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Thought Leadership Strategy: Get Your Company a Speaker's Role

Thought Leadership Strategy: Get Your Company a Speaker's Role | Thought Leader Zone | Scoop.it
Public speaking is a good way to get your company's message across. Craft a strong thought leadership strategy to get your organization on the speaker's podium.

Via Ryan Hines
Constance S. Ward's insight:

Delivering speeches and presentations will help cement your reputation as a thought leader.

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Ryan Hines's curator insight, January 23, 2013 9:57 AM

Becoming a spokesperson requires honing content and delivery skills.

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40 Infographics & Cheat Sheets For Social Media Marketers | Useful Online Resources for Designers and Developers

40 Infographics & Cheat Sheets For Social Media Marketers | Useful Online Resources for Designers and Developers | Thought Leader Zone | Scoop.it

In this round up, we are presenting for you some useful cheatsheets and infographics for social media marketers especially. These infographics and cheatsheets will help you learn more about trends in social media and how you can give your brand an increased exposure and let your message spread all over the world. Enjoy...


Via Jeff Domansky
Constance S. Ward's insight:

Good resource if social media is part of your thought leadership program...and, of course, it should be...

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Wendy Flanagan's curator insight, November 11, 2013 5:02 PM

I love useful cheat sheets!

Cloe Blanchet's curator insight, November 11, 2013 5:56 PM

Really nice info graphic showing how internet marketing works as a tactic of branding

Lori Wilk's curator insight, December 28, 2013 3:24 PM

Most of us need lots of  help so these tools are appreciated.With new social media platforms launching all the time, it's hard to stay on top of all of your online participation.

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Beyond the brochure: Why thought leadership matters for real estate firms

Beyond the brochure: Why thought leadership matters for real estate firms | Thought Leader Zone | Scoop.it
Beyond the brochure: Why thought leadership matters for real estate firms
New York Real Estate Journal Online
Commercial real estate companies have traditionally used press releases to announce new projects and glossy brochures to sell space.

Via Ryan Hines
Constance S. Ward's insight:

Promoting your organization's Thought Leadership is important inany industry or service

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Ryan Hines's curator insight, September 25, 2013 6:11 AM

Several concrete examples of real estate firms able to differentiate themselves according to different themes--'green' building, client service/needs and innovation within the industry--all contained in the thought leadership space. 

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How Powerful Content Trumps the Myth of the Expert, Rock Star, or Guru

How Powerful Content Trumps the Myth of the Expert, Rock Star, or Guru | Thought Leader Zone | Scoop.it
Do a search on LinkedIn and you’ll be shocked at how many brilliant people there are out there — or, at least, how many people who think enough of themselves to tell the world just how brilliant they are.

Via Ryan Hines
Constance S. Ward's insight:

Content is king!

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Ryan Hines's curator insight, August 26, 2013 7:45 AM

The real point here is that compelling content is required in order to achieve thought leadership status. The simple corollary: if no one cares about what you have to say, you may not be the (recognized) expert that you thought you were.

 

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Think you're a thought leader? Think again - Businesslife.co (press release)

Think you're a thought leader? Think again - Businesslife.co (press release) | Thought Leader Zone | Scoop.it

Want to be a thought leader? You're not alone. It seems like every company these days wants to 'demonstrate thought leadership'.


Via Ryan Hines
Constance S. Ward's insight:

Food for thought...

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Ryan Hines's curator insight, August 1, 2013 3:13 PM

Interesting comments from Joel Kurtzman on the (inevitable) watering down of the term, thought leadership.

Joel KurtzmanJoel KurtzmanJoel KurtzmanJoel Kurtzman

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6 Ways To Go From Anonymous Hermit To Thought Leader - Fast Company

6 Ways To Go From Anonymous Hermit To Thought Leader - Fast Company | Thought Leader Zone | Scoop.it
Fast Company
6 Ways To Go From Anonymous Hermit To Thought Leader
Fast Company
So, how do you get people to feel comfortable with your company--even if you're a small business in your industry and not the market leader?

Via Ryan Hines
Constance S. Ward's insight:

A "must read" about punching above your weight as a thought leader

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Ryan Hines's curator insight, July 18, 2013 2:58 PM

Not sure how many hermits, either anonymous or well-known, are currently searching for tips on how to become a thought leader. For those of you out there, this is a must-read.

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How to Write a Great Thought Leadership Blog Post

How to Write a Great Thought Leadership Blog Post | Thought Leader Zone | Scoop.it
Read witty, thought-provoking marcom blog posts from Content Bureau marcom writers, editors, designers, partners, and clients. (RT @HappyAbout: How do you write a "Great" Thought Leadership blog post?

Via Ryan Hines
Constance S. Ward's insight:

If you're not already blogging as a thought leader, "do catch up"! This article will tell you how...

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Ryan Hines's curator insight, July 4, 2013 6:08 AM

This piece from a real live content practitioner narrows in on tips for executing a blog post. One key element I would add: always have a visual.

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Why the Inverted Pyramid Doesn't Work for Business Blogs

Why the Inverted Pyramid Doesn't Work for Business Blogs | Thought Leader Zone | Scoop.it

While the inverted pyramid has been the tried and true structure for news articles, it may not be the best for your marketing content. Here's why....I had a realization … I have never written a blog post in the style of the inverted pyramid. Does that make me a bad writer or bad marketer? Or is the inverted pyramid format an outdated storytelling format for business bloggers and marketing content creators today?To tackle this dilemma, I did some digging, and here’s what I found. Before we start accusing writing formats of being entirely right or wrong, let’s take a look at the history of the inverted pyramid....


Via Jeff Domansky
Constance S. Ward's insight:

Here's a controversial look at breaking the rules of writing when drafting your thought leader's blog

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Jeff Domansky's curator insight, June 20, 2013 2:20 PM

Here's a good look at whether the inverted pyramid style of writing really works for blogging.

Mafalda Correia's curator insight, June 21, 2013 8:12 AM

Research found out that people don't consume information in the way the inverted pyramid presents it in online environment. An eye-tracking study carried out by Nielsen reveals that most people read in a F pattern online, which basically translates to horizontal movement, followed by vertical, scanning movement down the web page.

Another study concluded that people read significantly more content of an online story than in printed newspaper.

So, there are some alternative story formats that work well on business blogs: the pyramid, the list, the yin & yang, the lego. Engaging content comes in different shapes...

Nicolas Buisson's curator insight, June 24, 2013 12:44 AM

Very good overview of how to write articles and how to touch an audience efficiently.

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Building Thought Leadership: Beyond the Whitepaper or Interview

Building Thought Leadership: Beyond the Whitepaper or Interview | Thought Leader Zone | Scoop.it
Thought leadership is about more than creating content. Global experts need to provide valuable insight, develop channels, and be responsive.

Via Tracy Sestili
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A trustworthy method for the new thought leadership model

A trustworthy method for the new thought leadership model | Thought Leader Zone | Scoop.it
The humour in this Dilbert cartoon - the boss talking about blogging his thoughts about his business when in reality it will be his employee doing the thinking and the writing - is a simple but good reminder that expressing opinion online is a lot...

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Ryan Hines's curator insight, February 12, 2013 1:08 AM

Sad but too often true.

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Corporate Storytelling: Cross the Paid, Earned, and Owned Divide

Corporate Storytelling: Cross the Paid, Earned, and Owned Divide | Thought Leader Zone | Scoop.it

With the explosion of digital channels and new technologies, "paid, earned, and owned" is a less useful way of looking at media strategy than it used to be. 


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Kathy Hansen's curator insight, May 9, 2013 8:50 AM

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] ..."brand marketers are ... moving away from top-down campaign thinking in favor of an integrated corporate storytelling approach that iterates constantly, leverages technology effectively, operates at scale, and tells such a great story it competes effectively against all the other choices your audience has before it."

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Lame to fame: 4 tips for optimizing presentations for Twitter

Lame to fame: 4 tips for optimizing presentations for Twitter | Thought Leader Zone | Scoop.it
Presentations and slideshows have been historically one of the most boring and standard corporate media currently available to employees and management.
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Rescooped by Constance S. Ward from Cogitation Supremacy
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Thought Leadership Strategy: Get Your Company a Speaker's Role

Thought Leadership Strategy: Get Your Company a Speaker's Role | Thought Leader Zone | Scoop.it
Public speaking is a good way to get your company's message across. Craft a strong thought leadership strategy to get your organization on the speaker's podium.

Via Ryan Hines
Constance S. Ward's insight:

Delivering speeches and presentations will help cement your reputation as a thought leader.

more...
Ryan Hines's curator insight, January 23, 2013 9:57 AM

Becoming a spokesperson requires honing content and delivery skills.

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Competing on Thought Leadership: The Seven Hallmarks of Compelling Intellectual Capital | The Bloom Group

Competing on Thought Leadership: The Seven Hallmarks of Compelling Intellectual Capital | The Bloom Group | Thought Leader Zone | Scoop.it

The Seven Hallmarks of Thought Leadership http://t.co/nX4yTu0X


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Ryan Hines's curator insight, February 14, 2013 6:30 AM

A good checklist for formulating a unique and relevant voice for thought leadership.

 

Photo credit: Library and Archives Canada via Flickr

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The Fight Club Rule of Thought Leadership

The Fight Club Rule of Thought Leadership | Thought Leader Zone | Scoop.it

"The Fight Club rule of thought leadership enjoys seemingly unanimous agreement.The first rule of thought leadership is you do not talk about thought leadership." 


Via Ryan Hines
Constance S. Ward's insight:

Knock-out article :)

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Ryan Hines's curator insight, October 23, 2013 4:55 PM

The Fight Club rule of thought leadership actually has two corollaries. 1) Don't call yourself a thought leader, and 2) don't label your content thought leadership. The former is more rigid than the latter.

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B2B Thought Leadership? Not so much... | Forrester Blogs

B2B Thought Leadership? Not so much... | Forrester Blogs | Thought Leader Zone | Scoop.it

Condensed...

 

Unfortunately, most B2B marketers fall short when they publish promotional content or threadbare case studies masquerading as thought leadership.

 

Thought leadership is different.  And it's rare.

 

It sits at the pinnacle of good market-facing content production but takes the long view toward the business results it produces. When successful, it engages buyers in an exchange of ideas that delivers value to both sides -- buyers and sellers -- while positioning your firm as a trusted source of great information. And the market, not your marketing department, tells you when your stuff reaches true thought leading status.


Via iNeoMarketing
Constance S. Ward's insight:

This article emphasizes the rare nature of true thought leadership...

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iNeoMarketing's curator insight, April 5, 2013 8:37 AM

So the question is: are thought-leadership pieces a part of your content marketing plan? We've seen enough published content to know that, in this particular space (B2B marketing technology), there are less than a handful of thought leaders. Let us know if you want to know who they are: drop us an email.


  • See the article at blogs.forrester.com
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Ryan Hines's curator insight, September 4, 2013 3:59 AM

A nice diagram, although I'm not sure if I agree with the concept. Starting from the bottom of the pyramid, each step comprises concrete marketing collateral--regularly-produced content and formats that will be familiar to any marketing professional. At the top is this vague, imposing category of thought leadership, which, to me, is expressed through many of the same formats desccribed (case studies, tools, blogs, even advertising).

Ron McIntyre's curator insight, August 8, 5:42 PM

I agree that thought leadership is rare but it needs to be part of the puzzle in today's business.

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Is Your Thought Leadership Strategy Using Research Wisely?

Is Your Thought Leadership Strategy Using Research Wisely? | Thought Leader Zone | Scoop.it
George Stenitzer, CMO of Tellabs
According to CMI, 57 percent of marketers feel publishing original research is an effective content tactic.

Via Ryan Hines
Constance S. Ward's insight:

So you just want to publish a white paper, ehh? Think again!

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Ryan Hines's curator insight, August 14, 2013 2:28 AM

A textbook example of how to roll-out research in multiple formats for more impact.

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32 iPad Apps That Writers Just Love

32 iPad Apps That Writers Just Love | Thought Leader Zone | Scoop.it
Constance S. Ward's insight:

Thought Leaders need to be efficient and effective writers. Here are some tools to help.

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Ellen Naylor's curator insight, July 30, 2013 9:49 AM

This is an overwhelming list, but some of them look really good!

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A Pro Designer Shares the Psychology of Font Choices

A Pro Designer Shares the Psychology of Font Choices | Thought Leader Zone | Scoop.it
Cool advice...Today’s infographic covers the psychology behind type choices. You will learn how serif, sans serif, script, modern, and display typefaces and their fonts are best used for moving your audience to feel how you want them to feel....
Via Jeff Domansky
Constance S. Ward's insight:
Learn more about a subtle form of non-verbal communication
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Christel Binnie's curator insight, July 8, 2013 11:16 PM

What a great way to provide an easy and quick overview of font types!

Tyler Negus Snidow's curator insight, July 9, 2013 8:02 AM

Great overview.  

Miriam Gilbert's curator insight, July 19, 2013 3:07 PM

nice infographic on how different fonts create a different "feel" for copy...

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Thought Followship Marketing Results in Though Leadership - Huffington Post

Thought Followship Marketing Results in Though Leadership - Huffington Post | Thought Leader Zone | Scoop.it

Thought Followship Marketing Results in Though Leadership

 

Over 90 percent of B2B marketers are using content marketing right now, with 54 percent planning to spend even more on it as 2013 progresses, notes a recent report from Content Marketing Institute. And a large part of those dollars are aimed at building a compelling thought leadership platform, which is akin to eating dessert before dinner because followship comes first.


Via Ryan Hines
Constance S. Ward's insight:

An interesting article on Thought Leadership and Thought Followship

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Ryan Hines's curator insight, June 28, 2013 5:34 AM

While followship may not be the next blockbuster neologism, Diane Primo makes a good point. Namely, your content marketing will be much more successful if you focus on the audience, and less on yourself.

 

Photo: D. Hilgart via Flickr

D.Hilgart

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Thought Leadership Content: The Art of the Charticle

Thought Leadership Content: The Art of the Charticle | Thought Leader Zone | Scoop.it
Business 2 Community
Thought Leadership Content: The Art of the Charticle
Business 2 Community
The charticle is singular in focus and offers a great opportunity for expressing a succinct thought leadership point of view on a relevant bit of data.

Via Ryan Hines
Constance S. Ward's insight:

Graphics are king!

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Ryan Hines's curator insight, May 2, 2013 11:48 AM

I wasn't familiar with the term "charticle" before reading this post. Now that I am, I think there is a lot to be said for making content as accessible as possible.

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Why Some Brands May Need To Rethink Their Social Media Strategy

Why Some Brands May Need To Rethink Their Social Media Strategy | Thought Leader Zone | Scoop.it

Where do "humanized" brands really fit in to social networks that revolve around individuals?


Via Nikka Turangan
Constance S. Ward's insight:

For more details, see my upcoming post on brands and logos. www.thoughtleaderzone.com

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A Guide to Creating a Thought Leadership Campaign

A Guide to Creating a Thought Leadership Campaign | Thought Leader Zone | Scoop.it
Establishing thought leadership is a common objective. Although it is often a long-term initiative, here is one way to start with a three month campaign.

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Ryan Hines's curator insight, February 28, 2013 6:56 AM

A very exhaustive list of steps (18!) to build out a company's thought leadership. Note that having an expert is optional (Step 2)--it's good enough to have a spokesperson that can fake it. An honest and useful roadmap.

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The Next Fifty Years In Technology: Here's What's Coming! | Simply Zesty

The Next Fifty Years In Technology: Here's What's Coming! | Simply Zesty | Thought Leader Zone | Scoop.it
What will the next fifty years bring in the world of social media, mobile, robotics and more? Our fifty year timeline shows you just what could be in store

 

Technology is growing at such an exponential rate, it can be difficult to visualise what the next five years will look like, let alone fifty. We wanted to see just how the future is going to shape up for us. So we compiled all the best predictions for digital technology, mobile, social media, and big data over the next fifty years into a timeline so you can see exactly what’s in store.

 

The timeline covers expected growth in key markets including spend on digital and mobile, as well as big data so we can start to see exactly where this emerging industry will head. Data for the timeline has been gathered from a wide range of sources, in specialist areas to give as wide a view as possible of what’s coming up....


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MTD's curator insight, May 17, 2013 5:15 AM

Fantastic look at how technology will develop, drive new advances, interact, and push the development of business and society in the medium future. 

Helen Teague's curator insight, December 9, 2013 3:02 PM

Singularity in a decade!

Carol Rine's curator insight, December 9, 2013 5:07 PM

I am sooo ready for this future!

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5 Reasons Your Company Blog Fails at Thought Leadership - CMSWire

5 Reasons Your Company Blog Fails at Thought Leadership - CMSWire | Thought Leader Zone | Scoop.it
CMSWire
5 Reasons Your Company Blog Fails at Thought Leadership - CMSWire
CMSWire
Any B2B marketer worth her salt can list the many benefits of blogging — search engine optimization, social media engagement, audience development and brand building.

Via Ryan Hines
Constance S. Ward's insight:

Actually this article offers 5 good ways to improve your company's blogs!

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Twitter Relaunches Twitter For Business, Offers Companies Tips For Success

Twitter Relaunches Twitter For Business, Offers Companies Tips For Success | Thought Leader Zone | Scoop.it
What can your business do in just 140 characters? Twitter wants to help you find out. Twitter relaunched Twitter for Business Monday, an online resource for businesses to learn ...

Via Stu Taggart
Constance S. Ward's insight:

Can you be a thought leader in 140 characters?

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Stu Taggart's curator insight, April 2, 2013 8:15 AM

Good, simple video on the benefits of 'Twitter for Business' in this article from Mashable.