Thought leadership is one of those marketing buzz words that marketers throw around like candy at Halloween. It's one where if you ask a marketer, they will more than likely recite something to you they learned in college or from the web.
The concept of “thought leadership” is rapidly gaining popularity amongst the legal profession. As a law firm partner recently remarked to me, “Thought leadership is the pinnacle of what a successful lawyer does”.
This article discusses the role of a thought leader and how you can design your career to become a thought-leading lawyer.
A digital dilemma: As news migrates online, journalism expert sees strong ...Phys.OrgBut Steve Wolgast, assistant professor of journalism and mass communications and director of Student Publications Inc.
Cut through the clutter of Twitter to see what journalists are saying about any topic. Search journalists by name, beat, title, tweets or even by articles they link to. (RT @muckrack: Are you a foodie?
Thought leader is business jargon for an entity that is recognized by peers for having innovative ideas. Thought leaders often publish articles and blog posts on trends and topics influencing an industry. The term was coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz Allen Hamilton magazine, Strategy & Business. "Thought leader" was used to designate interview subjects for...
I’m a big believer in developing thought leadership through social media to elevate your brand. Thought leadership has gone beyond the PR whitepaper and occasional article. Thought leadership is about being relevant and these days in order to be relevant, you need to be social. Becoming that go-to person that journalists want to quote for articles or having event planners seek you out to speak, is exactly what builds brand awareness in your industry about you and your product or service. To be social and brand yourself as a thought leader you need to be asking yourself “what...