American bricks-and-mortar casino operator MGM Resorts International has announced plans to launch a social gaming site over the next three months.
Las Vegas-based MGM Resorts launched its M Life customer rewards programme website in January of last year that awards players with a range of one-of-a-kind experiences and insider privileges and stated that its new social gaming domain would recreate the ‘Las Vegas Strip experience’ and exclusively feature its brands.
“I'm very proud of our efforts with M Life,” said James Murren, Chairman and Chief Executive Officer for MGM Resorts. “We are seeing tangible benefits of capturing increased customer spend at our properties. We think this will continue and expand with the recent addition of our non-gaming amenities to our rewards programme. We're very actively now cross-marketing our regional properties to drive market share and increase visits to Las Vegas and we expect this trend will only improve with the marketing relationship we have created with Ameristar.