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Why Brands are Becoming Publishers [video] - Brian Solis

Why Brands are Becoming Publishers [video] - Brian Solis | Thought Leaders | Scoop.it

Insightful video interview by Brian Solis with Federated Media's CEO Deanna Brown on why "Context" could now be King. There's another element to content creation now...


Via Guillaume Decugis
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Understanding Content Curation - Infographic

Understanding Content Curation - Infographic | Thought Leaders | Scoop.it

"On her blog, Nancy White did a great job detailing the various levels at which Curation adds value. And how it differs from collecting."

 

My comment:  The infographic is useful.


Via Neli Maria Mengalli, Guillaume Decugis
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Michael S. Berliner @ The Ayn Rand Center for Individual Rights

Michael S. Berliner @ The Ayn Rand Center for Individual Rights | Thought Leaders | Scoop.it

 

Dr. Berliner is Co-Chairman of the Board of Directors at the Ayn Rand Institute and senior advisor to the Ayn Rand Archives. He was the executive director of the Ayn Rand Institute from its founding in 1985 to January 2000. Dr. Berliner is the editor of Letters of Ayn Rand (Penguin Dutton, 1995), Russian Writings on Hollywood by Ayn Rand (ARI Press, 1999) and is author of Penguin's Teacher's Guide to Anthem.

 

His editorials on such topics as Western civilization and multiculturalism have been published in the Los Angeles Times, New York Post, The Australian and other major newspapers. He holds a PhD in philosophy and taught philosophy and philosophy of education for many years at California State University, Northridge, where he served as chairman of the Department of Social and Philosophical Foundations of Education.

 

The Ayn Rand Center for Individual Rights (ARC) is a public policy and media center in Washington, DC. A division of the Ayn Rand Institute, the Center advocates for individual rights, with an emphasis on the morality of business and capitalism.

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Peretti: Human Curation Beats SEO in the Social Web

Peretti: Human Curation Beats SEO in the Social Web | Thought Leaders | Scoop.it

"Jonah Peretti, a co-founder of Huffington Post and CEO of Buzzfeed, said at PandoMonthly tonight in New York that he doesn’t care about SEO anymore. He views it as a broken system that optimizes for robots, not humans." Erin Griffith reports on Pandodaily.

 

“Media and content are human businesses, and it’s a problem for humans to give so much power to Google, which is a robot” he said.

 

Without saying Google is Skynet and evil, more and more people now see the flaws compared to what information networks like Twitter can produce (not saying the latter is perfect either). His conclusion is that you shouldn't care about SEO anymore but I think there's an even more compelling reason to move to Curation. Google is increasingly taking social signals into account so that Social is becoming the new SEO no matter which angle you take it from:

- whether because your audience will find you first on social networks

- whether because your content will be well positioned in Search results because human curators will pick it up (and therefore Google too).

 

The debate whether SEO still matters or not is not important. What's relevant is that great content that please human genuine interests will surface more than it used to thanks to the work of human curators.


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EerstehulpSEO's curator insight, September 24, 2013 11:02 PM
nice
knob sleeveless's comment, September 27, 2013 9:21 AM
great
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Dr. Harry Binswanger, The Ayn Rand Center for Individual Rights

Dr. Harry Binswanger, The Ayn Rand Center for Individual Rights | Thought Leaders | Scoop.it

Dr. Harry Binswanger

 

Specialties: Ayn Rand, Objectivism, Philosophy, Religion vs. Atheism, Philosophy of Science, Capitalism, Individual Rights, Open Immigration.

 

Dr. Binswanger, a longtime associate of Ayn Rand, taught philosophy at Hunter College (City University of New York) from 1972 to 1979, and at the University of Texas, Austin, Spring 2002. During the 1980s, he was editor of The Objectivist Forum, a bimonthly journal devoted to Ayn Rand's philosophy.

 

Since 1994, he has been professor of philosophy at the Objectivist Academic Center of the Ayn Rand Institute.

 

He is the author of The Biological Basis of Teleological Concepts (ARI Press, 1990) and editor of The Ayn Rand Lexicon (New American Library) and of the second edition of Ayn Rand's Introduction to Objectivist Epistemology (New American Library).

 

Dr. Binswanger moderates and writes for HBL, an email list discussing Objectivism. A regular speaker at universities, he has given more than 70 talks at some 40 universities on a wide variety of topics in philosophy and politics. Dr. Binswanger is currently writing a book on the causal nature of consciousness.

 

 

The Ayn Rand Center for Individual Rights (ARC) is a public policy and media center in Washington, DC. A division of the Ayn Rand Institute, the Center advocates for individual rights, with an emphasis on the morality of business and capitalism.
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