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The Golden Rules Of Creating Thoughtful Thought Leadership - Fast Company

The Golden Rules Of Creating Thoughtful Thought Leadership - Fast Company | Thought Leader Zone | Scoop.it
Fast CompanyThe Golden Rules Of Creating Thoughtful Thought LeadershipFast CompanySuccessful thought leadership does not arrive with a published idea linked to a hope that someone will recognize brilliance and sweep your firm from obscurity into...
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Here's the Scoop on the Sacred Cows of Thought Leadership |

Here's the Scoop on the Sacred Cows of Thought Leadership | | Thought Leader Zone | Scoop.it

Have you ever used Scoop.it? It's a “curation platform e-zine,” which in plainer English is a site where individuals can curate or edit their own content and put it into an online magazine. The new Scoop.it site for Thought Leader Zone is http://www.scoop.it/t/thought-leader-zone.

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Who Ya Gonna Call? Ghost Bloggers! Thought Leader Zone

Who Ya Gonna Call? Ghost Bloggers! Thought Leader Zone | Thought Leader Zone | Scoop.it

Thought Leader Zone provides ghost blogging services. Here's an article explaining how this can add value to your thought leadership program.  "How a Writing Service Can Move Prospects Through Your B2B Sales Cycle" by Business 2 Community. Here's where thought leadership comes in.

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Bookmarklet | Scoop.it

Bookmarklet | Scoop.it | Thought Leader Zone | Scoop.it

12 Tips for Effectively Managing Remote Employees and Teams http://thoughtleaderzone.com/2012/12/12-tips-for-effectively-managing-remote-employees-and-teams/

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Why Social Corporate leaders, CEOs outperform the Non- Social ...

Why Social Corporate leaders, CEOs outperform the Non- Social ... | Thought Leader Zone | Scoop.it
A good CEO must be outspoken, approachable, friendly, able to connect, share knowledge freely, sell organization's differentiation as well as build thought leadership. Doing this well will require a level of 'sociality'.
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The Guru's Guide to Creating Thought Leadership - H. James ...

The Guru's Guide to Creating Thought Leadership - H. James ... | Thought Leader Zone | Scoop.it
The Guru's Guide to Creating Thought Leadership. by H. James Wilson | 10:00 AM November 13, 2012. Comments. How do you produce an idea that changes the way people think and work? This was one of the key questions that Tom ...
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The sacred cows of thought leadership | The Source Blog

The sacred cows of thought leadership | The Source Blog | Thought Leader Zone | Scoop.it
All our research shows that thought leadership is more important – and more prevalent – than ever. 30% of organisations, we recently heard, now use thought leadership as one of the criteria for deciding which firms to invite to ...
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How To Write Thought-Leadership Pieces That Get Published And Don't Make Editors Want To Die

How To Write Thought-Leadership Pieces That Get Published And Don't Make Editors Want To Die | Thought Leader Zone | Scoop.it
If entrepreneurship is, as Harvard professor Howard Stevenson calls it, “the pursuit of opportunity without regard to resources currently controlled,” then business builders have a lot in common with journalists.
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http://thoughtleaderzone.com/2012/12/12-tips-for-effectively-managing-remote-employees-and-teams/

http://thoughtleaderzone.com/2012/12/12-tips-for-effectively-managing-remote-employees-and-teams/ | Thought Leader Zone | Scoop.it

Recently, I posted a column on my website that offers tips for managing remote teams – Do you have any tips to add? Feel free to pass it along on your social networks.

http://thoughtleaderzone.com/2012/12/12-tips-for-effectively-managing-remote-employees-and-teams/

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How To Become a Thought Leader in Your Industry

How To Become a Thought Leader in Your Industry | Thought Leader Zone | Scoop.it

A sales guru gives his best advice for becoming known as an expert in your field

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Who to follow on twitter and which blogs to read for marketing, social media and thought leadership

Who to follow on twitter and which blogs to read for marketing, social media and thought leadership | Thought Leader Zone | Scoop.it

This is a great infographic showing the top influencers of 2012, who to follow on twitter and which blogs to read for general marketing, social media, thought leadership, content market...

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You Are a Thought Leader When Dilbert Says You Are - WorkersCompensation.com (press release)

You Are a Thought Leader When Dilbert Says You Are - WorkersCompensation.com (press release) | Thought Leader Zone | Scoop.it

You Are a Thought Leader When Dilbert Says You Are" WorkersCompensation.com (press release) I do not like the phrase "thought leader", and am tired of hearing about "paradigm shifts". Sometime over the last decade managers became "leaders".

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HOW TO: Plan a thought leadership programme - B2B Marketing Online

HOW TO: Plan a thought leadership programme - B2B Marketing Online | Thought Leader Zone | Scoop.it

HOW TO: Plan a thought leadership programme B2B Marketing Online Understanding what you hope to achieve from thought leadership is critical

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How To Be Seen As A Leader - At Any Point In Your Career - Forbes

How To Be Seen As A Leader - At Any Point In Your Career - Forbes | Thought Leader Zone | Scoop.it
How To Be Seen As A Leader - At Any Point In Your CareerForbesI read another really good post by Glenn Llopis today, about how to become a thought leader.
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Booz & Co. Thought Leadership Efforts Have a Clear Business Objective - Content Curation Marketing

Booz & Co. Thought Leadership Efforts Have a Clear Business Objective - Content Curation Marketing | Thought Leader Zone | Scoop.it

12 Apr 2012

 

Barry Jaruzelski from Booz & Co shares his insights on their thought leadership program

 

The Economist called the Global Innovation 1000 “the most comprehensive assessment of the relationship between R&D investment and corporate performance,” and Tom Peters praised it as a “provocative, research-based article that is
sure to get you thinking.”

 

I have long been an admirer of Booz&Co’s thought leadership work around their Innovation 1000 project. For two years they were voted as generating the best thought leadership across all professional services firms according to Source for Consulting.

 

So I took the liberty of approaching Barry Jaruzelski who heads up the program to ask him a few questions about it. This is what he had to say:

 

1. First off could you give a brief overview of Booz & Company’s Innovation thought leadership campaign?

Every year since 2005, Booz & Company has conducted the Global Innovation 1000 study, which investigates the relationship between how much companies invest in R&D and their overall financial performance — and every year, we reinforce the core conclusion that there is no statistically significant correlation between the two.

The study examines the R&D spending of the 1,000 largest public companies and also explores a particular “deep dive” topic on innovation. The Innovation 1000 study serves as an umbrella for a range of other viewpoints, articles, and conference and university speaking engagements on innovation.

We release the results in October of each year to the public via a press release, targeted media outreach and distribution to our client community. In addition, at launch we conduct a series of webinars for our firm’s alumni, study participants, and clients.

 

2. Please explain the business rationale behind Booz & Company’s focus on a thought leadership platform
and why Innovation was chosen as a topic?

As a firm, we have had a 60 plus year commitment to consulting on innovation, starting with a seminal article in 1950 in the Harvard Business Review which defined the concept of the Product Life Cycle for the first time. We conduct a wide variety of engagements and research on product development process improvement, R&D strategy, engineering effectiveness, and innovation organization for a broad range of clients.

Innovation is one of the eight core functional client service areas that we offer across our full range of industry groups. The Innovation 1000 study is a conversation starter with senior executives and serves as an umbrella for a wide range of intellectual capital on various aspects of innovation.

This study is important because it both builds our profile and builds our knowledge bank.

 

3. What business objectives did you/do you put in place, how do you measure them and how is your thought leadership campaign delivering on these?

In broad terms, we expect this study to achieve the following objectives:

1) Place Booz & Company in top tier business media worldwide as a leader in innovation thinking and research. In order to
evaluate our campaign we track media coverage , social media mentions, traffic to booz.com and strategy-business.com .
The study is cited each year in nearly 200 publications around the globe, spanning 27 countries.

2) Provide an effective vehicle to interest and engage clients and prospective clients. This is more difficult to track and measure, but we try to track the interest, leads and sales we generate that are directly and/or indirectly related to Innovation 1000.

3) Help secure speaking engagements – We track this in comparison to targets and the number of speaking engagements in prior years.

 

4. How do you ensure audience relevance in what you are publishing / researching?

Each year, we begin with a set of “candidate” subject focus areas which are discussed among a diverse set of partners and principals from various practice groups. The subject areas are debated for macro relevance, interest among clients and
overall feasibility. Every year we also discuss potential topics with clients and invite them to participate in the research via interviews on the “deep dive” topic.

 

5. What’s the biggest change you’ve seen in your thought leadership over the past few years?

We now spend much more time translating each piece of thought leadership into multiple formats to reach a wider variety of audiences more effectively. This includes translating our ideas into multi-media, social media and media-friendly formats.

There is such a barrage of information that our clients and audiences face that we have to work harder to stand out, attract attention and ensure our “big ideas” get heard. As well, while we still generate an incredibly extensive amount of IC, we are even more strategic about our focus areas and resource allocation. What hasn’t changed is our focus on thought leadership as a critical area of differentiation for our firm. The company White Space actually tracks the intellectual capital efforts of the consulting industry and it has has rated Booz & Company #1 in Thought Leadership for the past two consecutive years. This is an honor we are extremely proud to achieve.

 

6. What have been some of the spinoffs of your focus on innovation? These could be internal (within Booz & Company) or external.

We have received invitations to write bylined or guest articles in other publications and to join advisory boards of clients and innovation-related associations (e.g. PDMA)

 

7. Given your experience, what are some of the tips you can share in terms of arriving at and getting a thought leadership program off the ground?

Build a smart and strong team that is consistently committed to “putting in the work” over a number of years to build name recognition and profile.

Ensure that certain elements of your program are repeatable so you can scale and build success that you can recreate annually. And perhaps most importantly, do not over reach and create a program that collapses under its own weight after just one year because it is too ambitious and demanding to sustain.

Take the long view and build something that is sustainable and focused on quality.

 

8. What have been the top three outcomes of Booz & Company’s thought leadership campaign?

1) Top Tier media coverage globally, client interest and engagements

2) Building a strong brand as a firm with proven expertise in innovation (from ideation to process to execution and everything in between)

3) Being ranked as one of the top firms in innovation consulting

 


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The sacred cows of thought leadership - Consultant News

The sacred cows of thought leadership - Consultant News | Thought Leader Zone | Scoop.it

The sacred cows of thought leadership. One third of organisations use thought leadership as one of the criteria for deciding which firms to invite to tender for their preferred supplier lists, says Fiona Czerniawska, co-Founder of...

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