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Rescooped by Jette Silberbauer Gad from Consumer behavior
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Understand What Customer Journey Mapping is all about

Innovation Guru Jeneanne Rae speaks at the Parsons New School about customer journey mapping.

Via Francisco Teixeira
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Scooped by Jette Silberbauer Gad
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Guide to Building Personas: How to Understand and Meet User Needs

Guide to Building Personas: How to Understand and Meet User Needs | This is service design | Scoop.it

They may evoke memories of advertising practices based on old-fashioned stereotypes dating back to as early as the 1910s but brand personas are now actually more important than ever as business goes digital.

 

In the digital world, where traditional megaphone-style advertising is generally losing its effectiveness, creating an archetype of a prospective client is becoming critical for companies who wish to provide a relevant, bespoke and truly personalised user journey. Persona development is the necessary first step in the move towards a client-centric, inbound marketing approach.

 

A business or a brand has to speak directly to its target audience, addressing users’ issues, pains and challenges. This means delving deep into the fabric of your target audience and putting yourself in your persona’s shoes before you even begin to map out the customer journey.

 

Check out the infographic above, created by Linchpin SEO – an excellent visual guide to persona creation.

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Rescooped by Jette Silberbauer Gad from Agile best practices
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How to draw a business model canvas

http://www.businessmodel.co.il the video describe the 9 blocks of the business model canvas.

Via ShirlyRonenRL
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Scooped by Jette Silberbauer Gad
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Five Must-Read Books on Design Thinking Methods...

Five Must-Read Books on Design Thinking Methods... | This is service design | Scoop.it
There are a lot of books on design thinking. A search on Amazon.com for the term will yield thousands of results. So how do you know which books are worthwhile?
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Rescooped by Jette Silberbauer Gad from Designing service
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What is Touchpoint Dashboard?

Touchpoint Dashboard is a web-based Customer Journey Mapping platform. This powerful tool allows you to visualize all of your customer interactions so you ca... (Curious about Touchpoint Dashboard?

Via Fred Zimny
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Rescooped by Jette Silberbauer Gad from Designing service
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Service Design Tools | Communication methods supporting design processes

Service Design Tools | Communication methods supporting design processes | This is service design | Scoop.it
RT @DesignThinkers: @rvnobre book: This is Service Design Thinking #TiSDt site: http://t.co/YAyw0rUq for 'classic #ServiceDesign :-)

Via Fred Zimny
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Rescooped by Jette Silberbauer Gad from Designing service
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Digital Tools for Service Design

Digital Tools for Service Design | This is service design | Scoop.it
RT @LA0811: Amazing resource! RT @redfront: New stuff on Digital Tools for Service Design: http://t.co/iVpBiqur8V #servicedesign #visualization #cool

Via Fred Zimny
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Rescooped by Jette Silberbauer Gad from Designing service
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Visualizing the customer experience using customer experience journey maps | Designing Change | Serious Play

Visualizing the customer experience using customer experience journey maps | Designing Change | Serious Play | This is service design | Scoop.it
"People discover unseen opportunities when they have a personal and empathic connection with the world around them. For individuals, that means developing the ability to walk in other people’s shoes.

Via Fred Zimny
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Rescooped by Jette Silberbauer Gad from Customer Experience Digest
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HOWTO Map Customer Journeys

HOWTO Map Customer Journeys | This is service design | Scoop.it
David Williams, CEO HOWTOEXPERIENCE, shares Customer Journey Mapping Definitions, Hints, Tips and Gotcha's. He also discusses how to rapidly accelerate customer experience improvement using the X-ccelerate Framework.

Via Wally Brill
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Wally Brill's curator insight, April 19, 2013 12:59 PM

Very useful and practical piece on customer journey mapping tools from CX Guru, David Williams

Rescooped by Jette Silberbauer Gad from LeadershipABC
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The Business Model Canvas Explained

 

A 2 minute overview of the Business Model Canvas, a tool for visionaries, game changers, and challengers. This method from the bestselling management book Business Model Generation is applied in leading organisations and start-ups worldwide.

 

Curated by Kenneth Mikkelsen on: www.scoop.it/t/leadershipabc

 


Via Kenneth Mikkelsen
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Rescooped by Jette Silberbauer Gad from Consumer behavior
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Understand What Customer Journey Mapping is all about

Innovation Guru Jeneanne Rae speaks at the Parsons New School about customer journey mapping.

Via Francisco Teixeira
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Rescooped by Jette Silberbauer Gad from Designing service
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Designing For The Multifaceted User

Designing For The Multifaceted User | This is service design | Scoop.it
A very simple way to enable us to think about the ranges of user behaviors and motivations — while keeping their contexts in mind.

Via Mario K. Sakata, Fred Zimny
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Rescooped by Jette Silberbauer Gad from Designing service
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Service Design: From Insight to Implementation - Exclusive Excerpt, Part 1 - Core77

Service Design: From Insight to Implementation - Exclusive Excerpt, Part 1 - Core77 | This is service design | Scoop.it
Industrial Design content and community site - articles, discussions, interviews and resources.

Via Fred Zimny
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