If you type "gay," "lesbian," or "bisexual" into the Tumblr search on the iOS app nothing comes up, even though there are plenty of posts with those tags floating around Tumblr. The censorship, which went into effect the same day as the site-wide porn ban, looks like Tumblr is filtering out an entire community of posters, many of whom post nothing racy. "Gay" does not equal "porn." But, it turns out, this might not have everything to do with Tumblr, its new owner Yahoo, or the company's new stance on explicit content. Rather, Apple and its prudish app store guidelines are the most likely culprit.
In a difficult advertising environment for the magazine industry overall, newly-released numbers from the Association of Magazine Media (MPA) show the nation’s news magazines being hit particularly hard.
In this article, we will look at what is currently possible, what will be possible in responsive web design in the future using what are not yet standardized properties (such as CSS Level 4 and HTML5 APIS), and what still needs to be improved.
Brand Reputation, or the reputation of a brand is seen as “what people feel about your company when you are not around”. It may be defined as the way that the brand is seen by the public, its customers and clients and other businesses.
Brands need to be present wherever audiences invest their time and attention. Increasingly, that means social media. U.S. audiences spend a half-hour to three hours daily on social media. Social media is one of the largest time buckets on mobile.
Brands and businesses that are invisible on social media will miss a chance at engagement that their competitors might seize. More importantly, there are already well-known cases of brands that successfully revitalized their images or launched themselves thanks to social media wins. The benefits to a successful social media brand presence are significant, even if the route to get there isn't clear-cut.
The first step is choosing the right platforms to invest time and resources in. Which platforms to be on is a crucial question, even for the most deep-pocketed brands.
Brian Solis outlines the future of marketing, advertising, and customer relationship management, and offers hints, tips and advice for meeting the challenges associated with operating in a world of shrinking visibility and growing competition.
The modern consumer desires a truly personalized experience, with timely, relevant messages delivered to them through their preferred channels, placing the power in their hands. The proliferation of smartphones and the explosion of app usage have created a phenomenal opportunity for marketers to adopt and implement personalized push notification messaging strategies.
Mobile apps and push notifications can have significant implications on sales, as research shows 29% of U.S. consumers have made purchases from mobile devices, and Bank of America data shows there will be $67.1 billion in revenue from smartphone and tablet retail purchasing by European and U.S. shoppers in 2015. So, the time has arrived to deliver truly personalized messages to mobile devices in an effort to increase sales.
Let’s take a look at four different use cases for personalized push notifications, as each offers a unique opportunity to reach consumers in real-time through their mobile devices.
Do you know the history of social media? Think we'll remember Facebook in 20 years? This detailed timeline is a must-see.
Social media began decades before the Facebook era. It started, more or less, with CompuServe and Arpanet back in 1969. A couple years later, the first-ever email was sent.
It has evolved over the past few decades into a powerful tool, as seen in this social media history timeline. With so much that’s happened over the past few decades, we can only guess what’s coming next for social media.
How do you establish yourself as unique in a crowd full of competitors with similar goals? It can be difficult, especially as a small business. Happy Medium's designer Doug Choi describes how you can stand out (and get in front of a customer).
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.