this curious life
1.5K views | +0 today
Follow
 
Rescooped by Janet Devlin from Current Updates
onto this curious life
Scoop.it!

We Need Social Producers: Catalysts for Conversations, Info & ROI

We Need Social Producers: Catalysts for Conversations, Info & ROI | this curious life | Scoop.it

This piece came to me from my fellow curator Jan Gordon. She is an EXCELLENT curator and if you follow her curation it will help your business a lot.

What I really like about this piece is its basic question -- are you sharing your biz stories for messaging or for engagement? These are two very different activities and will generate different results for your business.

Read Jan's excellent review below, read Brian Solis' article, and start shifting your storytelling so you can achieve better business results!


This wonderful piece was written by Brian Solis and as always, he captured the essence of what's needed to move your content to the next level, where your audience becomes an active participant. This is where relationships and communities are built, brand advocates, word of mouth and commerce follows if this is done right.

 

Here's what caught my attention:

 

Social Producers are the new storytellers

 

**To thrive in social, mobile and new media in general, we need much more than content producers, we need a new breed of designers that grasp the elements of online sharing and have mastered the ART of social media

 

**They know how to  trigger desirable (and social) actions, reactions and transactions

 

**A new genre of social producers are taking aim at developing content strategies that are not only consumable, they're shareable, actionable and act as catalysts or sparks for relevant conversations.

 

**These social producers are in fact masters of their domains and understand the culture and the laws of information commerce within each

 

The difference between Social Producers and traditional content creators is they begin with social outcomes

 

**they understand the relationship between cause and effect and they bake-in conversation starters related to an integrated and business-focused strategy

 

**Social producers think about the overall experience and the effect where a social object is at the center of the dialogue and interaction they envision....within each network

 

**The overall story and outcome defines the nature of the social object.

 

Takeaway

 

**Beyond shareability, the social producers also think about resonance. Conversations on social networks move quickly.

 

**What was trending an hour ago gives way to  the next social object that captures everyone's attention until that too is replaced by the next shiny object and so on.

 

**Resonance is a technique that allows a social object to enjoy a greater lifespan and continue to swim upstream while other content strategies wash away in real-time.

 

**As you think about your content strategy for social networks, do so from the perspective of a social producer.

 

**While the social effect is certainly a goal, the social effect is also the result of social design.

 

**In the end, people are going to talk, so give them something to talk about!

 

Curated by Jan Gordon covering, "Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/Qvxa6J]


Via janlgordon, Karen Dietz, Dona Chakraborty
more...
janlgordon's comment, September 25, 2012 11:10 AM
Marty, I loved your insights and comments, right on the money - this is indeed one of those articles that ignites that spark in me and I can see in you as well - taking static content and moving it to the next level. Thank you for your kind words and wisdom as well.
Martin (Marty) Smith's comment, September 25, 2012 12:05 PM
Thanks Jan. I think your notes are more valuable than the article and this is NOT the first time that has been true :). Certainly the article by itself isn't as powerful as article + your note, so the very definition of the benefit of content curation - content becomes more valuable with each touch :). M
Josette Williams's comment, October 1, 2012 4:14 PM
Really happy you like this article Gust.
this curious life
Be who you are and say what you feel because those who mind don't matter and those who matter don't mind. - Dr. Seuss
Curated by Janet Devlin
Your new post is loading...
Your new post is loading...
Scooped by Janet Devlin
Scoop.it!

Brutal Medical Diagrams Reveal Horrors Of 19th-Century Surgery

Brutal Medical Diagrams Reveal Horrors Of 19th-Century Surgery | this curious life | Scoop.it
The next time you find yourself squirming at the thought of going to the dentist or having an injection, just remember how lucky you are to live in an age of anaesthetics, decent sanitation, and all-round high levels of medical expertise. This certainly has not always been the case – a fact revealed in all its gruesome glory by these gut-wrenching images of 19th-century medical procedures.
more...
No comment yet.
Scooped by Janet Devlin
Scoop.it!

Philip Nitschke announces conference on 'rational suicide' in Melbourne | Australia news | The Guardian

Philip Nitschke announces conference on 'rational suicide' in Melbourne | Australia news | The Guardian | this curious life | Scoop.it
more...
No comment yet.
Scooped by Janet Devlin
Scoop.it!

A Brief History Of Body Image In America

A Brief History Of Body Image In America | this curious life | Scoop.it
Victoria’s Secret models weren’t the pinnacle of sexy at the turn of the century; here’s how body image in the U.S. has changed over time.
more...
No comment yet.
Scooped by Janet Devlin
Scoop.it!

A New Way to Tackle Gun Deaths

A New Way to Tackle Gun Deaths | this curious life | Scoop.it
The passivity of politicians has simply enabled mass shootings. It’s time for a new approach to gun violence.
more...
No comment yet.
Scooped by Janet Devlin
Scoop.it!

Beyond Big Brother

Beyond Big Brother | this curious life | Scoop.it
When we think about the surveillance state we think of books like Nineteen Eighty Four. But the idea of being watched has moved on—today we are not just victims, but often active participants.
more...
No comment yet.
Scooped by Janet Devlin
Scoop.it!

Growing a penis at 12: the 'Guevedoce' boys of the Dominican Republic

Growing a penis at 12: the 'Guevedoce' boys of the Dominican Republic | this curious life | Scoop.it
Scientists and BBC presenter travelled to the Dominican Republic to meet the 'Guevedoce' males who do not grow a penis until puberty
more...
No comment yet.
Scooped by Janet Devlin
Scoop.it!

Fish chutney answers Bangladesh malnutrition problem

Fish chutney answers Bangladesh malnutrition problem | this curious life | Scoop.it
Small fish could be the simple solution to chronic malnutrition and stunting in Bangladeshi women and children.
more...
No comment yet.
Scooped by Janet Devlin
Scoop.it!

July was Earth's hottest month on record, NOAA says - BBC News

July was Earth's hottest month on record, NOAA says - BBC News | this curious life | Scoop.it
July was the hottest month on Earth since records began in 1880, according to US scientists.
more...
No comment yet.
Scooped by Janet Devlin
Scoop.it!

Researchers Who Provided Key Evidence For Gluten Sensitivity Have Thoroughly Shown That It Doesn't Exist

Researchers Who Provided Key Evidence For Gluten Sensitivity Have Thoroughly Shown That It Doesn't Exist | this curious life | Scoop.it
Go ahead and smell your bread and eat it too.
more...
No comment yet.
Scooped by Janet Devlin
Scoop.it!

Health of Australians suffering as government again fails to address climate change – Opinion – ABC Environment (Australian Broadcasting Corporation)

Health of Australians suffering as government again fails to address climate change – Opinion – ABC Environment (Australian Broadcasting Corporation) | this curious life | Scoop.it
The health cost of continuing to ignore climate change and burn fossil fuels are huge. The government is failing in its responsibility to care for its citizens.
more...
No comment yet.
Scooped by Janet Devlin
Scoop.it!

One chart that explains Alphabet, Google's new parent company

One chart that explains Alphabet, Google's new parent company | this curious life | Scoop.it
Google has announced a massive organisational...
more...
No comment yet.
Scooped by Janet Devlin
Scoop.it!

Blindsided: Michael Lynagh

Blindsided: Michael Lynagh | this curious life | Scoop.it
Rugby Union great Michael Lynagh had plenty of pressure to deal with in his playing years. In April 2012, however, Michael was really under pressure when a burst vertebral artery caused a stroke - as he puts it, 'blindsiding' him. Indeed, it almost killed him.
more...
No comment yet.
Scooped by Janet Devlin
Scoop.it!

Why We Hurt Each Other: Tolstoy’s Letters to Gandhi on Love, Violence, and the Truth of the Human Spirit

Why We Hurt Each Other: Tolstoy’s Letters to Gandhi on Love, Violence, and the Truth of the Human Spirit | this curious life | Scoop.it
"Love is the only way to rescue humanity from all ills."
more...
No comment yet.
Scooped by Janet Devlin
Scoop.it!

Anonymous Reveals Full List Of Alleged KKK Members

Anonymous Reveals Full List Of Alleged KKK Members | this curious life | Scoop.it
"The reality is that racism usually does NOT wear a hood but it does permeate our culture on every level."
more...
No comment yet.
Scooped by Janet Devlin
Scoop.it!

Welcome To The Cloud Hospital, Where Big Data Takes On Mysterious Medical Conditions

Welcome To The Cloud Hospital, Where Big Data Takes On Mysterious Medical Conditions | this curious life | Scoop.it
Medical researchers are pooling their data to find diagnoses and cures for patients with extremely rare and sometimes undiscovered diseases.
more...
No comment yet.
Scooped by Janet Devlin
Scoop.it!

Scientists find sugar, alcohol on Comet Lovejoy

Scientists find sugar, alcohol on Comet Lovejoy | this curious life | Scoop.it
Scientists have identified two complex organic molecules on a comet for the first time.
more...
No comment yet.
Scooped by Janet Devlin
Scoop.it!

How algorithms shape our world

How algorithms shape our world | this curious life | Scoop.it
We live in a world run by algorithms, computer programs that make decisions or solve problems for us. In this riveting, funny talk, Kevin Slavin shows how modern algorithms determine stock prices, espionage tactics, even the movies you watch. But, he asks: If we depend on complex algorithms to manage our daily decisions -- when do we start to lose control?
more...
No comment yet.
Scooped by Janet Devlin
Scoop.it!

Scientists Build Virtual Human Using 5,000 Slices Of A Dead Woman [PHOTOS]

Scientists Build Virtual Human Using 5,000 Slices Of A Dead Woman [PHOTOS] | this curious life | Scoop.it
Scientists part of the “Visible Human Project” build a virtual human after cutting 5,000 slices of a woman cadaver.
more...
No comment yet.
Scooped by Janet Devlin
Scoop.it!

Rest ink peace: Nonprofit preserves deceased members' tattoos - Fox News

Rest ink peace: Nonprofit preserves deceased members' tattoos - Fox News | this curious life | Scoop.it
Talk to anyone who’s gotten a tattoo, and chances are they’ll say their ink is a meaningful work of art.
more...
No comment yet.
Scooped by Janet Devlin
Scoop.it!

Clothes optional in remote WA oasis

Clothes optional in remote WA oasis | this curious life | Scoop.it
A man who lives in one of the most remote places in Australia, only accessible by boat or helicopter, considers the future of his iconic homestead.
more...
No comment yet.
Scooped by Janet Devlin
Scoop.it!

Inquiry recommends shake-up of care system

A Senate inquiry has recommended a shake-up of the out-of-home care system amid fears for the safety of children.
more...
No comment yet.
Scooped by Janet Devlin
Scoop.it!

Western guts have lower bacterial diversity

Western guts have lower bacterial diversity | this curious life | Scoop.it
Our western lifestyle, hygiene and diet may reduce the diversity of important gut bacteria.
more...
No comment yet.
Scooped by Janet Devlin
Scoop.it!

Why Mark Zuckerberg wants everyone to read this book about religion

Why Mark Zuckerberg wants everyone to read this book about religion | this curious life | Scoop.it
Facebook CEO Mark Zuckerberg's 2015 New Year's...
more...
No comment yet.
Scooped by Janet Devlin
Scoop.it!

IBM's Watson could learn how to identify cancer and heart disease from X-rays and MRI scans

IBM's Watson could learn how to identify cancer and heart disease from X-rays and MRI scans | this curious life | Scoop.it
IBM's Watson, the artificially intelligent...
more...
No comment yet.