November 13, 2013 5:35 PM

Completely agree with both Marc and Mr. Dragon. 


The success and whether or not people "buy in" to your thought leadership efforts truly depends on your motivation - which isn't hard to hide.


Practicing thought leadership should come from a sincere desire to help others and share your experience which has led to earned knowledge, rather than just trying to make money off of something you claim to know.


As Marc points out, though, if this is truly your motivation, the sales will follow.

Elisa & Elena's curator insight, November 13, 2013 6:15 PM

Beautiful article on selling something you claim to know versus actually caring and sharing you knowledge and making a profit as a result. Thought leaders is what you need to be.

 

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Why Your Thought Leadership Strategy Should Make You Uncomfortable

Why Your Thought Leadership Strategy Should Make You Uncomfortable | Thought Leadership and Online Presence | Scoop.it

"To be a true, sustainable thought leader, you have to be willing to get out of your comfort zone and look at things differently to articulate a vision for the future."

Marc Rougier's insight:

Invoking Rodin's masterpiece "The Thinker", Carla Johnson explains how you need to get out of your comfort zone to deserve the Thought Leader moniker.


Carla states that sharing content does not make you a Thought Leader. Right, agreed. But I think the most important part of her post is to explain that being innovative is not sufficient either: you also need to be able to reach beyong the innovators. You need to know how to have an impact.

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21 Definitions of Thought Leadership

21 Definitions of Thought Leadership | Thought Leadership and Online Presence | Scoop.it

"Juste like the 72 marketing definitions that Heidi Cohen wrote about, depending on who you ask, thought leadership has many definitions too. Considered another marketing buzzword, I miraculously found 21 definitions for it"


By Tracy Sestilli.

Marc Rougier's insight:

I add this list by Tracy Sestilly because I made reference to it in another post and I thought it deserves to be scooped too. It warns against the buzzword syndrom of Thought Leadership (true to everything trendy, especially in marketing) and underlines its multifaceted nature.


My key 2 words to define Thought Leadership are "innovation", and "influence". And I know that 2 words are not enough (think about change making, sharing, expertise...) but well, it's about curation here :)


Your definition: welcome !

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Chiale Stéphanie's comment, November 12, 2013 2:45 AM
J'aime cette définition ; "un connecteur". C'est une personne clé ayant un réseau social étendu, et susceptible d'influencer un bon nombre de personnes.
Nancy J. Herr's curator insight, November 13, 2013 2:22 PM

Which of these definitions fi YOUR concept?

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How great leaders inspire action. The Golden Circle and the Apple example

"Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?""

Marc Rougier's insight:

A classic: #TEDx talk by Simon Sinek. Superb.


The famous golden circle. "Why - How - What".


The Apple example (and the Wright Brothers, and Martin Luther King example too).


"People don't buy what you do, they buy why you do it."


Seen it many times but good way to start the week :)

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Google+ for Personal Branding

Google+ for Personal Branding | Thought Leadership and Online Presence | Scoop.it

"When I first signed up for Google Plus (back when it was invite-only), I didn't get the fuss. It had some nice features, but it was a virtual wasteland."

Marc Rougier's insight:

When we think Personal Branding we often think career. And when we think career, we think LinkedIn first.


Jill Celeste explains why we should also consider Google+:


  1. Good for SEO
  2. You can build your online authority through Google+
  3. You will be able to interact with a powerful Google+ audience


No question on number 1 (SEO). I'd like to know what YOU think of the two other point. Bases on your experience, does G+ deliver (yet)?

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Are You a Thought Leader?

Are You a Thought Leader? | Thought Leadership and Online Presence | Scoop.it

"Being a thought leader takes focus, and in today’s world, that is often a challenge. Business owners are looking for the next big thing, rather than owning their one thing. However, when you do, you have the potential to lead and help shift the thinking of others. Many of us would strive for this, but, how do you know if you are actually leading others in the way they think and behave?"

Marc Rougier's insight:

This interesting article by Laura Garnett identifies five signs that you may be a thought leader.


  • You have a unique perspective on something universal
  • You are driven to serve the world or people in some way
  • You are highly motivated and inspire others with your enthusiasm
  • You are inspired by expansiveness but you are focused on one thing
  • You love people


I like how she depicts thought leadership has being about human values; not about selfish, ego-centered, short-term considerations. 

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Personal Branding In B2B Lead Generation

Personal Branding In B2B Lead Generation | Thought Leadership and Online Presence | Scoop.it

"Markets constantly change, which calls for changes in your marketing and B2B lead generation as well. So, how does personal branding help you along your work?"

Marc Rougier's insight:

Belinda Summers explores how Personal Branding helps also in B2B marketing.


"It is important to establish a personality, a human identity, for our brands. And we should start with ourselves."


Bottom line: personal branding is not only useful to your own career. It's also an asset for your business.

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Cookjmc's curator insight, November 8, 2013 9:48 AM

In b2b marketing, with a lot of distracting noise across channels, it's important to remember that there is an opportunity to connect, share and educate within your own personal/business network. Your personal brand can help you accelerate relationship building. Tools like linkedin facilitate making this easier but other tools are checked up on to see and learn more about who you really are. Pay attention to the details and share what you know- your network might just need what your company is selling.

Marc Rougier's comment, November 8, 2013 12:21 PM
Thanks @Cookjmc. Agreed!
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Transmitting thought leadership with finesse

Transmitting thought leadership with finesse | Thought Leadership and Online Presence | Scoop.it
In the context of a thought leadership campaign, is resonance with target audiences (EQ) as critical to success as the substance of ideas (IQ)?
Marc Rougier's insight:

This post goes beyond the classic "N easy steps to success" format (useful and pragmatic but sometime a bit on the surface of things) and discusses the value of Emotional Intelligence.


Thought leadership is not only about how and what you tell, but also about how you listen. Very important point by Becky Tumidolsky.

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Paul Chance's curator insight, November 11, 2013 9:26 AM

Interesting article.  Does it work to  place it in the context of church leadership?   I think so.