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Thought Leadership and Online Presence
Demonstrate Thought Leadership by Building your Online Presence; relation to Content Curation and Personal Branding
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Welcome, Thought Leaders !

Welcome, Thought Leaders ! | Thought Leadership and Online Presence | Scoop.it

Hi everyone. This page is dedicated to Thought Leadership. What does it mean to you? Why should you care and how to demonstrate it?


This place is yours: please feel free to participate, comment, use, curate and even suggest any content! Let's share!  -- Marc

Marc Rougier's insight:

And we can start by reading 21 definitions of thought leadership, listed by Tracy Sestili.

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AlGonzalezinfo's comment, November 6, 2013 7:16 AM
I love this topic Marc, thank you!
Marc Rougier's comment, November 6, 2013 4:23 PM
Thanks much Patrick and AlGonzalez!
Emeric Nectoux's curator insight, January 11, 12:33 AM

Up to you to pick the  definition that suits the best to what  you have in mind. My choice would be the following:


The Gartner Group:“The giving—for free or at a nominal charge—of information or advice that a client will value so as to create awareness of the outcome that a company’s product or service can deliver, in order to position and differentiate that offering and stimulate demand for it.”

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Thought Leadership Is The New Strategy For Corporate Growth

Thought Leadership Is The New Strategy For Corporate Growth | Thought Leadership and Online Presence | Scoop.it

- Forbes

Marc Rougier's insight:

Glenn Llopis: "It’s time for corporations to showcase their executives as thought leaders".


The seven questions that will get you started (below). Identifying and developing thought leaders inside your organization is key.


1.  What Do You Solve For?

2.  Who Are the Game Changers?

3.  What Are the Most Impactful Best Practices?

4.  Where Are the Subject Matter Experts?

5.  What Are the Innovative Breakthroughs?

6.  Where Do the Real Relationships Exist?

7.  What Are the Desired Outcomes?

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Your employees are your brand

In this talk, Mark Burgess brings to our attention how employees, through social media, are changing how companies market to, and engage with, customers and prospects. With the transparency and opportunity for personal connections that social media offers, pushing fabricated, unauthentic sales pitches doesn't work anymore. Instead, we are witnessing the rise of the social employee who creates a win/win proposition by leveraging their personal brands to build trust and increase the digital "surface area" of the brands for which they work. The result is nothing short of a revolution.

Guillaume Decugis's insight:

"Employees are the brand at IBM" said IBM's Ethan McCarty. But isn't it true in a lot of companies? 


Are your employees thought leaders then? Or rather, what are you doing to develop - and show - their thought leadership?


As Burgess develops in his talk, there is a clear synergy between developing employees into thought leaders and building the corporate brand. 


But how can this be achieved? 


As shown in this topic, thought leadership is highly connected to knowledge. Empowering employees to share their knowledge easily and in an engaging and rewarding way therefore becomes critical:

- easily because they don't have (much) time,

- engaging because they won't do it if it's not impacting,

- rewarding because that's what's in it for them.


Aggregating, promoting and spreading that knowledge through collaborative content hubs like the ones Scoop.it Enterprise offers that show the collective curation work of your brand's employees is one of the most efficient ways to promote your brand: by promoting them.


A win-win deal for all. 

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CESSON's curator insight, July 13, 10:15 PM

"A social employee... is engaged... they believe in the values they work for... employees are the brand of the company..."

Marius Monen's curator insight, July 17, 7:57 AM

Inspiring talk that shows how to achieve synergy between the personal brand of the "social employee" and the corporate brand. This coincides with another trend I see, which is that individuals see themselves less and less as  (lifte time) employees, and more and more as autonomous professionals with a strong personal brand, embedded in a lasting professional community.  In that perspective the employer and his corporate brand are only temporarily relevant to the professional "social employee": the professional will contribute to it with his own personal brand, but the employer and the corporate brand are only passers-by, only relevant for the time that the professional wants to work for the employer.

Ron McIntyre's curator insight, August 7, 12:29 PM

Businesses really need to understand this point and shout it from the mountain tops.  Employees are your brand! Period!  You can have the best product but if your employees make it difficult to purchase or get support, it won't sell, unless it is so unique that there is no competition.  My only comment there is just wait a few minutes!

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Becoming a Thought Leader Isn’t an Ego Play

Becoming a Thought Leader Isn’t an Ego Play | Thought Leadership and Online Presence | Scoop.it

Becoming a thought leader is about providing your unique and valuable expertise to people at no cost to them. There’s obviously nothing egotistical about that.

Guillaume Decugis's insight:

Of course this is not philanthropy either. As this post describes, there are benefits that come with becoming a thought leader, including many direct positive impacts from a professional or business point of view.


We can then go further and ask: can everybody become a thought leader?


To me, it's down to expertise. If we believe we all have expertise, then we all can show thought leadership. From what we say, from what we create but also from what we read and curate.

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For Those Who Want to Lead, Read

For Those Who Want to Lead, Read | Thought Leadership and Online Presence | Scoop.it
Whether it's Wikipedia, Michael Lewis, or Aristotle, reading brings a host of benefits to the workplace.
Guillaume Decugis's insight:

This is a fantastic article on how content expands our horizons, something essential for leaders who, by definition, should have a better view of where they're going.


John Coleman gives a lot of great examples of how leaders shaped their visions from the content they read. And very often, these historical figures were also writers: Winston Churchill himself was a Nobel Prize winner in... literature.  


Knowledge and leadership are tightly connected. Just like learning and sharing. And in today's Web 2.0, this means that knowledge sharing is not just an opportunity to demonstrate thought leadership: it's an obligation.

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donhornsby's curator insight, June 10, 9:07 AM

(From the article): Reading can also make you more effective in leading others. Reading increases verbal intelligence (PDF), making a leader a more adept and articulate communicator. Reading novels can improve empathy and understanding of social cues, allowing a leader to better work with and understand others — traits that author Anne Kreamer persuasively linked to increased organizational effectiveness, and to pay raises and promotions for the leaders who possessed these qualities. And any business person understands that heightened emotional intelligence will improve his or her leadership and management ability.

CESSON's curator insight, June 10, 5:49 PM

Agreed!

Jamie Ruppert's curator insight, June 11, 12:45 AM

Reading brings a host of benefits to the workplace.

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Nine Unseen Qualities That Create Exceptional Leaders

Nine Unseen Qualities That Create Exceptional Leaders | Thought Leadership and Online Presence | Scoop.it

"... they’re even more successful not because of what you see them do… but because of what you don't see them do."

Marc Rougier's insight:

This great post is about Leadership, not Thought Leadership.


I however decided to curate it here because it highlights an important and often underestimated concept: values that contribute to defining a leader, but unseen.


Building thought leadership is about demonstrating, showing, proving - it's very much outbound. Interesting to consider leadership-building actions that are unseen. How to you reconcile the market necessity of being seen, and these behind the scene values?


In any case, I concur: I recognize leadership in people who forgive, don't seek credit and let other have ideas. Although of course, this is far from sufficient...

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The Value of Content Curation: Thought Leadership

The Value of Content Curation: Thought Leadership | Thought Leadership and Online Presence | Scoop.it
Being a thought leader has always been a priority for businesses, but not particularly easy to become. Even if a brand is incredibly innovative, creative and effective, it won’t grow if it’s not being proactive. With the importance of online presence increasing, brands must find different ways to engage with their audience and to present new ideas to. One easy method to developing and succeeding in thought leadership is, simply, content curation.
Guillaume Decugis's insight:
Tina Dzurisin explains not only why content curation is a good way to develop thought leadership for a brand or an individual but also how to do it.
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5 Leadership Lessons from Nelson Mandela

Marc Rougier's insight:

This is a break from professional presentations. A tribute to a man of exceptional fate. No other leaders in today's world matches Nelson Mandela's vision, courage, determination and wisdom. RIP Madiba.

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R. Lyση's curator insight, December 10, 2013 10:23 AM

Marc Rougier's insight:

"This is a break from professional presentations. A tribute to a man of exceptional fate. No other leaders in today's world matches Nelson Mandela's vision, courage, determination and wisdom. RIP Madiba."

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5 Ways to Share Content and Become a Thought Leader

5 Ways to Share Content and Become a Thought Leader | Thought Leadership and Online Presence | Scoop.it
You can be primarily a content curator and gain a significant following. Here's how to position yourself as a thought leader in social.
Guillaume Decugis's insight:

Those 5 steps are basic but they make a lot of sense. Though Lori Ruff's starting point to me is confusing, she emphasizes a great simple truth: “in order to be seen as a thought leader, you have to share your thoughts.”  Actively curating content is a great way to do that: by continuously reacting to relevant content on your area of interests or expertise, you can easily make your voice heard and complement your own original creations and ideas.

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Ryan Hines's curator insight, December 4, 2013 11:37 AM

Curating content is a good warm-up for social media.

Constance Jones Collier's curator insight, December 4, 2013 11:42 AM

Content is King

marco's curator insight, December 6, 2013 9:02 AM

top

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How Sharing Other People's Content Makes You an Irresistible Job Candidate

How Sharing Other People's Content Makes You an Irresistible Job Candidate | Thought Leadership and Online Presence | Scoop.it

Creating your own content isn't the only way to get noticed. Becoming a go-to curator of quality information for your industry can also earn you a spot on a hiring manager's hit list.

Guillaume Decugis's insight:

Showing thought leadership matters - not just to CEO's. Any professional should look at developing startegies to show how much expertise they have and how much knowledgeable they are on their industry. As Alexis Grant details here, this is not about showing off - but simply about the mere fact of being hired.

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Elizabeth Hutchinson's comment, December 3, 2013 4:10 PM
Glad to read that what I am doing could be useful!
Elizabeth Hutchinson's curator insight, December 3, 2013 4:12 PM

Content curation is good for you and others. Glad to hear that I might be doing something right :)

Halina Ostańkowicz-Bazan's curator insight, December 4, 2013 4:07 AM

Becoming a go-to curator can also earn you a spot ...

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'I Am A Brand,' Pathetic Man Says

'I Am A Brand,' Pathetic Man Says | Thought Leadership and Online Presence | Scoop.it

"Sad, pathetic local web developer and blogger Phillip Cathin, 34, told reporters today that he sees himself as “a brand."

Marc Rougier's insight:

"Cathin, who sees his worthless daily blog posts, endless Facebook status updates, and aggravating Foursquare check-ins as “extensions of his brand name,” confirmed that he spends the majority of his miserable days attempting to leverage his 627 Twitter followers into a larger web network of “brand consumers.”


This is me! Thanks The Onion for reminding us to stay safe from over-trendy buzz-words. And let's keep building our personal brand - seriously :)

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It’s NOT Just Business, It IS Personal

It’s NOT Just Business, It IS Personal | Thought Leadership and Online Presence | Scoop.it

It's not personal. It's just business.”― Michael Corleone, The Godfather.

Marc Rougier's insight:

I so much loved this movie. Powerfully stylish.


Ramli John has a very good point thought: As much as I wouldn't dare tell him face to face, Michael Corleone was wrong! It IS personal. He would need to revise his theory about personal branding.


Maria Elana Duron has another take on it: "I is better than we". Or, "sell the person before you sell the product".



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The 4 Ps of Traditional Marketing applied to Personal Branding

The 4 Ps of Traditional Marketing applied to Personal Branding | Thought Leadership and Online Presence | Scoop.it
The lessons of traditional marketing can apply to how you present yourself online.
Marc Rougier's insight:

Sudy Bharadwaj explains how to use the 4 Ps of traditional marketing to develop your own brand.


  1. Product: be consistent and recognizable
  2. Price: Know your value
  3. Place: recognize your niche
  4. Promotion: communicate your brand


These classical Ps indeed apply to personal branding. But in our online world, the 4th one take a whole new dimension. Knowing your audience and feeding it with frequent, relevant and high quality content is key to promote yourself and is an important task in developing your online personal brand.

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5 Steps Toward Building Influence as a Great Thought Leader

5 Steps Toward Building Influence as a Great Thought Leader | Thought Leadership and Online Presence | Scoop.it
Ready to share insights on a topic you're well versed in? You may fortify your company's reputation as well as your personal brand.
Marc Rougier's insight:

"Sharing insight on a topic you're well versed in"... This is so fundamental to being a Thought Leader.


Shana Starr lists five steps. I subscribe to all of them.


I'd add content curation to them: finding, acknowledging and sharing great content created by others also contributes to demonstrating your expertise and willingness to share; a legit and effective addition to writing; a necessary skill of Thought Leaders.


1. Clarify your purpose

2. Identify your voice

3. Write

4. Build an active online presence

5. Be a mentor.


Great post, wise advices.

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Change Impetus's curator insight, September 1, 12:34 PM

Excellent way to build new relationships and find new opportunities. Finding like-minded co-founders and potential investors or mentors is harder without a strategy.

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The #1 Rule of Leadership - "It's not about you"

The #1 Rule of Leadership - "It's not about you" | Thought Leadership and Online Presence | Scoop.it

Perform a search of “leadership” on Google and you will find dozens of listed leadership “rules” and “qualities” (most of which are very accurate).


But there is one primary axiom of leadership that trumps all others:


Via donhornsby
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donhornsby's curator insight, August 27, 5:25 PM

(From the article) The most effective leaders follow Leadership Rule #1, and return to it during those leadership challenges that require the very best of their leadership abilities. They understand that you cannot change expectations, alter perceptions, and motivate others unless you maintain the ability to influence them in a positive manner. When followers sense that your leadership decisions are made with other priorities, they will not trust you. Without trust, you will lose the ability maintain the positive influence necessary to motivate and inspire others, and you will have limited the value of your leadership investment.

 

Whether you are a brand new leader, or someone with years of experience, the next time you find yourself faced with a leadership decision, pause and remind yourself of this:

 

“It’s not about you.”

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Five little rules for lean thought leadership

Five little rules for lean thought leadership | Thought Leadership and Online Presence | Scoop.it
Don't think of thought leadership as rocket science — think of it as rocket fuel. Continue reading →
Guillaume Decugis's insight:

This is a post by K. Tighe for the Scoop.it blog that was published a while ago but which is an evergreen on the practical ways you can start to build thought leadership. As she put it: it's not rocket science: it's rocket fuel! 

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Content Used to Be King. Now It’s the Joker. 

Content Used to Be King. Now It’s the Joker.  | Thought Leadership and Online Presence | Scoop.it

Why I’ve decided to stop taking “content” gigs and other journalists should, too.

Guillaume Decugis's insight:

Anyone who's been tempted to outsource their own thought leadership should read this.


You just can't ghost write your way into being a thought leader.


Of course, one of the limitation of content marketing is time: good content takes time to create.


So where does it leave busy CEOs who don't have time to write?


Well, since they all take the time to read, they've done the hard work for content curation already. By selecting the best pieces they see every day or every week and adding their visionary comment to it, they'll start showing thought leadership much more efficiently. And perhaps more important: in a much more genuine way.

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Call it reputation, image or whatever you want: 8 reasons personal branding matters.

Call it reputation, image or whatever you want: 8 reasons personal branding matters. | Thought Leadership and Online Presence | Scoop.it

Call it whatever you’d like: reputation, image, or personal brand. They all mean the same thing—they describe what you bring to the table professionally. Without that personal branding, you risk being just another face in the crowd, which is not a good position for anyone seeking advancement.

Guillaume Decugis's insight:

Just like many people confuse advertising and marketing, we still have lots of problem with the world personal branding as we're taught humility is a virtue. But as Dorie Clark explains, marketing is not about shamelessly selling yourself but rather "about understanding and identifying your core strengths, and then helping others understand them, as well."


The opportunity is here though: "If you’re blogging about your field of interest, or curating interesting tweets, or regularly update your LinkedIn profile and share high-quality articles you’ve read, that will rank highly in search results and present a strong professional image to the world."


You are the content you publish.

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Is Your Brand Mature Enough For Thought Leadership?

Is Your Brand Mature Enough For Thought Leadership? | Thought Leadership and Online Presence | Scoop.it
The role of thought leader is the brass ring for many marketers. Not every brand, however, is ready to stake out the position.
Guillaume Decugis's insight:
Interesting analysis of what it takes for a brand to become a thought leader. And how your content strategy might still be successful at generating leads without necessarily focusing on that.
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Guillaume Decugis's curator insight, April 8, 9:44 PM

If it's not then you're probably better off focusing your content strategy on generating leads and direct returns. 


And it's ok by the way. 

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Are you ready to be a thought leader in 2014?

Are you ready to be a thought leader in 2014? | Thought Leadership and Online Presence | Scoop.it
How can you stand out from the crowd as an entrepreneur or small business owner? Develop your credibility and visibility, and that of your company, by establishing yourself as a well-respected thought leader in your niche.
Marc Rougier's insight:

Denise Brosseau's 6 steps:


  1. Foster Approachability and Be “Of Service” to Others
  2. Listen to Learn
  3. Join Your Ecosystem (even if it means collaborating with your competitors)
  4. Become Discoverable
  5. Share Openly
  6. Think Relay, Not Sprint


Super relevant. When I talk to clients or businesses, one of the biggest problems seems to accept #3 above. Demonstrating thought leadership today implies a shift in the old communication paradigm. Thanks Denise for highlighting it.


Thanks also for mentioning Scoop.it alongside Twitter and LinkedIn as a place to follow great Thought Leaders!

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Joyce Layman's curator insight, February 18, 12:08 PM

Being a thought leader starts with your personal brand and all the aspects that go with it. Be relevant, remarkable in your niche and add value to those around you. 

MyKLogica's curator insight, February 20, 7:37 AM

Muy interesante y muy de acuerdo: El valor añadido y la diferenciación para un emprendedor o pequeña empresa pasa por desarrollar credibilidad y visibilidad mediante un posicionamiento como líder de opinión en nuestra área.

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4 Steps to Becoming a Modern Sales Professional

4 Steps to Becoming a Modern Sales Professional | Thought Leadership and Online Presence | Scoop.it

"The Internet has changed the role of sales forever (...) what’s even more interesting is the source of where the information is coming from. In most cases it’s not the brand you’re researching, but a highly regarded 3rd party expert – or influencer – in the industry."

Marc Rougier's insight:

As marketing in the age of Social Media has evolved (toward content marketing and influencer marketing), so has sales. The modern sales professionals are no longer the only gatekeeper to information on the products and services they’re selling. As a consequence, they needs to adapt. How?


  1. Listen
  2. Join the conversation
  3. Become a thought leader
  4. Measure engagement


The post suggests tools to reach these objectives (scoop.it inside - thank you :)).

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72% of invitations to tender influenced by thought leadership

72% of invitations to tender influenced by thought leadership | Thought Leadership and Online Presence | Scoop.it

"Thought leaders, whether they are people or businesses, are more likely to be called to tender approximately 72% of UK businesses if they publish enlightening and reliable material"

Marc Rougier's insight:

How Thought Leadership actually impacts business.

 

The second data point of this survey is equally interesting: according to 80% of the respondents,


"Independent, informative content on company websites authenticates corporate capability, as opposed to mere personal opinions."


Content curation is not thought leadership. But it helps publish independent, informative content and therefore contributes to the demonstration of thought leadership. Eventually yielding actual business benefits.

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What if you learned about personal branding from the greats?

What if you learned about personal branding from the greats? | Thought Leadership and Online Presence | Scoop.it
Marc Rougier's insight:

Three iconic thought leaders: Steve Jobs, Richard Branson and Bill Gates. Thress different styles.


What do they have in commun and what's the take away for the rest of us? Being true to ourself, believing in our intuitions, defining our own path. This is ego-centered. And not sufficient: we also need to want to change the world and to work hard so people embrasse our vision.

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Leigh Rorke's curator insight, November 21, 2013 3:49 AM

As a leader you have a brand whether you like it or not.  What impression are you making? #leadonpurpose

 

Andraž Tori's curator insight, March 17, 2:11 PM

 dfs a <a hre="http://www.abc.com">fsd </a>

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Google Plus Hovercard

Google Plus Hovercard | Thought Leadership and Online Presence | Scoop.it
An optimized Google+ hovercard will help you connect with the right people and drive home your brand identity.
Marc Rougier's insight:

The "ultimate personal branding tool", as titled on this post, might be a slight over-statement. But certainly a tool worth being known and used.


Comprehensive and useful guide (why, what and how) by Stephan Hovnanian.


(ps: hover your mouse over a user name in Scoop.it, you'll get his card too - not quiete as comprehensive as Google of course, but youseful to develop connexion and knowledge).

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5 Keys to Inspiring Leadership

5 Keys to Inspiring Leadership | Thought Leadership and Online Presence | Scoop.it
Inspiring greatness is all about leading by example. The best leaders have these habits in common.
Marc Rougier's insight:

Sorry for posting a photo from Steve Jobs, so often used in thought leadership-related media. But he deserves it :)


This post from Gwen Moran is a good way to start the week: these 5 actions might earn us the thought leader status indeed. But let's forget the status for a while: there are real, deep human values here:


  1. Face challenges
  2. Win trust
  3. Be authentic
  4. Earn respect
  5. Stay curious


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Thought Leadership and Sales

Thought Leadership and Sales | Thought Leadership and Online Presence | Scoop.it

"Weigh in on the debate: is thought leadership ever altruistic? Or a thinly veiled disguise to market oneself?"

Marc Rougier's insight:

Ric Dragon take on Thought Leadership is straight to the point, pragmatic and ROI-oriented. And honnest.


He exposes an important difference betweenThought Leadership and the classical sales tricks: creating long term, altruistic value, not expect immediate return.


Thought Leadership is way more than a sales tactic. It's about being authentic, innovating and inspiring. It's a good thing that it's also a valuable way to develop a brand - and therefore, sales.

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Ally Greer's curator insight, November 13, 2013 5:35 PM

Completely agree with both Marc and Mr. Dragon. 


The success and whether or not people "buy in" to your thought leadership efforts truly depends on your motivation - which isn't hard to hide.


Practicing thought leadership should come from a sincere desire to help others and share your experience which has led to earned knowledge, rather than just trying to make money off of something you claim to know.


As Marc points out, though, if this is truly your motivation, the sales will follow.

Elisa & Elena's curator insight, November 13, 2013 6:15 PM

Beautiful article on selling something you claim to know versus actually caring and sharing you knowledge and making a profit as a result. Thought leaders is what you need to be.