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Is Your Brand Mature Enough For Thought Leadership?

Is Your Brand Mature Enough For Thought Leadership? | Thought Leadership and Online Presence | Scoop.it
The role of thought leader is the brass ring for many marketers. Not every brand, however, is ready to stake out the position.
Guillaume Decugis's insight:
Interesting analysis of what it takes for a brand to become a thought leader. And how your content strategy might still be successful at generating leads without necessarily focusing on that.
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Guillaume Decugis's curator insight, April 8, 9:44 PM

If it's not then you're probably better off focusing your content strategy on generating leads and direct returns. 


And it's ok by the way. 

Thought Leadership and Online Presence
Demonstrate Thought Leadership by Building your Online Presence; relation to Content Curation and Personal Branding
Curated by Scoop.it

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Welcome, Thought Leaders !

Welcome, Thought Leaders ! | Thought Leadership and Online Presence | Scoop.it

Hi everyone. This page is dedicated to Thought Leadership. What does it mean to you and your business? Why should you care and how to demonstrate it?


This place is yours: please feel free to participate, comment, use, curate and even suggest any content! Let's share!  -- Marc

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AlGonzalezinfo's comment, November 6, 2013 7:16 AM
I love this topic Marc, thank you!
Marc Rougier's comment, November 6, 2013 4:23 PM
Thanks much Patrick and AlGonzalez!
Emeric Nectoux's curator insight, January 11, 12:33 AM

Up to you to pick the  definition that suits the best to what  you have in mind. My choice would be the following:


The Gartner Group:“The giving—for free or at a nominal charge—of information or advice that a client will value so as to create awareness of the outcome that a company’s product or service can deliver, in order to position and differentiate that offering and stimulate demand for it.”

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What You Need to Do to Become a Thought Leader

What You Need to Do to Become a Thought Leader | Thought Leadership and Online Presence | Scoop.it

"Our society generally frowns upon bragging. Your mom may have even scolded you when you tried to toot your own horn. We recall her wisdom every time we are cornered by colleagues who blow hot air about how smart they are".

Marc Rougier's insight:

So, thought leaders are bragging? Of course not, but I like this "moral" angle. Just a teaser (and a smart one; this is actually an interesting question). The core of this post by Ed Barts is however about the basics of being (and demonstrating being) a Thought Leader.


  • Speaking
  • Writing
  • Research


This is all true and fundamental. And I like how Ed highlights Research too (often over-looked).


But there's a little bit more to it, I believe. As Ed states it:


"To produce only one or two articles means people will soon forget you. But keeping articles coming conveys the message that the author is a thought leader year in and year out."


This means you need to have a publishing strategy that's not exclusively made of what you write (because, as a Thought Leader in your field, you're not a full time publisher... time is critical here).


That's where curation comes handy: add curated content in your published stream. That's content you discover, carefully qualify, enrich and share: such content does convey your leadership, does require talent and involvement (and somehow, research). And it complements your writings in a time-effective manner.


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How to measure thought leadership?

How to measure thought leadership? | Thought Leadership and Online Presence | Scoop.it

"Marketing through thought leadership is totally in right now. It makes sense: Every business wants to be perceived as a leader, respected by customers and envied by competition".

Marc Rougier's insight:

"Thought Leadership doesn't directly aim to sell, but educate, advise and in some case entertain", says Molli Bucini. However, for professionals and businesses, this is a marketing action.


There is no KPI yet directly measuring influence, reputation or Thought Leadership - no magic button on Google Analytics either. However, the basic Content Marketing analytics must be tracked:


  • repeat visitors
  • bounce rate
  • mention and share
  • and eventually in-site conversion.


All of them, and more, discussed in this post.


Reminds me of the situation of Social Media marketing some years ago: professionals and businesses realized they needed to be active on SM, before they could actually measure their impact (well... most professionals and businesses - this was not obvious for all, actually). Detailed ROI analysis matures as we progress, it's a step by step process. But we should not wait for a mathematical proof before we demonstrate our Thought Leadership through a relevant Content Marketing strategy.

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Lori Wilk's curator insight, September 15, 2:20 PM

Becoming a thought leader is not something that just happens. It takes work and strategic planning to achieve. The perfect pathway is not spelled out for anyone to follow. Content curation should definitely be part of one's strategy to become a thought leader in their industry.

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What is the Difference Between Thought Leadership and Content Marketing?

What is the Difference Between Thought Leadership and Content Marketing? | Thought Leadership and Online Presence | Scoop.it
Both thought leadership and content marketing can effectively build your awareness and brand, but true thought leadership is much rarer.

From Marketo Blog.

Marc Rougier's insight:

Jon Miller, VP Marketing at Marketo, collected some interesting responses to his question here. Nice read! What would your response be?


Thought Leadership and Content Marketing share a mission: increase your (personal or business) brand awareness, engage with your ecosystem, become a trusted reference.


In addition, Thought Leaders can be surprising, even provocative: they wander, and guide, off the beaten track.


In any case, they go hand in hand.

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Tony Adams's curator insight, September 7, 11:17 PM

This is a really challenging question.  I think that thought leadership requires us to put an idea out there that leads the audience in a certain direction.  On the other hand, content marketing can be a little less intense - it can include sharing content that is designed to generate exposure and visitors, rather than deep-seated, ongoing engagement.

 

I like the author's point:

"Thought leadership consists of ideas that require attention, that offer guidance or clarity and that can lead people in unexpected, sometimes contrarian directions (think of Seth Godin).  Thought leadership needs to be educational and ideally provocative; content marketing can simply be fun or entertaining."

 

Think of your own leadership practice.  How do the thoughts and ideas that you are putting out there relate to this? 

Are you creating thought leadership content - setting an agenda and leading your organisation in a new, challenging direction?  Or are you producing engaging, accessible content that is designed to raise the visibility and priority for your team's role and objectives?   How do you approach the two?

 

 

 

 

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The Value of Content Curation: Thought Leadership

The Value of Content Curation: Thought Leadership | Thought Leadership and Online Presence | Scoop.it

"Being a thought leader has always been a priority for businesses, but not particularly easy to become."

Marc Rougier's insight:

"A majority of marketers (85% out of 400 surveyed) pursue content curation to establish thought leadership".


Main motivations:


1. Relevance

2. Insightfulness

3. Shareability


Curation is not Thought Leadership. But it's an effective way to demonstrate Thought Leadership: know your industry and feed your audience with relevant, industry-related (and not ego-related) content.

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Thought Leadership Is The New Strategy For Corporate Growth

Thought Leadership Is The New Strategy For Corporate Growth | Thought Leadership and Online Presence | Scoop.it

- Forbes

Marc Rougier's insight:

Glenn Llopis: "It’s time for corporations to showcase their executives as thought leaders".


The seven questions that will get you started (below). Identifying and developing thought leaders inside your organization is key.


1.  What Do You Solve For?

2.  Who Are the Game Changers?

3.  What Are the Most Impactful Best Practices?

4.  Where Are the Subject Matter Experts?

5.  What Are the Innovative Breakthroughs?

6.  Where Do the Real Relationships Exist?

7.  What Are the Desired Outcomes?

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Wendy Grover's curator insight, September 4, 9:53 PM

The key to building brand visibility via thought leadership is to figure out where your company is uniquely positioned as it relates to current social and business trends and then create a compelling narrative.

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Your employees are your brand

In this talk, Mark Burgess brings to our attention how employees, through social media, are changing how companies market to, and engage with, customers and prospects. With the transparency and opportunity for personal connections that social media offers, pushing fabricated, unauthentic sales pitches doesn't work anymore. Instead, we are witnessing the rise of the social employee who creates a win/win proposition by leveraging their personal brands to build trust and increase the digital "surface area" of the brands for which they work. The result is nothing short of a revolution.

Guillaume Decugis's insight:

"Employees are the brand at IBM" said IBM's Ethan McCarty. But isn't it true in a lot of companies? 


Are your employees thought leaders then? Or rather, what are you doing to develop - and show - their thought leadership?


As Burgess develops in his talk, there is a clear synergy between developing employees into thought leaders and building the corporate brand. 


But how can this be achieved? 


As shown in this topic, thought leadership is highly connected to knowledge. Empowering employees to share their knowledge easily and in an engaging and rewarding way therefore becomes critical:

- easily because they don't have (much) time,

- engaging because they won't do it if it's not impacting,

- rewarding because that's what's in it for them.


Aggregating, promoting and spreading that knowledge through collaborative content hubs like the ones Scoop.it Enterprise offers that show the collective curation work of your brand's employees is one of the most efficient ways to promote your brand: by promoting them.


A win-win deal for all. 

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CESSON's curator insight, July 13, 10:15 PM

"A social employee... is engaged... they believe in the values they work for... employees are the brand of the company..."

Marius Monen's curator insight, July 17, 7:57 AM

Inspiring talk that shows how to achieve synergy between the personal brand of the "social employee" and the corporate brand. This coincides with another trend I see, which is that individuals see themselves less and less as  (lifte time) employees, and more and more as autonomous professionals with a strong personal brand, embedded in a lasting professional community.  In that perspective the employer and his corporate brand are only temporarily relevant to the professional "social employee": the professional will contribute to it with his own personal brand, but the employer and the corporate brand are only passers-by, only relevant for the time that the professional wants to work for the employer.

Ron McIntyre's curator insight, August 7, 12:29 PM

Businesses really need to understand this point and shout it from the mountain tops.  Employees are your brand! Period!  You can have the best product but if your employees make it difficult to purchase or get support, it won't sell, unless it is so unique that there is no competition.  My only comment there is just wait a few minutes!

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Becoming a Thought Leader Isn’t an Ego Play

Becoming a Thought Leader Isn’t an Ego Play | Thought Leadership and Online Presence | Scoop.it

Becoming a thought leader is about providing your unique and valuable expertise to people at no cost to them. There’s obviously nothing egotistical about that.

Guillaume Decugis's insight:

Of course this is not philanthropy either. As this post describes, there are benefits that come with becoming a thought leader, including many direct positive impacts from a professional or business point of view.


We can then go further and ask: can everybody become a thought leader?


To me, it's down to expertise. If we believe we all have expertise, then we all can show thought leadership. From what we say, from what we create but also from what we read and curate.

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For Those Who Want to Lead, Read

For Those Who Want to Lead, Read | Thought Leadership and Online Presence | Scoop.it
Whether it's Wikipedia, Michael Lewis, or Aristotle, reading brings a host of benefits to the workplace.
Guillaume Decugis's insight:

This is a fantastic article on how content expands our horizons, something essential for leaders who, by definition, should have a better view of where they're going.


John Coleman gives a lot of great examples of how leaders shaped their visions from the content they read. And very often, these historical figures were also writers: Winston Churchill himself was a Nobel Prize winner in... literature.  


Knowledge and leadership are tightly connected. Just like learning and sharing. And in today's Web 2.0, this means that knowledge sharing is not just an opportunity to demonstrate thought leadership: it's an obligation.

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donhornsby's curator insight, June 10, 9:07 AM

(From the article): Reading can also make you more effective in leading others. Reading increases verbal intelligence (PDF), making a leader a more adept and articulate communicator. Reading novels can improve empathy and understanding of social cues, allowing a leader to better work with and understand others — traits that author Anne Kreamer persuasively linked to increased organizational effectiveness, and to pay raises and promotions for the leaders who possessed these qualities. And any business person understands that heightened emotional intelligence will improve his or her leadership and management ability.

CESSON's curator insight, June 10, 5:49 PM

Agreed!

Jamie Ruppert's curator insight, June 11, 12:45 AM

Reading brings a host of benefits to the workplace.

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Nine Unseen Qualities That Create Exceptional Leaders

Nine Unseen Qualities That Create Exceptional Leaders | Thought Leadership and Online Presence | Scoop.it

"... they’re even more successful not because of what you see them do… but because of what you don't see them do."

Marc Rougier's insight:

This great post is about Leadership, not Thought Leadership.


I however decided to curate it here because it highlights an important and often underestimated concept: values that contribute to defining a leader, but unseen.


Building thought leadership is about demonstrating, showing, proving - it's very much outbound. Interesting to consider leadership-building actions that are unseen. How to you reconcile the market necessity of being seen, and these behind the scene values?


In any case, I concur: I recognize leadership in people who forgive, don't seek credit and let other have ideas. Although of course, this is far from sufficient...

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The Value of Content Curation: Thought Leadership

The Value of Content Curation: Thought Leadership | Thought Leadership and Online Presence | Scoop.it
Being a thought leader has always been a priority for businesses, but not particularly easy to become. Even if a brand is incredibly innovative, creative and effective, it won’t grow if it’s not being proactive. With the importance of online presence increasing, brands must find different ways to engage with their audience and to present new ideas to. One easy method to developing and succeeding in thought leadership is, simply, content curation.
Guillaume Decugis's insight:
Tina Dzurisin explains not only why content curation is a good way to develop thought leadership for a brand or an individual but also how to do it.
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5 Leadership Lessons from Nelson Mandela

Marc Rougier's insight:

This is a break from professional presentations. A tribute to a man of exceptional fate. No other leaders in today's world matches Nelson Mandela's vision, courage, determination and wisdom. RIP Madiba.

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R. Lyση's curator insight, December 10, 2013 10:23 AM

Marc Rougier's insight:

"This is a break from professional presentations. A tribute to a man of exceptional fate. No other leaders in today's world matches Nelson Mandela's vision, courage, determination and wisdom. RIP Madiba."

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5 Ways to Share Content and Become a Thought Leader

5 Ways to Share Content and Become a Thought Leader | Thought Leadership and Online Presence | Scoop.it
You can be primarily a content curator and gain a significant following. Here's how to position yourself as a thought leader in social.
Guillaume Decugis's insight:

Those 5 steps are basic but they make a lot of sense. Though Lori Ruff's starting point to me is confusing, she emphasizes a great simple truth: “in order to be seen as a thought leader, you have to share your thoughts.”  Actively curating content is a great way to do that: by continuously reacting to relevant content on your area of interests or expertise, you can easily make your voice heard and complement your own original creations and ideas.

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Ryan Hines's curator insight, December 4, 2013 11:37 AM

Curating content is a good warm-up for social media.

Constance Jones Collier's curator insight, December 4, 2013 11:42 AM

Content is King

marco's curator insight, December 6, 2013 9:02 AM

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The 10 Pillars To Creating a Strong Personal Brand

The 10 Pillars To Creating a Strong Personal Brand | Thought Leadership and Online Presence | Scoop.it
Ever Googled yourself? What did you see? Did you like digital you? Are you visible in an Internet century? Here are the steps to creating a personal brand.
Guillaume Decugis's insight:

10 is a lot. And this list might sound overwhelming...


So here's my take on it:


1. The drawing above is a good one: you won't build any brand without passion - let alone a personal one. 


2. There is a tight connexion between 3 things that you should align: your content, your interests and your network. 


3. Creating content (what Jeff Bullas calls here Tip #5) is just one of the alternative: expressing your opinions or analysis through curated content is also a great way to demonstrate thought leadership.

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Oliver Durrer's curator insight, October 21, 11:35 AM

Great summary by Guillaume Decugis from Scoop.it of Jeff Bulla's article on what makes a strong personal brand. 

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Letting Your Employees Use Social Media at Work: How To Do It Right

Letting Your Employees Use Social Media at Work: How To Do It Right | Thought Leadership and Online Presence | Scoop.it
Employees need to be able to react to customer messaging, rally around opportunities for content sharing, and coordinate efforts. Opportunities for collaboration should span the entire organization, with support from marketing teams to provide guidance on content curation and overall communication goals.
Guillaume Decugis's insight:

For quite a while now, some companies have seen social media as a threat to employee efficiency. A lot of them forbid its usage: cutting out access from within the corporate network or creating policies refraining them from tweeting. Some surprisingly still do, a bit like those dictators who believe revolutions can be avoided by switching off a few routers...


But if you start to look at it from the other angle, there are huge opportunities in letting employees use social media, among which:


- turning them into brand advocates


- amplification of your content strategy


- improvement of their skills through well curated informal knowledge


Now for this to work, employees need to have something to win from this that aligns their interests with the company's. 


What can it be?


Simply put: thought leadership


Because your employees are your brand, empowering them to show their subject matter expertise and demonstrate thought leadership not only helps the: it helps them help the company. 


As HootSuite points out in that post however: "the transition from subject matter expert to “thought leader” is challenging." This is also what we've observed and what made corporate blogging fail for instance: not every employee can be turned into an influential blogger. 


So where should you start?


Well, because every subject matter expert in your organization reads content on their area of expertise, this is probably a good start. Let them curate it, publish it and create value for the organization across their social channels. And by using tools to create internal content hubs where others can re-share and contribute, you'll amplify and value their involvement. 

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Gina Tucker's curator insight, October 14, 2:04 PM

Social media can make your workforce enthusiastic on the job as well boost morale and company exposure on social networks. Your employees are representatives of your overall company brand, let them share it! 

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Three Ways To Be A Data-Driven Thought Leader

Three Ways To Be A Data-Driven Thought Leader | Thought Leadership and Online Presence | Scoop.it
So you've got a ton of data -- now turn it into actionable insights that drive business!
Marc Rougier's insight:

We've entered the era of Big Data (well, Data of any size for that matter). Collecting has become easy; making sense is more difficult. Making sure people effectively use data is the next frontier.


Simple but meaningful advices from Chuck Sharp:


- Add insight!


This is the core of curation, this is a fundamental task of Thought Leaders.


- Push


People just don't spontaneously visit content or data: they need to be fed.


- Act now


Don"t wait for the complete, perfect set of data. Your insight is valuable on whatever data you have and is required now.

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The Sales Connection: Bridging the Thought Leadership-Sales Gap

The Sales Connection: Bridging the Thought Leadership-Sales Gap | Thought Leadership and Online Presence | Scoop.it

"Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. But it’s also increasingly important to lead generation and sales."

Marc Rougier's insight:

A very useful post: everybody understands the value of Thought Leadership from a branding perspective, but businesses also need an ROI approach. Measuring the value of Thought Leadership not only as Marketing but as Sales.


Ned Ward reminds us that Thought Leadership is not directly measurable, but suggests to benchmark the Company performances on Reputation, Reach, Relationships and Demand. Thought Leadership contributes to all of them.



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5 Steps Toward Building Influence as a Great Thought Leader

5 Steps Toward Building Influence as a Great Thought Leader | Thought Leadership and Online Presence | Scoop.it
Ready to share insights on a topic you're well versed in? You may fortify your company's reputation as well as your personal brand.
Marc Rougier's insight:

"Sharing insight on a topic you're well versed in"... This is so fundamental to being a Thought Leader.


Shana Starr lists five steps. I subscribe to all of them.


I'd add content curation to them: finding, acknowledging and sharing great content created by others also contributes to demonstrating your expertise and willingness to share; a legit and effective addition to writing; a necessary skill of Thought Leaders.


1. Clarify your purpose

2. Identify your voice

3. Write

4. Build an active online presence

5. Be a mentor.


Great post, wise advices.

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Change Impetus's curator insight, September 1, 12:34 PM

Excellent way to build new relationships and find new opportunities. Finding like-minded co-founders and potential investors or mentors is harder without a strategy.

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The #1 Rule of Leadership - "It's not about you"

The #1 Rule of Leadership - "It's not about you" | Thought Leadership and Online Presence | Scoop.it

Perform a search of “leadership” on Google and you will find dozens of listed leadership “rules” and “qualities” (most of which are very accurate).


But there is one primary axiom of leadership that trumps all others:


Via donhornsby
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donhornsby's curator insight, August 27, 5:25 PM

(From the article) The most effective leaders follow Leadership Rule #1, and return to it during those leadership challenges that require the very best of their leadership abilities. They understand that you cannot change expectations, alter perceptions, and motivate others unless you maintain the ability to influence them in a positive manner. When followers sense that your leadership decisions are made with other priorities, they will not trust you. Without trust, you will lose the ability maintain the positive influence necessary to motivate and inspire others, and you will have limited the value of your leadership investment.

 

Whether you are a brand new leader, or someone with years of experience, the next time you find yourself faced with a leadership decision, pause and remind yourself of this:

 

“It’s not about you.”

Sandeep Gautam's curator insight, September 11, 7:06 AM

Its not about you and then its not about you all too; imho, its about us:-)

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Five little rules for lean thought leadership

Five little rules for lean thought leadership | Thought Leadership and Online Presence | Scoop.it
Don't think of thought leadership as rocket science — think of it as rocket fuel. Continue reading →
Guillaume Decugis's insight:

This is a post by K. Tighe for the Scoop.it blog that was published a while ago but which is an evergreen on the practical ways you can start to build thought leadership. As she put it: it's not rocket science: it's rocket fuel! 

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Content Used to Be King. Now It’s the Joker. 

Content Used to Be King. Now It’s the Joker.  | Thought Leadership and Online Presence | Scoop.it

Why I’ve decided to stop taking “content” gigs and other journalists should, too.

Guillaume Decugis's insight:

Anyone who's been tempted to outsource their own thought leadership should read this.


You just can't ghost write your way into being a thought leader.


Of course, one of the limitation of content marketing is time: good content takes time to create.


So where does it leave busy CEOs who don't have time to write?


Well, since they all take the time to read, they've done the hard work for content curation already. By selecting the best pieces they see every day or every week and adding their visionary comment to it, they'll start showing thought leadership much more efficiently. And perhaps more important: in a much more genuine way.

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Call it reputation, image or whatever you want: 8 reasons personal branding matters.

Call it reputation, image or whatever you want: 8 reasons personal branding matters. | Thought Leadership and Online Presence | Scoop.it

Call it whatever you’d like: reputation, image, or personal brand. They all mean the same thing—they describe what you bring to the table professionally. Without that personal branding, you risk being just another face in the crowd, which is not a good position for anyone seeking advancement.

Guillaume Decugis's insight:

Just like many people confuse advertising and marketing, we still have lots of problem with the world personal branding as we're taught humility is a virtue. But as Dorie Clark explains, marketing is not about shamelessly selling yourself but rather "about understanding and identifying your core strengths, and then helping others understand them, as well."


The opportunity is here though: "If you’re blogging about your field of interest, or curating interesting tweets, or regularly update your LinkedIn profile and share high-quality articles you’ve read, that will rank highly in search results and present a strong professional image to the world."


You are the content you publish.

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Is Your Brand Mature Enough For Thought Leadership?

Is Your Brand Mature Enough For Thought Leadership? | Thought Leadership and Online Presence | Scoop.it
The role of thought leader is the brass ring for many marketers. Not every brand, however, is ready to stake out the position.
Guillaume Decugis's insight:
Interesting analysis of what it takes for a brand to become a thought leader. And how your content strategy might still be successful at generating leads without necessarily focusing on that.
more...
Guillaume Decugis's curator insight, April 8, 9:44 PM

If it's not then you're probably better off focusing your content strategy on generating leads and direct returns. 


And it's ok by the way. 

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Are you ready to be a thought leader in 2014?

Are you ready to be a thought leader in 2014? | Thought Leadership and Online Presence | Scoop.it
How can you stand out from the crowd as an entrepreneur or small business owner? Develop your credibility and visibility, and that of your company, by establishing yourself as a well-respected thought leader in your niche.
Marc Rougier's insight:

Denise Brosseau's 6 steps:


  1. Foster Approachability and Be “Of Service” to Others
  2. Listen to Learn
  3. Join Your Ecosystem (even if it means collaborating with your competitors)
  4. Become Discoverable
  5. Share Openly
  6. Think Relay, Not Sprint


Super relevant. When I talk to clients or businesses, one of the biggest problems seems to accept #3 above. Demonstrating thought leadership today implies a shift in the old communication paradigm. Thanks Denise for highlighting it.


Thanks also for mentioning Scoop.it alongside Twitter and LinkedIn as a place to follow great Thought Leaders!

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Joyce Layman's curator insight, February 18, 12:08 PM

Being a thought leader starts with your personal brand and all the aspects that go with it. Be relevant, remarkable in your niche and add value to those around you. 

MyKLogica's curator insight, February 20, 7:37 AM

Muy interesante y muy de acuerdo: El valor añadido y la diferenciación para un emprendedor o pequeña empresa pasa por desarrollar credibilidad y visibilidad mediante un posicionamiento como líder de opinión en nuestra área.

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4 Steps to Becoming a Modern Sales Professional

4 Steps to Becoming a Modern Sales Professional | Thought Leadership and Online Presence | Scoop.it

"The Internet has changed the role of sales forever (...) what’s even more interesting is the source of where the information is coming from. In most cases it’s not the brand you’re researching, but a highly regarded 3rd party expert – or influencer – in the industry."

Marc Rougier's insight:

As marketing in the age of Social Media has evolved (toward content marketing and influencer marketing), so has sales. The modern sales professionals are no longer the only gatekeeper to information on the products and services they’re selling. As a consequence, they needs to adapt. How?


  1. Listen
  2. Join the conversation
  3. Become a thought leader
  4. Measure engagement


The post suggests tools to reach these objectives (scoop.it inside - thank you :)).

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72% of invitations to tender influenced by thought leadership

72% of invitations to tender influenced by thought leadership | Thought Leadership and Online Presence | Scoop.it

"Thought leaders, whether they are people or businesses, are more likely to be called to tender approximately 72% of UK businesses if they publish enlightening and reliable material"

Marc Rougier's insight:

How Thought Leadership actually impacts business.

 

The second data point of this survey is equally interesting: according to 80% of the respondents,


"Independent, informative content on company websites authenticates corporate capability, as opposed to mere personal opinions."


Content curation is not thought leadership. But it helps publish independent, informative content and therefore contributes to the demonstration of thought leadership. Eventually yielding actual business benefits.

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