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What Is Web 3.0 And How Will It Change Education?

What Is Web 3.0 And How Will It Change Education? | This is Insane | Scoop.it
We'll reach a new state of web skills when we reinvent technology tools to better enhance our personal learning. We'll be at 3.0 when schools are everywhere and not viewed as daycare.

Via Gust MEES, Rosário Durão
Patrick Dsouza's insight:

It is not the job of education to question, but answer. Social media allows this priority to be put back in place.  #education #sociallearning

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congerjan's curator insight, February 4, 8:57 AM

Personal learning is the key for growing kids who innovate!

Maria Richards's curator insight, March 29, 4:41 PM

change is constant and inevitable! Might as well embrace it!

Antonis Michailidis's curator insight, April 26, 5:44 AM

Για την ενημέρωσή μας.

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What Coke has achieved in the last year – besides falling sales

What Coke has achieved in the last year – besides falling sales | This is Insane | Scoop.it
It is incorrect to write off Coca-Cola on the basis of falling sales or share price. What the brand has done in the last one year (despite its critics) is added greatly to its ‘trust and reputation reserve.’ Ultimately it is this that will see the brand recapture markets and value it might have lost in the short term, writes Patrick D'souza.   At the start of last year, The Coca-Cola Company did the unimaginable. It released an ad that recognised the adverse effect of sugar, its link with obesity, and very responsibly (I thought), advised consumers to drink less of its product. Turns out, they did. Sales plummeted worldwide. In Britain, the market hardest hit, sales fell 10%. While globally the brand declined – for the first time in over a decade – by 1%. In Australia the news was no … Continue reading →
Patrick Dsouza's insight:

Misattribution error (Kahnemann) is rife in business and life today. I personally think Coke's strategy is fantastic - though it hasn't paid off yet. In Australia, the ASX wiped out 38% of Coke's shareholder value 2014.Still Warren Buffet is 'standing by his man' (muhtar kent - coke global ceo). I think he's right to do so - given 'the real thing has done the right thing;.  

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Prisons are terrible, and there’s finally a way to get rid of them

Prisons are terrible, and there’s finally a way to get rid of them | This is Insane | Scoop.it
How GPS tracking could make way for a cheaper, more humane system of punishment
Patrick Dsouza's insight:

Should prison be abolished? New research using GPS tracking seems to suggest so. Terrific case study that really opens one's mind to new options we have never tried before.

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What does Dove’s ‘Real Beauty’ really do? Shine a torch into the attic of Unilever

What does Dove’s ‘Real Beauty’ really do? Shine a torch into the attic of Unilever | This is Insane | Scoop.it

I have aFor all the praise heaped on Unilever for Dove's 'Campaign for Real Beauty', what it actually does is highlight the consumer goods giant's contradictory messaging, writes Patrick D'souza – and in one of its most important markets, India.   I’m a lover not a hater when it comes to Unilever. The Dutch giant does great work in both established and emerging markets. However, even my regard for the company does not allow me to watch its ‘Campaign for Real Beauty’ – whether 'Sketches' or 'Patches' – without cringing. Take the offensive ad below. It made the top position in a round-up of offensive advertisements coming out of India's advertising industry published by Qz.com, all for skin-whitening products. You see, I know what many consumers in the Western world … Continue reading →

Patrick Dsouza's insight:

I have nothing against Unilever but I do have something against the way they portray 'beauty' in their ads for 'Fair and Lovely' - a brand they sell in India. I feel the ad preys on the hopes, fears and insecurities of women and contravenes their own code of conduct as set out in their marvellous work for Dove. 

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Content Used to Be King. Now It’s the Joker. 

Content Used to Be King. Now It’s the Joker.  | This is Insane | Scoop.it
Why I’ve decided to stop taking “content” gigs and other journalists should, too. Continue reading →
Patrick Dsouza's insight:

Clever piece - got me with the headline. It's good to be the Joker. It;'s the most powerful card in the pack. 

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Good Things Come To Those Who Wait - The Tampon Commercial You Have To See

Good Things Come To Those Who Wait - The Tampon Commercial You Have To See | This is Insane | Scoop.it
Your first period doesn't have to be terrible.
Patrick Dsouza's insight:

The only thing more insufferable than a period (I'm told) are the ads that accompany it. On yer bike, Stayfree, Carefree and Whisper - Hello Flo is driving the conversations you should have been - decades ago. 

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The Swiss Town of Solothurn has Advertised for a Hermit

The Swiss Town of Solothurn has Advertised for a Hermit | This is Insane | Scoop.it

Solothurn anybody?

Patrick Dsouza's insight:

You got to love the Swiss - and for more than just their chocolate!  The town of Solothurn has advertised for a hermit; the last one resigned 5 years ago.

 

What a way to communicate the ‘seclusion’ this Alpine city offers. In addition to how evolved and embracing Swiss thinking is,.

We may not be hermits, but we sure need to have them around us now and again. If only to serve as a reminder of life - and the connections - it’s really all about!

 

At Insanity we love ideas like these. They  epitomise the new world. One where consumer interest must be earned not bought.

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New campaign for Maxwell House coffee is far from ’epic’ – and that’s why it works so well!

New campaign for Maxwell House coffee is far from ’epic’ – and that’s why it works so well! | This is Insane | Scoop.it
This guest post is by Patrick D’souza, strategic marketing communications consultant.   Nothing is more pleasant than waking to a cup of good coffee. Moving forward, for me at least, this has to be Maxwell House, given the exceptional job I think it's agency Wieden and Kennedy has done for it. http://youtu.be/yQl2V11cUw0   What is refreshing about the new Maxwell House campaign is its honesty. We all know that packaged coffee cannot possibly be as good as a cup made fresh by a barista. The laws of physics get in the way. Combine the quality of the grind, and its…
Patrick Dsouza's insight:

A piece I wrote for marketing magazine that asks an important question - are we obsessed with great - at the cost of good!

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Phone app trains you to beat jet lag › News in Science (ABC Science)

Phone app trains you to beat jet lag › News in Science (ABC Science) | This is Insane | Scoop.it
A pair of mathematicians have crunched the numbers to come up with what they believe is the quickest way to beat jetlag.
Patrick Dsouza's insight:

There is an app for everything - now even jetlag. Entrain is no ordinary app however. It has its basis in mathematics and is empirically designed to work. It's very different to how you might imagine a sleep/jet lag app to be. Introduced by the University of Michigan - it doesn't just look at sleep times but also your exposure to light - calibrating the two to get you get a good night's rest! One of the most interesting apps yet - on the IOS store!

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Most Google workers complain they can’t switch off. Here’s the company’s 4-step solution.

Most Google workers complain they can’t switch off. Here’s the company’s 4-step solution. | This is Insane | Scoop.it
Nearly 70 per cent of Google employees complain they are “integrators”, unable to completely separate work from the rest of their lives. Not surprisingly, the search giant is taking a scientific approach to solving the problem.
Patrick Dsouza's insight:

You gotta love Google - as part of the gDNA project, a constant mapping of employee behaviour and health and well-being, the company's discovered their employees have a hard time switching off - and this negatively impacts the way they feel and behave subsequently. What is tremendous is not the finding but the way they've chosen to share it - honestly and  transparently - despite it being seen as a negative in their culture, What they're doing with balloons, gDNA and other projects puts them well ahead, philanthropically, at least, of Apple! 

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Next Place to Target Your Customers: Their Wrists

Next Place to Target Your Customers: Their Wrists | This is Insane | Scoop.it
Wearable computing isn't just a trend for fitness companies. Here's why you need to start thinking about your strategy now.
Patrick Dsouza's insight:

Nothing like a bit of wrist action  to get the juice flowing! 

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Ad of the Day: Saatchi Turns an Email Into a Beautiful Ad for World Down Syndrome Day

Ad of the Day: Saatchi Turns an Email Into a Beautiful Ad for World Down Syndrome Day | This is Insane | Scoop.it
A pregnant mother recently sent an email to CoorDown, Italy's national organization for people with Down syndrome. The future mom had learned her unborn son had the genetic disorder, and she was scared. "What kind of life will my child have?" she asked.
Patrick Dsouza's insight:

What can you say about this ad except that its a brilliant one!

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Which Country Reads the Most?

Which Country Reads the Most? | This is Insane | Scoop.it
According to the NOP World Culture Score Index, readers in India are making the rest of us look bad.
Patrick Dsouza's insight:

India reads the most. Not a surprise at all. Its one of the last great habits inculcated by what is the last great gift the British left the country: language and a love for it! 

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A Quick 'Tetris' Game Can Curb Cravings for Cigarettes or Food

A Quick 'Tetris' Game Can Curb Cravings for Cigarettes or Food | This is Insane | Scoop.it
Tetris may help those looking to quit smoking or over-eating curb their cravings, according to a study from Plymouth University in the U.K.
Patrick Dsouza's insight:

or alcohol? brilliant experiment conducted by plymouth

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What fonts tell us about the global economics of the internet

What fonts tell us about the global economics of the internet | This is Insane | Scoop.it
If you mostly read English or other Romance or Germanic languages, you've been spoiled for choice with digital fonts. The Latin alphabet has long been the subject of intense typographical exploration, with thousands of fonts available in more styles and weights than most non-designers would ever think necessary. Readers of non-Latin scripts like Chinese, Hindi, or Hebrew have never enjoyed such diversity. Now the globalization...
Patrick Dsouza's insight:

Simply brilliant - the whole notion of linking fonts to the economic status of nations!

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KLM Offends Mexico With Dumb World Cup Tweet

KLM Offends Mexico With Dumb World Cup Tweet | This is Insane | Scoop.it
Well, somebody's getting fired
Patrick Dsouza's insight:

Adios Amigos! The KLM tweet that has Mexicans in a rage. 

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This App Tells You How Much Pizza to Order

This App Tells You How Much Pizza to Order | This is Insane | Scoop.it
No, there's no "All of it" option
Patrick Dsouza's insight:

One nine inch, or two twelve inches? That is the question. That Pizza Counter solves. The app (independent) brings up pizza stores in the vicinity and may be yet another powerful channel thats customers to order. Terrific idea. Live now in the App Store. 

#pizzacounter #social media 

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Louis Vuitton ad placement fail shows that what’s in distress, ultimately, is media

Louis Vuitton ad placement fail shows that what’s in distress, ultimately, is media | This is Insane | Scoop.it
Shocked to learn, via a blog post by Rob Campbell, of Wieden and Kennedy China, that a Louis Vuitton ad ended up on a sex offender app in the US! Media agencies have  been selling crap to clients for too long. Disguising it in a multitude of terms like arbitrage (what Wall Street engages in when it wishes to be particularly destructive), value add, negotiated outcomes, distress buys and so on. Truth is, all those clever buys that conceal information and get you reach for free (Right Media used to be one) result in you losing control over your communication and…
Patrick Dsouza's insight:

Wrote a short piece after reading where Wieden's Rob Campbell pointed out where an LV ad had appeared. It's easy to dismiss the issue as an outlier. But it's not. Beautifully thought through campaigns have appeared in the most unusual of places of rears. In this piece I talk about my own observations and experiences too with media while handling SAXO, a pre min financial services brand in Singapore. 

 

Today my next company Insanity incorporates in Australia. Our idea is empathy not just creativity (more about that coming soon). It s an idea that we intend to deploy on every client and brand we manage. When you do this you examine every aspect of strategy, even media - though it may be your direct responsibility. 

 

Do give me a call if you'd like a refreshing new app[roach to the creative communications you develop for your company, brand or identity. 

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Sorry Hong Leong - but I won't be refinancing with you

Sorry Hong Leong - but I won't be refinancing with you | This is Insane | Scoop.it
Recently the finance company Hong Leong ran this dreadful ad using the character of a Philippina maid played by a male Chinese actor in HongKong.  It makes me wonder when people will understand tha...
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Experiencing Father's Day without a Father

Experiencing Father's Day without a Father | This is Insane | Scoop.it
I never remember when it is Father's Day --it's always a surprise. It just creeps up on me and reminds me that I've never really had a father. Well, one worth celebrating anyway. I didn't meet my father until I was 17 years old and by then, I felt like I didn't need him anymore or maybe he was just a disappointment, I'm not sure. But every year, when this holiday comes around and I see tearful remembrances and nostalgia, with pictures of fathers and daughters, it just makes me feel empty.
Patrick Dsouza's insight:
Father’s Day has been trivialised. It’s become a marketing event for the likes of Coles, Woolworths and Kmart. The powder room ran a story that I thought highlighted a ‘Father’s role' the way Nietschze saw it. As so critical,  he quipped ‘if you don’t have a father, go out and get one.’  Marketing communications has tended to dwell on the superficial aspects of fathers day - 'buy this, get that.' 'Tell dad how much you love him.' So on and so forth. The truth is, fathers are irreplaceable. The  way their love is. As this story amply, and somewhat disturbing, points out. It’s stories and themes like these that are far deeper in meaning and impact that we at Insanity (we are a creative consultancy based in Sydney Australia) wish to leverage for our clients.  Not just for them actually. Their customers too. In a real and 'no marketing bullshit' sort of way!'  
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How believing in St. Joseph helps sell homes

How believing in St. Joseph helps sell homes | This is Insane | Scoop.it
When the housing market struggles, some home sellers turn to St. Joseph for help, data show; in better times, sales of the saint's statue fall
Patrick Dsouza's insight:

Fascinating - the inverse relationship between St Joseph statues and home prices! #relationshipmarketing #databasemarketing

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BBH's John Hegarty: 'Marketing is letting us down' - Mumbrella Asia

BBH's John Hegarty: 'Marketing is letting us down' - Mumbrella Asia | This is Insane | Scoop.it
Sir John Hegarty has told a room full of senior marketers that while we are living in an “incredible period of time” in which “technology is coming at us in ways that are unimaginable” audiences believes the work marketers are doing is “getting worse”. Speaking at the Global Marketing Conference in Sydney yesterday, the ad veteran …
Patrick Dsouza's insight:

Is there truth in Hegarty's attack on marketers. I think so. Marketers, in general,have been slow to see trends and  adopt them. The educated mind is taught to look for case studies to show that a concept  has worked before.. If it has, unfortunately, it's not original  or a path breaker !

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Teacher threatens students with Game of Thrones spoilers instead of detention

Teacher threatens students with Game of Thrones spoilers instead of detention | This is Insane | Scoop.it
Remember spending ages writing lines on the blackboard, or sitting in detention? A maths teacher decided to up the ante by threatening to reveal Game of Thrones spoilers to misbehaving students.
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Angela Duckworth on Why Grit Matters More than IQ

Angela Duckworth on Why Grit Matters More than IQ | This is Insane | Scoop.it
"The most effective way to analyze the human personality is to consider it along five dimensions."
Patrick Dsouza's insight:

What matters more than IQ - Grit! 

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How Grocery Bags Manipulate Your Mind — HBS Working Knowledge

How Grocery Bags Manipulate Your Mind — HBS Working Knowledge | This is Insane | Scoop.it
People who bring personal shopping bags to the grocery store to help the environment are more likely to buy organic items—but also to treat themselves to ice cream and cookies, according to new research by Uma R. Karmarkar and Bryan Bollinger . What's the Quinoa-Häagen-Dazs connection?
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