Click above to view full image! Any book lover can tell you: diving into a great novel is an immersive experience that can make your brain come alive with imagery and emotions and even turn on your senses.
A recent article in The Economist quotes Bill Gates as saying at least a dozen job types will be taken over by robots and automation in the next two decades, and these jobs cover both high-paying and low-skilled workers. Some of the positions he mentioned were commercial pilots, legal work, technical writing, telemarketers, accountants, retail workers, and real estate sales agents.
Indeed, as I’ve predicted before, by 2030 over 2 billion jobs will disappear. Again, this is not a doom and gloom prediction, rather a wakeup call for the world.
"When you’re standing in front of a classroom of students who’re not quite sure they even want to be in your class, much less pay attention to what’s being said, things like neuroscience, research studies, and teaching the way the brain learns are an abstraction.
Yet, brain-targeted teaching can engage and excite students because it taps into factors that stimulate the brain, grab the attention, and set the stage for learning."
strong>Referencing Beth Dichter's insight:What if we were able to design our curriculum to support the way the brain learns? Would our students be more engaged in class? Learn about this new model, Teach the Way the Brain Learns, in this post. There is a short discussion about some of the concepts as well as six brain targets, each of which includes a brief neuroscience explanation as well as a "translation" so that you will understand how to implement each target in your classroom. What are some of the targets? Brain Target 1: Establish the emotional climate for learning What does this mean? "Stress impedes learning." Make connections with students and then begin the lesson. Brain Target 2: Creating the Physical Learning Environment What does this mean? The physical space impacts our students. Changing the space may help them learn. What changes could you make in your classroom? Four additional brain targets are provided. You may also want to check out the website Brain Targeted Teaching (http://www.braintargetedteaching.org/) where you will find additional information as well as sample units that utilize this method (and a template to create your own lessons).
To make your Content Marketing work stand out you need to combine visual elements through storytelling. Read to learn more on data visualization.
Helen Teague's insight:
I like Ally Greer's insight:
It's true that the human brain favors visual content because it's easier to process and understand. According to this post, readers will only actually read 28% of the words on a page. Why create so much if it might not even be read?
Keeping this in mind for content marketing can lead to some great visual storytelling - this piece explains some of the steps to building the perfect story to keep the brains of your audience engaged for an optimal amount of time.
The famed protein chain reaction that made mad cow disease a terror may be involved in helping to ensure that our recollections don't fade.
Prions are proteins with two unusual properties: First, they can switch between two possible shapes, one that is stable on its own and an alternate conformation that can form chains. Second, the chain-forming version has to be able to trigger others to change shape and join the chain. Say that in the normal version the protein is folded so that one portion of the protein structure—call it "tab A"—fits into its own "slot B." In the alternate form, though, tab A is available to fit into its neighbor's slot B. That means the neighbor can do the same thing to the next protein to come along, forming a chain or clump that can grow indefinitely.
For a brain cell, keeping a memory around is a lot of work. A variety of proteins need to be continually manufactured at the synapse, the small gap that interfaces one cell to another. But whereas a cell may have a multitude of synapses, the protein synthesis that grows and maintains the connection only occurs at specific ones that have been activated. Work in the sea slug Aplysia (a favorite of neuroscientists because of its large cells) showed that a protein called CPEB, for cytoplasmic polyadenylation element binding, is necessary to keep a synapse activated. CPEB acts as a prion.
Once the prion's chain reaction gets started it's self-perpetuating, and thus the synapse can be maintained after the initial trigger is gone—perhaps for a lifetime. But that still doesn't explain how the first prion is triggered or why it only happens in certain synapses and not others.
An answer comes from Si's work on fruit flies, published February 11 in PLoS Biology. Sex—and, in particular, male courtship behavior—is an ideal realm in which to test memory: If a female is unreceptive, the male will remember this and stop trying to court her. Earlier, Si’s team showed that if the fly's version of CPEB, called Orb2, is mutated so that it cannot act as a prion, the insect briefly remembers that the female is unreceptive but that memory fades over the course of a few days.
Now, Si's team has figured out how the cell turns on the machinery responsible for the persistence of memory—and how the memory can be stabilized at just the right time and in the right place.
Before the memory is formed a fly's neuron is full of a version of the prion called Orb2B. Although this version can switch shapes to form prions' characteristic clumps, it can't get started without the related protein Orb2A. In this week's paper Si and colleagues untangled the multipartnered dance that controls Orb2A's role. First, a protein called TOB binds to Orb2A, allowing it to persist intact in the cell. (Normally, it would be broken down within a few hours.) Once stabilized it needs to have a phosphate tag attached, and this is done by another protein called Lim kinase.
Crucially, Lim kinase is only activated when the cell receives an electrical impulse—and only targeted at that synapse, not any other synaptic connections the cell might also be making. That means that the prion chain reaction is turned on in the specific time and place it's needed. This, researchers say, means the cell has a mechanism to stabilize some synapses but not others—potentially explaining why some of our memories fade, whereas others last a lifetime.
Although work so far on these proteins has been in yeast, sea slugs, flies and mice, the human CPEB may operate in the same way to preserve memories. The next steps, both researchers agree, are to develop better techniques to see where in the brain prions are activated, and to dig into more questions about how the prion process is regulated. One burning question: When we forget, does that mean that the prion's chain reaction has been halted?
You’ll never know how significant the effect of expressing gratitude is until you really do so.
“Gratitude is a kind of meta-strategy for achieving happiness. It is wonder; it is appreciation; it is looking on the bright side of a setback; it is fathoming abundance; it is thanking someone in your life; it is thanking God; it is ‘counting blessings.’ It is savoring; it is not taking things for granted; it is coping; it is present-oriented.” - Sonja Lyubomirsky, author of The How of Happiness
Empathy In Action: How a Concept is Making Real Change In the World
What this story teaches us is this:
Empathy can change the world.
Doug Dietz decided that just doing his job wasn't enough, so he made some huge waves affecting the lives of many families. Seeing one child's pain and feeling that it was unacceptable, he committed his own time, energy, money and resources to finding a solution that would make the stress and fear go away for countless sick children.
Having spent years of his life devoted to streamlining and perfecting the MRI machine, it wasn't until he took a human-centered approach to design and innovation, letting compassion and empathy for others be his guide, that he began to truly push the limits of his work and find avenues of progress he couldn't have imagined before.
When you are willing to listen there's an untold amount of knowledge, experience and perspective just waiting to be shared. From the person who serves you coffee in the morning to the colleague at work for whom we have neither patience nor time, to the three-year old just starting to figure out how to express their thoughts.
Chances are, you’re slumped over in your chair right now, or craning your head down to read your phone. Besides the obvious neck and shoulder pain, the second most common complaint from desk jobs are that of lower back/butt pain.