"Sad, pathetic local web developer and blogger Phillip Cathin, 34, told reporters today that he sees himself as “a brand."
"Cathin, who sees his worthless daily blog posts, endless Facebook status updates, and aggravating Foursquare check-ins as “extensions of his brand name,” confirmed that he spends the majority of his miserable days attempting to leverage his 627 Twitter followers into a larger web network of “brand consumers.”
This is me! Thanks The Onion for reminding us to stay safe from over-trendy buzz-words. And let's keep building our personal brand - seriously :)