Marketing Technology
Follow
Find
11 views | +0 today
Marketing Technology
Anything and all things technology, as long as it's to do with marketing
Your new post is loading...
Your new post is loading...
Scooped by Richard Barrett
Scoop.it!

Facebook vs Big Tech: One Generalist to Rule them All?

Facebook vs Big Tech: One Generalist to Rule them All? | Marketing Technology | Scoop.it
With graph search, can Facebook become the online Generalist in Chief, or will its ambitions be dashed by the individual acumen of its specialist competitors?
Richard Barrett's insight:

Facebook appears to be a ship without an experienced captain at it's helm, one who is throwing lots of cargo into the sea and hoping some of it will float. 

more...
No comment yet.
Scooped by Richard Barrett
Scoop.it!

Marketing Technology Insights: Content Personalization 101

Content Personalization, Marketing Technology, Content Management Systems (Marketing Technology Insights http://t.co/JOPsjQaS)
more...
No comment yet.
Scooped by Richard Barrett
Scoop.it!

50% of all new marketing hires will be technical - Chief Marketing Technologist

50% of all new marketing hires will be technical - Chief Marketing Technologist | Marketing Technology | Scoop.it
"Starting in 2013, after the CMO realizes that he/she does not have the skill sets in place for data analytics proficiency, 50% of new marketing hires will have technical backgrounds." That is prediction #5 on IDC's Top 10 CMO Predictions...
Richard Barrett's insight:

It's not surprising really, technology is more than just an enabler, it should be a core element of your strategy.

more...
No comment yet.
Scooped by Richard Barrett
Scoop.it!

Even at CES, Marketers Grapple With Innovative Advertising

Even at CES, Marketers Grapple With Innovative Advertising | Marketing Technology | Scoop.it
Panel discusses recent election as example of cutting-edge marketing (CES panel discusses marketing impact of 2012 Election.
more...
No comment yet.
Scooped by Richard Barrett
Scoop.it!

B2B Marketers Need To Get Real About Social Media and Customer Engagement - Forbes

B2B Marketers Need To Get Real About Social Media and Customer Engagement - Forbes | Marketing Technology | Scoop.it
Forbes
B2B Marketers Need To Get Real About Social Media and Customer Engagement
Forbes
It could just be the catalyst that reconnects them with their customers and ignites innovation through marketing, sales, and product development.
more...
No comment yet.
Scooped by Richard Barrett
Scoop.it!

Technology Marketers – Interactive Marketing Agency Highlights 2013 Strategies | Rosetta Currents

Technology Marketers – Interactive Marketing Agency Highlights 2013 Strategies | Rosetta Currents | Marketing Technology | Scoop.it
Currents - Insights for a Connected World | Read the Rosetta Blog for Digital Marketing News & More (RT @AWomansWork: RT @MindiZone: Interactive Marketing Agency Highlights 2013 Strategies http://t.co/CIArHfQl...
more...
No comment yet.
Scooped by Richard Barrett
Scoop.it!

Adspert Launches iOS App For Monitoring Google AdWords Performance On-The-Go - Technology Articles Daily

Adspert Launches iOS App For Monitoring Google AdWords Performance On-The-Go - Technology Articles Daily | Marketing Technology | Scoop.it
In what is clearly a marketing-driven exercise of its own, Adspert , the web-based bid management tool for Google AdWords campaigns, has released a fr (Adspert Launches iOS App For Monitoring Google AdWords Performance On-The-Go: In what is clearly...
more...
No comment yet.
Scooped by Richard Barrett
Scoop.it!

Samsung Sold Twice as Many Smartphones as Apple Last Quarter

Samsung Sold Twice as Many Smartphones as Apple Last Quarter | Marketing Technology | Scoop.it
Samsung sold twice as many smartphones as Apple did last quarter, according to a couple of researchers.
more...
No comment yet.