Creating your own content isn't the only way to get noticed. Becoming a go-to curator of quality information for your industry can also earn you a spot on a hiring manager's hit list.
Showing thought leadership matters - not just to CEO's. Any professional should look at developing startegies to show how much expertise they have and how much knowledgeable they are on their industry. As Alexis Grant details here, this is not about showing off - but simply about the mere fact of being hired.