"How social media can be used for thought leadership".
Marc Rougier's insight:
In today's world, it's probably impossible to decorrelate Thought Leadership and Social Media.
This presentation summarizes 6 "essentials" (listed below) and then suggests 10 steps (and practical examples) to excute. The essentials:
I like the fact that #1 is the same #1 as in the Robert Scoble interview.
I believe that 5 out of 6 can be achieved by means of will, organization, goal settings. #4, uniqueness, is less obvious. It might be the difference between leaders and geniuses. One can fight its way to thought leadership (it's certainly not easy but it's achievable).
Presentation given at WebCom Montreal, November 16, 2011 (content curation VS aggregation http://t.co/qFFzqBHwaa)
Marc Rougier's insight:
A comprehensive presentation on how to become a Curation King to build Thought Leadership by Corinne Weisgerber. Not recent (2011) but still totally relevant.
I totally agree with the depiction of curation: how different it is from aggregation; and how important it is for the curator to add a value above and beyond it's selection: context, perspective and organization. These, by the way, is the DNA of Scoop.it and the raison d'être of its "insight" box :)
I'd add to it that the curator can also have a message, a personal story (even subjective, even biased) on the topic he curates: he/she needs to be involved, passionate or expert - he/she is not just a collector.
This is why content curation is so beautifuly correlated to demonstrating thought leadership.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.