Thomas Theory™
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Thomas Theory™
The happenings of contemporary advertising and communication design.
Curated by Bradley Arden
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Newswire | Consumer Trust in Online, Social and Mobile Advertising Grows | Nielsen

Newswire | Consumer Trust in Online, Social and Mobile Advertising Grows | Nielsen | Thomas Theory™ | Scoop.it
Consumer trust in online, social and mobile advertising grows according to Nielsen.
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Social Media is Not Advertising. Duh!

Social Media is Not Advertising. Duh! | Thomas Theory™ | Scoop.it
You know about the carpenter who only had a hammer, so every problem looked like a nail? That's what I think about advertising on social media: It's a useful tool, but it's not suited to the proble...
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Why Is Tumblr Censoring #Gay Searches?

Why Is Tumblr Censoring #Gay Searches? | Thomas Theory™ | Scoop.it

If you type "gay," "lesbian," or "bisexual" into the Tumblr search on the iOS app nothing comes up, even though there are plenty of posts with those tags floating around Tumblr. The censorship, which went into effect the same day as the site-wide porn ban, looks like Tumblr is filtering out an entire community of posters, many of whom post nothing racy. "Gay" does not equal "porn." But, it turns out, this might not have everything to do with Tumblr, its new owner Yahoo, or the company's new stance on explicit content. Rather, Apple and its prudish app store guidelines are the most likely culprit.


Via Matt Skallerud
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Which Half of Your Advertising Budget is Wasted?

Which Half of Your Advertising Budget is Wasted? | Thomas Theory™ | Scoop.it
Five practical tips to develop an effective measurement strategy for online and offline marketing efforts. (RT @YFSMagazine: Which Half of Your Advertising Budget is Wasted?
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Explaining Native Advertising to Publishers - Publish2 Blog

RT @scottkarp: NEW POST: Explaining Native Advertising to Publishers http://t.co/ZQP0Kaf2T5
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How to Build a Personal Brand Strategy and Communication Plan - Business 2 Community

How to Build a Personal Brand Strategy and Communication Plan - Business 2 Community | Thomas Theory™ | Scoop.it
How to Build a Personal Brand Strategy and Communication Plan http://t.co/qP4KkaugHw #B2B #ContentMarketing
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News magazines hit by big drop in ad pages

News magazines hit by big drop in ad pages | Thomas Theory™ | Scoop.it
In a difficult advertising environment for the magazine industry overall, newly-released numbers from the Association of Magazine Media (MPA) show the nation’s news magazines being hit particularly hard.
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The State Of Responsive Web Design | Smashing Mobile

The State Of Responsive Web Design | Smashing Mobile | Thomas Theory™ | Scoop.it
In this article, we will look at what is currently possible, what will be possible in responsive web design in the future using what are not yet standardized properties (such as CSS Level 4 and HTML5 APIS), and what still needs to be improved.

Via gonzodesign
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Dirk Tromp's curator insight, July 12, 2013 3:38 AM

Great run-down on the possibiliteis with code examples to adapt your design. A must read for all designer/developers. It refers to all essential discussions on the web to resolve difficult issues with RWD.

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Website Advertising Revenue Calculator to Estimate Traffic Needs

Website Advertising Revenue Calculator to Estimate Traffic Needs | Thomas Theory™ | Scoop.it
See how much traffic or pages you will need and how long it will take to achieve your ad revenue goals using this website advertising revenue calculator.
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Will Brands Ditch Blog Networks for a New Advertising Model? | IFB

Will Brands Ditch Blog Networks for a New Advertising Model? | IFB | Thomas Theory™ | Scoop.it
Programmatic and native advertising is changing the ad industry for bloggers. (Love: Will Brands Ditch Blog Networks for a New Advertising Model?: Last year, Federated Media shut ...
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AdverTweets Twitter Advertising

AdverTweets Twitter Advertising | Thomas Theory™ | Scoop.it
Advertisers get tweets posted to high quality Tweeters and publisher and popular Twitter users can automatically make money with Twitter. (RT @ftw_mike: Anyone want to make #money on Twitter?
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Brand reputation, brand defamation and brand investigations – how social media is changing the legal brand landscape.

Brand reputation, brand defamation and brand investigations – how social media is changing the legal brand landscape. | Thomas Theory™ | Scoop.it
Brand Reputation, or the reputation of a brand is seen as “what people feel about your company when you are not around”. It may be defined as the way that the brand is seen by the public, its customers and clients and other businesses.
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What Social Media Platforms Are Right For Your Brand?

What Social Media Platforms Are Right For Your Brand? | Thomas Theory™ | Scoop.it

Brands need to be present wherever audiences invest their time and attention. Increasingly, that means social media. U.S. audiences spend a half-hour to three hours daily on social media. Social media is one of the largest time buckets on mobile.

 

Brands and businesses that are invisible on social media will miss a chance at engagement that their competitors might seize. More importantly, there are already well-known cases of brands that successfully revitalized their images or launched themselves thanks to social media wins. The benefits to a successful social media brand presence are significant, even if the route to get there isn't clear-cut.

The first step is choosing the right platforms to invest time and resources in. Which platforms to be on is a crucial question, even for the most deep-pocketed brands.




Via Russ Merz, Ph.D.
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The New Rules of Advertising, Marketing and PR

The New Rules of Advertising, Marketing and PR | Thomas Theory™ | Scoop.it
Brian Solis outlines the future of marketing, advertising, and customer relationship management, and offers hints, tips and advice for meeting the challenges associated with operating in a world of shrinking visibility and growing competition.
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How to pick your ideal Growth Strategy for your Brand

How to pick your ideal Growth Strategy for your Brand | Thomas Theory™ | Scoop.it

One of my pet peeves when I was reviewing plans is when I would see "Drive Awareness and Trial" on every brand plan, whether it was a brand new product or a 100-year-old iconic brand.  

 

To me, picking the right strategy starts with 5 key questions:  

 

1) where are you?

2) how did you get here?

3) where could you be?  

4) how can you get there?  

5) what do you need to do to get there?  

 

But the question of “where are we?” is different for every brand and should help guide the strategies you choose.  


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, July 22, 2013 5:26 PM

Five key questions can help pick the right strategy.

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Mobile Marketing: 4 Use Cases for Personalized Push Notifications | The Cross-Channel Conversation

Mobile Marketing: 4 Use Cases for Personalized Push Notifications | The Cross-Channel Conversation | Thomas Theory™ | Scoop.it

The modern consumer desires a truly personalized experience, with timely, relevant messages delivered to them through their preferred channels, placing the power in their hands. The proliferation of smartphones and the explosion of app usage have created a phenomenal opportunity for marketers to adopt and implement personalized push notification messaging strategies.

 

Mobile apps and push notifications can have significant implications on sales, as research shows 29% of U.S. consumers have made purchases from mobile devices, and Bank of America data shows there will be $67.1 billion in revenue from smartphone and tablet retail purchasing by European and U.S. shoppers in 2015. So, the time has arrived to deliver truly personalized messages to mobile devices in an effort to increase sales.

 

Let’s take a look at four different use cases for personalized push notifications, as each offers a unique opportunity to reach consumers in real-time through their mobile devices.


Via Russ Merz, Ph.D.
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Marketing and social responsibility – what are the market drivers for CSR in small businesses? - Clarity Marketing - Nottingham

Marketing and social responsibility – what are the market drivers for CSR in small businesses? - Clarity Marketing - Nottingham | Thomas Theory™ | Scoop.it
Marketing and social responsibility can be closely bound, not worlds apart... (Marketing and social responsibility – what are the market drivers for CSR in small businesses?
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How to Measure PR: Use These Tools

How to Measure PR: Use These Tools | Thomas Theory™ | Scoop.it
It's not easy to measure PR efforts, particularly when it's been all about credibility and awareness in the past. Use these tools to track real results.
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How To Help Your Content Rise Above The Noise [Infographic] — socialmouths

How To Help Your Content Rise Above The Noise [Infographic] — socialmouths | Thomas Theory™ | Scoop.it

Whenever you talk about Content Marketing, you have to start by considering two main obstacles:

There is an overload of information on the Internet. Virtually on any topicPeople are busier than ever in history and they are bombarded with thousands of messages each day

With that in mind, you’ll understand that…

Your mission is to cut through the noise to get the attention of your audience [Tweet this]

 

I know, I know, easier said than done.

LookBook HQ has published this useful infographic to help you understand how you can improve your content marketing strategy, I’ll summarize it and then I’ll leave you alone with the infographic.


Via Russ Merz, Ph.D.
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5 Principles of Persuasive Web Design

5 Principles of Persuasive Web Design | Thomas Theory™ | Scoop.it
Tweet Tweet If you enjoyed this post, subscribe to updates Get actionable conversion advice in your inbox. Email once a week. Unsubscribe at any time with a single click.
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A Detailed History Of Social Media - Infographic

A Detailed History Of Social Media - Infographic | Thomas Theory™ | Scoop.it

Do you know the history of social media? Think we'll remember Facebook in 20 years? This detailed timeline is a must-see.

 

Social media began decades before the Facebook era. It started, more or less, with CompuServe and Arpanet back in 1969. A couple years later, the first-ever email was sent.

It has evolved over the past few decades into a powerful tool, as seen in this social media history timeline. With so much that’s happened over the past few decades, we can only guess what’s coming next for social media.


Via Lauren Moss, Prof. Hankell
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Charles Rein's comment, July 24, 2013 3:38 PM
From the land of "Wired Telephones" USA, we can now look at how explosive Global growth and the potential 5-7 billion people who will always use a Smart or Cell device
Eleonora Guglielman's curator insight, August 1, 2013 9:18 AM

Nice infographic

lbligen's curator insight, August 4, 2013 5:44 AM

Always new background information.

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Anomaly: How to Stand Out

Anomaly:  How to Stand Out | Thomas Theory™ | Scoop.it
How do you establish yourself as unique in a crowd full of competitors with similar goals? It can be difficult, especially as a small business. Happy Medium's designer Doug Choi describes how you can stand out (and get in front of a customer).
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Content Marketing Is The New Advertising

Content Marketing Is The New Advertising | Thomas Theory™ | Scoop.it

"Understanding what content marketing is and where it's headed next"


Via Marc Rougier
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CAEXI BEST's curator insight, July 16, 2013 7:49 PM
Content Marketing est la nouvelle publicité
eMedToday's curator insight, July 30, 2013 7:38 PM

content marketing is key part of every hospital strategy or at less should be.

warehouseIt's comment, August 14, 2013 9:53 AM
The art is sourcing good intelligent content that will attract current and prospective customers
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Market Intelligence - Infographics - Technology

Market Intelligence - Infographics - Technology | Thomas Theory™ | Scoop.it
Do Consumers Believe in Advertising? (Do Consumers Believe in Advertising? http://t.co/wX79bmkKpU)
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When web design is inspired by fashion

When web design is inspired by fashion | Thomas Theory™ | Scoop.it
When web design is inspired by fashion (When web design is inspired ... http://t.co/k9P6PHCere)
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