"Weigh in on the debate: is thought leadership ever altruistic? Or a thinly veiled disguise to market oneself?"
Ric Dragon take on Thought Leadership is straight to the point, pragmatic and ROI-oriented. And honnest.
He exposes an important difference betweenThought Leadership and the classical sales tricks: creating long term, altruistic value, not expect immediate return.
Thought Leadership is way more than a sales tactic. It's about being authentic, innovating and inspiring. It's a good thing that it's also a valuable way to develop a brand - and therefore, sales.