Vegas visitors spend more on shopping, less on gambling - USA TODAY | This Week in Gambling - News |
USA TODAYVegas visitors spend more on shopping, less on gamblingUSA TODAYIf so, you are married, middle-aged, and a repeat visitor who didn't make the trip primarily to gamble.

That's according to the 2011 Las Vegas Visitor Profile Study, just released by the city's Convention and Visitors Authority. Survey findings are based on about 3,600 in-person interviews conducted at the end of stays in Sin City.

While the typical gamer budgeted less for gambling (just under $448 in 2011, less than $466 in 2010 and and $532 in 2008), "the average visitor is spending more," says visitors authority senior marketing director Kevin Bagger. Spending in 2011 was up on shopping ($129) and dining and drinking ($275), two activities increasingly luring nongaming visitors. But spending was down on shows (about $47.50 a visitor, which Bagger attributes to leaner economic times). Sixty percent said they saw a show, down from 68% in 2010.