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Customer Experience Is More Important Than Advertising (Infographic)

Customer Experience Is More Important Than Advertising (Infographic) | This is Insane | Scoop.it
Only 4% of customers trust advertising the most for service information, so can your good customer experience to help seal the deal with customers?
Recently businesses surpassed $200 Billion dollars a year in advertising spending.

Via Brian Yanish - MarketingHits.com
Patrick Dsouza's insight:

Smart marketers figured this out a long time ago.The reality of advertising is that it only makes sense after customer experience issues have been sorted. Interestingly, the customer experience budget, call it CRM budget if you like, is usually set only after its advertising counterpart has been. 

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Mike Donahue's curator insight, January 9, 2014 2:52 PM

Really makes you think about where you're spending your budgets.

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How to Use Analytics to Show Social ROI for C-Level Execs

How to Use Analytics to Show Social ROI for C-Level Execs | This is Insane | Scoop.it
The lack of hard ROI numbers has consistently been a top reason for skepticism amongst the C-level crowd. Fortunately, the proliferation of analytics across all types of the business now comes to social media.
Patrick Dsouza's insight:

I think what management has the right know - what did you do, how much did you do it for and when can we expect pour mo0ney back with a return that matches the stock market average - thank you very much! #what social media needs to do...grow up!

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No Country Has a Single Story

No Country Has a Single Story | This is Insane | Scoop.it
Despite the presence of violence across most parts of Pakistan, the country is dotted with pockets of peace. While not s…
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It’s Healthy to Put a Good Spin on Your Life

It’s Healthy to Put a Good Spin on Your Life | This is Insane | Scoop.it
How we construct personal narratives has a major impact on our mental well-being.
Patrick Dsouza's insight:

"Mostly, it is In adversity, that lies trily big opportunity" #wsj

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Ancient Alcoholic Drink's Unusual Starter: Human Spit | The Plate

Ancient Alcoholic Drink's Unusual Starter: Human Spit | The Plate | This is Insane | Scoop.it
Peruvians still make an unusual alcoholic drink that starts with boiled yuca masticated and mixed with with human saliva.
Patrick Dsouza's insight:

Only one thing to do when offered the drink, Masato, by  Peruvian Tribes, and that's 'smile though your heart is breaking, or potentially, aching..:) it's made from saliva and masticated Yuka root which is then fermented. 

 What fascinates me is the social taboo that goes with not accepting the drink. It's a total 'no-no' in the tribe's culture. One can understand why. Relationships are based on trust, and clearly, no man hath more trust, than one who swallows the saliva of another!  There's massive power play involved as well. The word, 'drink', by itself, is a command, an order, that's kinda hard to disobey; but the more important power is the one that's behind the men; their women. As the producers of this beverage, they basically control the men by deciding the quality and size of the pour. This isn't a bad thing, since what we are all biologiocally programmed to do, is exert influence!  Reminds me of the New York Times journalist David Brooks' recent piece where he retold the story of Moses (with fewer fairy tale elements, and therefore, more persuasively), highlighting how it was actually the women sneaking wine, and themelves, to the men who were forced to sleep on site in the fields rather thaan return home, that aroused the desire necessary for them to make their break for freedom.
What alcohol represents? A lot more than a drink! 
You can read the Brooks piece (Conquering Fear) here. http://www.nytimes.com/2015/04/03/opinion/david-brooks-on-conquering-fear.html?_r=0Plerase join me also, on my Gplus page - https://plus.google.com/u/0/+patrickdsouza/posts or Scoop it, Twitter or Linked in    

http://theplate.nationalgeographic.com/2015/03/30/ancient-alcoholic-drinks-unusual-starter-human-spit/?utm_source=Facebook&utm_medium=Social&utm_content=link_fbp20150404plate-alcoholspit&utm_campaign=Content

 
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Bill Gates on Microsoft's 40th birthday: 'What matters most now is what we do next'

Bill Gates on Microsoft's 40th birthday: 'What matters most now is what we do next' | This is Insane | Scoop.it
Saturday will mark the 40th anniversary of when Bill Gates and Paul Allen founded the software giant in 1975.
Patrick Dsouza's insight:

"What the PV has done, is made it;s way into all devices". How true. 

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Million Phones for New York City Education - The Inspiration Room

Million Phones for New York City Education - The Inspiration Room | This is Insane | Scoop.it
The D&AD Awards this year included a Black Pencil for Droga5’s Million campaign, created for the New York City Department of Education. The integrated campaign, including collateral materials (posters, flyers), a dedicated website and PR, was designed to inspire students by engaging their interest in cell phone technology and interactivity. The Million campaign re-branded scholastic …
Patrick Dsouza's insight:

What David Droga is, a one in a  million guy- literally! This programme, which he created for the New York Education Department, remains one of the best examples of how mobile can be used in marketing.  A phone, and a programme backing it, were created in collaboration with AY&T andf Samsung, wigth students being given pohone credits for performance and attendace in school. 

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The Prophet of Habit-Forming Technology

The Prophet of Habit-Forming Technology | This is Insane | Scoop.it
Forging new habits has become an obsession among technology companies. In an age when commercial competition is only a click away, the new mandate is to make products and services that generate compulsive behavior: in essence, to get users hooked on a squirt of dopamine to the brain’s reward center to ensure that they’ll come back.

The rise of mobile computing has intensified that imperative. The small screen crowds out alternatives, focusing a person’s attention on a limited number of go-to apps. The ones that get used are the ones people click on impulse while they’re drinking their morning coffee, waiting for the bus, or standing in the checkout line.

Via Don Dea
Patrick Dsouza's insight:

Habits are formed, whether we'd like to admit it or not. Russuian scientest Pavlov proved this well beyiond doubt with his experiments with dogs way back in 1904. In class, at the Australian College of Psychology, we recreated Pavlov's experiment, in teams of three, one person was to eat a piece of candy everytime another team member uttered a word (in our team it was fish). After 30 repititions,. the Professor came over and gave the word 'fish' to the candy eater. Evern without candy, he salivated. In essence, the brain can be trained and once an association is made with a word, it takes time to break. This article is interesting from the perspective that it suggests ebven the technologies we use have a neural effect on our brains, creating an association that is habit form ing; hopefully in a positive way.

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Don Dea's curator insight, March 28, 12:47 AM

For a long time, the methodology for designing habit-forming products was haphazard: build it, put it before the public, and watch it go viral or fade into oblivion. In recent years, though, product teams have become more deliberate. Principles derived from behavioral science play an increasing role in software design, creating a demand for experts who can guide developers in the art—and science—of behavior engineering

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The Arcade Is Back, Now With Beer

The Arcade Is Back, Now With Beer | This is Insane | Scoop.it
Arcade bars have risen in most U.S. cities, driving up vintage game prices and giving Gen Xers a new (very old) screen to stare at
Patrick Dsouza's insight:

Games people play.. when they're 40 and 50.

Pacman, predictably,  is at the top of the list.

Since I'm not a 'game-player':), I know very little about Pacman, but its ubiquity when it comes to popularity is amazing.

Any thoughts on why it's so po[pular, I'd love to know. cheers  pat

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Vitamins Hide the Low Quality of Our Food

Vitamins Hide the Low Quality of Our Food | This is Insane | Scoop.it
Our staples have been fortified for years, allowing us to eat badly.
Patrick Dsouza's insight:

The average modern diet is so bad, if companies didn't add synthetic vitamins to the food we buy, they'd be mandated by Govt too to prevent us from developing nutritional deficiencies.

Vitamins aren't doing a lot for us though - this researcher found- "Giving subjects fresh broccoli florets led them to absorb and metabolize seven times more of the anticancer compounds known as glucosinolates, present in broccoli and other cruciferous vegetables, than when glucosinolates were given in straight capsule form."

To protect our bodies, we would require to refocus our diets on minimally processed foods that are naturally nutrient-rich." Data doesnt suggestb that's gonna happen any time soon.

http://www.nytimes.com/2015/02/15/opinion/sunday/vitamins-hide-the-low-quality-of-our-food.html?smid=tw-nytimes&_r=0

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What our conversations on social media in 2014 tell us about Australia’s character

What our conversations on social media in 2014 tell us about Australia’s character | This is Insane | Scoop.it
2014 has been a rough ride, writes Patrick D'souza, but the conversations we’ve been having with each other, thankfully, haven’t been. Last week, Marketing reported the top 10 topics we’ve been discussing in 2014 on Facebook. What struck me was that all of these topics can be categorised into three clear buckets: Tragedy, social currency, and sport.   Nothing gets people talking the way tragedy does Tragedy. More than half our conversations on Facebook were centred around it. The death of Robin
Patrick Dsouza's insight:

A shorrt piece i wrote on the recent tragedy at Martin place. 

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The Huge, Unseen Operation Behind the Accuracy of Google Maps | WIRED

The Huge, Unseen Operation Behind the Accuracy of Google Maps | WIRED | This is Insane | Scoop.it
The Google Maps team refines their maps and keeps them up to date with a combination of computer vision algorithms and meticulous manual labor
Patrick Dsouza's insight:

The fact that Google loves data is clear from the lengths the company will go to get it. Google is using street signs as proxy variables, in essence, reading them to make them intelligent assumptions that it can validate later. The data is there, all business needs to do- harvest it. 

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Facebook reviews 2014: Robin Williams, Tony Abbott and Malaysia Airlines

Facebook reviews 2014: Robin Williams, Tony Abbott and Malaysia Airlines | This is Insane | Scoop.it
Robin Williams, Tony Abbott and Malaysia Airlines were the most talked about topics on Facebook in 2014, while more people checked in to Darling Harbour, Sydney Opera House and Melbourne Cricket Ground than anywhere else in Australia.   Facebook has compiled its top 10s of 2014 – Australia’s most talked-about topics and most checked-into places. The social network anonymously aggregated Facebook posts, creating the lists by analysing how frequently a topic was mentioned between January and Decem
Patrick Dsouza's insight:

The conversations we're having on social media are truly tragic! In 2014, they revolved mostly around negative news events like MH17, the death of Robin Williams, and of course, the election of Tony Abbot as Prime Minster:)

 

More than half of the top ten conversations we had in Australia centred around news events that classify as negative. The rest were predictably around Sport (cricket, soccer) and Social Currency (ice bucket challenge and our check in list which is dominated by prestige addresses like the Opera House, MCG, Darling Harbour and the like. 

 

The need to affirm to both the world and ourselves that 'everything is ok' - appears to have never been stronger!

 

What people think and say about us  matters a hell-of-a-lot. And despite talk of 'individuality' and 'going our own way' it appears we are yet to do so (go our own way, that is!).

 

What we are, in reality - bovine animals -  afraid, with a need to huddle, and  keep together;  slaves, still, to the idea that there is 'safety in numbers!'

 

Nothing wrong with this, of course, but what it highlights is the vast plain, the Prairie that lies between 'what we say' and what we ultimately do -  by way of behaviour!

 

Brands appear to still matter,and be important. The balance by which their equity is established has shifted however from paid communications to conversations held daily in social media arenas!

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What Coke has achieved in the last year – besides falling sales

What Coke has achieved in the last year – besides falling sales | This is Insane | Scoop.it
It is incorrect to write off Coca-Cola on the basis of falling sales or share price. What the brand has done in the last one year (despite its critics) is added greatly to its ‘trust and reputation reserve.’ Ultimately it is this that will see the brand recapture markets and value it might have lost in the short term, writes Patrick D'souza.   At the start of last year, The Coca-Cola Company did the unimaginable. It released an ad that recognised the adverse effect of sugar, its link with obesity, and very responsibly (I thought), advised consumers to drink less of its product. Turns out, they did. Sales plummeted worldwide. In Britain, the market hardest hit, sales fell 10%. While globally the brand declined – for the first time in over a decade – by 1%. In Australia the news was no … Continue reading →
Patrick Dsouza's insight:

Misattribution error (Kahnemann) is rife in business and life today. I personally think Coke's strategy is fantastic - though it hasn't paid off yet. In Australia, the ASX wiped out 38% of Coke's shareholder value 2014.Still Warren Buffet is 'standing by his man' (muhtar kent - coke global ceo). I think he's right to do so - given 'the real thing has done the right thing;.  

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Sony Gave An Octopus At A New Zealand Aquarium A Camera; Trains It To Photograph Tourists - DIY Photography

Sony Gave An Octopus At A New Zealand Aquarium A Camera; Trains It To Photograph Tourists - DIY Photography | This is Insane | Scoop.it
Octopuses are pretty wondrous animals with all those legs and insanely astute critical thinking skills. It’s actually not surprising at all an animal trainer working at Kelly Tarlton’s Sea Life Aquarium in New Zealand, was able to train an octopus to take photos. In fact, it only took “Rambo” the octopus three attempts to understand [...]
Patrick Dsouza's insight:

Brilliant idea -from the Kiwis of course! #$sony

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V21 2014 recap: Your future is not an app - Digital agencies and accountability

V21 2014 recap: Your future is not an app - Digital agencies and accountability | This is Insane | Scoop.it
Patrick Dsouza's insight:

#Very good thinker, #MarcusBarber: #AMIA: Your future is not an app - Digital agencies and accountability http://www.aimia.com.au/aimia-news-1/your-future-is-not-an-app

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53% of marketers are dissatisfied with their approach to digital marketing - say it's more tactical and reactive than strategic

53% of marketers are dissatisfied with their approach to digital marketing - say it's more tactical and reactive than strategic | This is Insane | Scoop.it
Nearly half of marketers plan to boost their investments in digital channels this year, according to a new report from Forrester Research. The survey of 89 business-to-consumer marketers found that, despite the higher investments, 43% of respondents said they are still experimenting with digital marketing and do not yet know what works.
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10 Most Creatively Themed Office Meeting Rooms

10 Most Creatively Themed Office Meeting Rooms | This is Insane | Scoop.it
The once humble meeting room should be a setting that inspires, excites and motivates – all effects achieved by the following ten spaces.
Patrick Dsouza's insight:

Brilliant use of environment to determine outcome, behaviour is 30% personality driven, and 70% environment..So much so, it led the Behaviourist, Watson, the man who started the field of psychology in America (he established the first lab at Harvard  while Wilhem Wundt did the same, in Leipzig) to remark, 'Give me any child, and I will give you an engineer, a doctor, a lawyer...whatever you wish!' 

 

Verified research shows that even before we arrive at a destination, our Central and Autonomic systems (which fundamentally drive behaviour,  are already in overdrive mode.

 

In other words, the environment, and agenda, of a meeting have near predecided its outcomes.

 

Very skilled negotiators, can alter them, of course, though not without difficulty. 

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Programmatic revealed, Dan Wieden and L'Oreal - AdNews

Programmatic revealed, Dan Wieden and L'Oreal - AdNews | This is Insane | Scoop.it
In this issue: Our Special Report gets hands on with programmatic evolution. We talk to W+K founder Dan Wieden, L'Oreal's head of digital and Maxus global CEO. Plus: innovation labs, native, the tech ...
Patrick Dsouza's insight:

“When there is stress around an agency or a client, you need to go out and get drunk together or something, start having fun again.” DAN WIEDEN, WIEDEN+KENNEDY, PAGE 12 Read more at

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How to Build Habit-Forming Technology by Nir Eyal | Udemy

How to Build Habit-Forming Technology by Nir Eyal | Udemy | This is Insane | Scoop.it
Learn how to design products and services users love. Uncover the secrets of companies able to keep users coming back.

Via Fred Zimny
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The Importance of Naming Your Emotions

The Importance of Naming Your Emotions | This is Insane | Scoop.it
Although our emotional state influences the quality of our work, many of us aren’t aware of how we’re feeling or what the impact may be.
Patrick Dsouza's insight:

At our best, we feel positive, happy, confident, calm, focused, enthusiastic, open and optimistic. That’s when we’re most productive and get along best with others.

 

At our worst, we’re typically experiencing the opposite feelings: negativity, unhappiness, self-doubt, impatience, irritability, defensiveness and pessimism. Our sense of value feels at risk, our vision narrows, and our energy gets consumed in self-protection.

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Why elephants never forget - Alex Gendler

Why elephants never forget - Alex Gendler | This is Insane | Scoop.it
It’s a common saying that elephants never forget. But the more we learn about elephants, the more it appears that their impressive memory is only one aspect of an incredible intelligence that makes them some of the most social, creative, and benevolent creatures on Earth. Alex Gendler takes us into the incredible, unforgettable mind of an elephant.
Patrick Dsouza's insight:

Few understand empathy the way the elephant does - delightful animated video from Ted! #empathymarketing #flamingo #chrisschauman #tedtalks http://ed.ted.com/lessons/why-elephants-never-forget-alex-gendler

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How to Scale Yourself and Get More Done Than You Thought Possible

How to Scale Yourself and Get More Done Than You Thought Possible | This is Insane | Scoop.it
The following is a detailed write-up of a popular productivity talk delivered by Scott Hanselman. Visit his blog, hanselman.com, for more productivity tips.
"Don't worry, just drop the ball."
This counterintuitive advice is one of a dozen-plus productivity practices preached by Scott Hanselman, a program manager at Microsoft ...
Patrick Dsouza's insight:

With email more likely to drown us than a tsunami, this is a very useful way to manage your inbox. I've implemented it myself and have found my life thoroughly more manageable. 

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0653f232-b52d-4e44-9e83-e79847b4e5f4-original.jpeg (640×960)

0653f232-b52d-4e44-9e83-e79847b4e5f4-original.jpeg (640×960) | This is Insane | Scoop.it
Patrick Dsouza's insight:

When you see a beautiful ad, sometimes all you have to do is admire it. #mercedes

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A brief history of web design for designers. Explained with animations

A brief history of web design for designers. Explained with animations | This is Insane | Scoop.it
How the web design evolved from tables and flash into responsive web design. A glimpse into the history on why design and code live separate lives.
Patrick Dsouza's insight:

Web Design - how up-to-speed are you and your designers with it? Love this article since it traces design all the way back from Flash to CSS, to the decision to go Flat and Iconic- all the way to suggesting what the future might be like.

 

How's the future of design looking? Pretty good. Imagine a world where designers move page elements around, with code automatucally amending and keeping pace!

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Frank Perdue's obsession with quality | SmartBlogs

Frank Perdue's obsession with quality | SmartBlogs | This is Insane | Scoop.it
This post is an excerpt from the book "Tough Man, Tender Chicken: Business and Life Lessons from Frank Perdue" (December 2014, Significance Press) by Mitzi
Patrick Dsouza's insight:

What passionate people never wait for - permission!

Love Frank Perdue (it takes a tough man to make a tender chicken),; he would have made a great planner. His process was flawless - first, understand the problem; then form  point of view or hypothesis on it; then test its validity through research, following which a clear strategy or plan can be drawn up! Too many people make the mistake of initiating research without knowing 'why' they are doing so. For the answer to be clear, the question must be too!

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