In this round up, we are presenting for you some useful cheatsheets and infographics for social media marketers especially. These infographics and cheatsheets will help you learn more about trends in social media and how you can give your brand an increased exposure and let your message spread all over the world. Enjoy...
Beyond the brochure: Why thought leadership matters for real estate firms New York Real Estate Journal Online Commercial real estate companies have traditionally used press releases to announce new projects and glossy brochures to sell space.
Do a search on LinkedIn and you’ll be shocked at how many brilliant people there are out there — or, at least, how many people who think enough of themselves to tell the world just how brilliant they are.
Fast Company 6 Ways To Go From Anonymous Hermit To Thought Leader Fast Company So, how do you get people to feel comfortable with your company--even if you're a small business in your industry and not the market leader?
While the inverted pyramid has been the tried and true structure for news articles, it may not be the best for your marketing content. Here's why....I had a realization … I have never written a blog post in the style of the inverted pyramid. Does that make me a bad writer or bad marketer? Or is the inverted pyramid format an outdated storytelling format for business bloggers and marketing content creators today?To tackle this dilemma, I did some digging, and here’s what I found. Before we start accusing writing formats of being entirely right or wrong, let’s take a look at the history of the inverted pyramid....
The humour in this Dilbert cartoon - the boss talking about blogging his thoughts about his business when in reality it will be his employee doing the thinking and the writing - is a simple but good reminder that expressing opinion online is a lot...
Unfortunately, most B2B marketers fall short when they publish promotional content or threadbare case studies masquerading as thought leadership.
Thought leadership is different. And it's rare.
It sits at the pinnacle of good market-facing content production but takes the long view toward the business results it produces. When successful, it engages buyers in an exchange of ideas that delivers value to both sides -- buyers and sellers -- while positioning your firm as a trusted source of great information. And the market, not your marketing department, tells you when your stuff reaches true thought leading status.
Cool advice...Today’s infographic covers the psychology behind type choices. You will learn how serif, sans serif, script, modern, and display typefaces and their fonts are best used for moving your audience to feel how you want them to feel....
Via Jeff Domansky
Constance S. Ward's insight:
Learn more about a subtle form of non-verbal communication
Thought Followship Marketing Results in Though Leadership
Over 90 percent of B2B marketers are using content marketing right now, with 54 percent planning to spend even more on it as 2013 progresses, notes a recent report from Content Marketing Institute. And a large part of those dollars are aimed at building a compelling thought leadership platform, which is akin to eating dessert before dinner because followship comes first.
Business 2 Community Thought Leadership Content: The Art of the Charticle Business 2 Community The charticle is singular in focus and offers a great opportunity for expressing a succinct thought leadership point of view on a relevant bit of data.
What will the next fifty years bring in the world of social media, mobile, robotics and more? Our fifty year timeline shows you just what could be in store
Technology is growing at such an exponential rate, it can be difficult to visualise what the next five years will look like, let alone fifty. We wanted to see just how the future is going to shape up for us. So we compiled all the best predictions for digital technology, mobile, social media, and big data over the next fifty years into a timeline so you can see exactly what’s in store.
The timeline covers expected growth in key markets including spend on digital and mobile, as well as big data so we can start to see exactly where this emerging industry will head. Data for the timeline has been gathered from a wide range of sources, in specialist areas to give as wide a view as possible of what’s coming up....
CMSWire 5 Reasons Your Company Blog Fails at Thought Leadership - CMSWire CMSWire Any B2B marketer worth her salt can list the many benefits of blogging — search engine optimization, social media engagement, audience development and brand building.