"Starting in 2013, after the CMO realizes that he/she does not have the skill sets in place for data analytics proficiency, 50% of new marketing hires will have technical backgrounds." That is prediction #5 on IDC's Top 10 CMO Predictions...
Richard Barrett's insight:
It's not surprising really, technology is more than just an enabler, it should be a core element of your strategy.
Forbes B2B Marketers Need To Get Real About Social Media and Customer Engagement Forbes It could just be the catalyst that reconnects them with their customers and ignites innovation through marketing, sales, and product development.
Currents - Insights for a Connected World | Read the Rosetta Blog for Digital Marketing News & More (RT @AWomansWork: RT @MindiZone: Interactive Marketing Agency Highlights 2013 Strategies http://t.co/CIArHfQl...
In what is clearly a marketing-driven exercise of its own, Adspert , the web-based bid management tool for Google AdWords campaigns, has released a fr (Adspert Launches iOS App For Monitoring Google AdWords Performance On-The-Go: In what is clearly...
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