"Thought leaders, whether they are people or businesses, are more likely to be called to tender approximately 72% of UK businesses if they publish enlightening and reliable material"
How Thought Leadership actually impacts business.
The second data point of this survey is equally interesting: according to 80% of the respondents,
"Independent, informative content on company websites authenticates corporate capability, as opposed to mere personal opinions."
Content curation is not thought leadership. But it helps publish independent, informative content and therefore contributes to the demonstration of thought leadership. Eventually yielding actual business benefits.