"Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?""
A classic: #TEDx talk by Simon Sinek. Superb.
The famous golden circle. "Why - How - What".
The Apple example (and the Wright Brothers, and Martin Luther King example too).
"People don't buy what you do, they buy why you do it."
Seen it many times but good way to start the week :)