Make every customer experience count
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KIDS ROCK! 19 Reasons Why Kids Make The World A Better Place (LIST)

KIDS ROCK! 19 Reasons Why Kids Make The World A Better Place (LIST) | Make every customer experience count | Scoop.it
Kids are awesome. There's no denying that kids make the world a better place with their witty sense of humor, creativity, fearlessness and pure innocence. Earlier this week, Jimmy Kimmel asked pare...

Via Skip Boykin
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The future customer... take note.

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@IBM Global CxO Study - You Irrefutably Live In The Age Of The #Customer!

@IBM Global CxO Study - You Irrefutably Live In The Age Of The #Customer! | Make every customer experience count | Scoop.it
Yesterday, Forrester released two important reports: one on the business masteries you need in The Age Of The Customer and one on the Business Technology you need to succeed in it.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, December 11, 2013 12:52 PM

It's clear where companies are heading in 2014:


- Focus on #CustExp

- Use technology solutions

- Mobile


Let's get to work, opportunities abound.


How do you see 2014?

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The Science Of The Customer Experience: A Consultant, A Blindfold, And Your ... - Forbes

The Science Of The Customer Experience: A Consultant, A Blindfold, And Your ... - Forbes | Make every customer experience count | Scoop.it
The Science Of The Customer Experience: A Consultant, A Blindfold, And Your ...
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Peter Riveria: Leveraging Technology to Create Truly Personal Connections in Retail

Peter Riveria: Leveraging Technology to Create Truly Personal Connections in Retail | Make every customer experience count | Scoop.it
Not only will retailers begin collecting more in-depth consumer data, but it's going to feel more natural.

Via Thomas Faltin
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Customers Want to Be Recognized and Valued in Multichannel Loyalty Programs | Loyalty360.org

Customers Want to Be Recognized and Valued in Multichannel Loyalty Programs | Loyalty360.org | Make every customer experience count | Scoop.it
Multichannel customer loyalty programs are a great way for brands to truly understand customer interactions across channels according to CrowdTwist CEO and founder Irving Fain.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, December 9, 2013 7:06 PM

As Crowd Twist CEO correctly points out:


“Ten years ago the channels we use today didn’t exist, citing social, online, content, email, mobile, in-store, and ecommerce.


It makes sense to understand interactions happening across these channels and understanding what a consumer spends. But understanding pre-purchase moments is arguably more important than the purchase itself. It comes down to relationships. Consumers want to be recognized and valued. They realize their interactions have value beyond just when they spend money.” 


The importance to understand your customer journey and offer engagement with your brand at every touch point possible.


What are the key challenges you face today, and when do you anticipate we'll have a perfectly integrated solution?

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What’s In, What’s Out For Mobile in 2014? - It's all about the #CustExp!

What’s In, What’s Out For Mobile in 2014? - It's all about the #CustExp! | Make every customer experience count | Scoop.it
Agency execs talk about what's trending and what's tired in the world of mobile advertising for 2014.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, December 16, 2013 2:07 AM

It's clear that Mobile is the way of the future.


The ability to recognize changes in the marketplace, and adapt is key to any long term business success. John correctly points out to the  correct @googleglass trend, whereby the concept remains very strong, but better applicable to enterprise use.


Mobile payment will also play a critical role as more and more consumers will be able to connect directly with brands, therefore facilitating an easy way to close the transaction will make the difference.


Share your thoughts on the trends listed, and what additional trend you may foresee in 2014?


Mobile is all aobut convenience and ease of use - building a positive #Custexp!

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Multi-Channel Funnels

Learn how Multi-Channel Funnels work and examine some of the information contained in the Multi-Channel Funnels reports.
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Can Better Customer Service Be Used to Increase Prices? | Help Scout

Can Better Customer Service Be Used to Increase Prices? | Help Scout | Make every customer experience count | Scoop.it
This is a guest post from Patrick Campbell of Price Intelligently, curators of an excellent blog all about pricing strategy. Google

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, November 29, 2013 8:13 PM

As HelpScout shows:

 

"Everybody wants to claim that they're wowing customers. Your goal is generally to get them through the door, and the nature of the recurring revenue model tends to lend itself to a path of least resistance in just trying to retain that customer through a basic level of care.

That's all well and good, but as these results suggest, getting your customers in the door and then continuing to wow them will not only help with your retention, but it will offer you an opportunity to supercharge one of the most important metrics in your business—your customers' monthly recurring revenue (MRR)."

 

It's critical for all businesses to continue building the overall customer experience, and remain engaged for the long run.