Thought Leadership and Online Presence
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The Beginner’s Guide to Personal Branding

The Beginner’s Guide to Personal Branding | Thought Leadership and Online Presence | Scoop.it
Marc Rougier's insight:

Neat definition of what YOUR personal brand is.


(I also love the presentation format by itself: great demonstration of the power of "one idea per slide" and "more pics than words" => inspiration).


Two interesting sentences found in this presentation:


"How can I serve others?"


" A personal brand should be a promise".


As for how to achieve it, this is not part of this presentation ;)

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lorrinda's curator insight, November 7, 2013 5:44 AM

micropreneur means it's all about you...  brand yourself

Chiale Stéphanie's comment, November 8, 2013 8:27 PM
Valoriser son image sans trahir son identité
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Social Media for Thought Leadership

"How social media can be used for thought leadership".

Marc Rougier's insight:

In today's world, it's probably impossible to decorrelate Thought Leadership and Social Media.


This presentation summarizes 6 "essentials" (listed below) and then suggests 10 steps (and practical examples) to excute. The essentials:


  1. Focus
  2. Insight
  3. Value
  4. Uniqueness
  5. Authenticity
  6. Commitment


I like the fact that #1 is the same #1 as in the Robert Scoble interview.


I believe that 5 out of 6 can be achieved by means of will, organization, goal settings. #4, uniqueness, is less obvious. It might be the difference between leaders and geniuses. One can fight its way to thought leadership (it's certainly not easy but it's achievable).

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Building Thought Leadership through Content Curation

Presentation given at WebCom Montreal, November 16, 2011 (content curation VS aggregation http://t.co/qFFzqBHwaa)
Marc Rougier's insight:

A comprehensive presentation on how to become a Curation King to build Thought Leadership by Corinne WeisgerberNot recent (2011) but still totally relevant.


I totally agree with the depiction of curation: how different it is from aggregation; and how important it is for the curator to add a value above and beyond it's selection: context, perspective and organization. These, by the way, is the DNA of Scoop.it and the raison d'être of its "insight" box :)


I'd add to it that the curator can also have a message, a personal story (even subjective, even biased) on the topic he curates: he/she needs to be involved, passionate or expert - he/she is not just a collector.


This is why content curation is so beautifuly correlated to demonstrating thought leadership.

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Marilyn Moran's curator insight, November 19, 2013 8:45 PM

Want to learn how to Build Thought Leadership Through Content Curation? Check out this presentation and learn the difference between content curation vs. aggregation. Good stuff here!

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