Digital and performance marketing, search and social marketing.
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Digital and performance marketing, search and social marketing.
Ideas, inspirations and passion on digital marketing
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Role of Social Media in Your SEO

Role of Social Media in Your SEO | Digital and performance marketing, search and social marketing. | Scoop.it
These days, company marketers receive the job of improving the business's performance along with few assets while advertising budgets tend to be shifted through traditional tactics towards the digital types, ...
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BannerBuzz.com - SEO and Backlink Audit of a Penguin 2.1 Victim

BannerBuzz.com - SEO and Backlink Audit of a Penguin 2.1 Victim | Digital and performance marketing, search and social marketing. | Scoop.it
This is our 2nd Penguin 2.1 case study. We've learned a lot about the Google Penguin algorithm. We have new tricks on how to attack lazy Googlebots.
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Guaranteed SEO Results Don’t Exist

Guaranteed SEO Results Don’t Exist | Digital and performance marketing, search and social marketing. | Scoop.it
When a website owner first gets started with SEO they are excited at the prospect of getting their site ranked highly in the search engines.  A common question that SEO client prospects often ask is, “So when can I get to number 1 in Google?
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Tablet paid search spend eclipsed smartphones in Q4: report - Mobile Marketer - Research

Tablet paid search spend eclipsed smartphones in Q4: report - Mobile Marketer - Research | Digital and performance marketing, search and social marketing. | Scoop.it
The continued adoption of tablets coupled with strong performance for paid search efforts on these devices is driving an increase in tablet search budgets, creating a fast-growing, multi-billion dollar market, according to a new report from Marin...
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YouTube, Google blocca in Italia il lancio dei canali ‘originali’

YouTube, Google blocca in Italia il lancio dei canali ‘originali’ | Digital and performance marketing, search and social marketing. | Scoop.it
Media - La notizia che Google starebbe valutando di mettere a pagamento alcuni video su YouTube avvinandosi sempre più al modello televisivo, apparsa sul sito americano AdAge e ripresa dai principali quotidiani del mondo, ha fatto il giro del mondo...
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Infographic: Why Content for SEO

Infographic: Why Content for SEO | Digital and performance marketing, search and social marketing. | Scoop.it
Content marketing and SEO go hand in hand. When creating content for SEO, you should be focusing on the quality of the content over the quantity. Keeping that in mind, the infographic below from Brafton, explores how ...

Via Anthony Burke
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Angela Watkins's curator insight, February 17, 2013 7:30 PM

I would believe that quality rules over quantity.  

Anthony Hall's curator insight, February 19, 2013 7:34 PM

With all of the buzz going on about Social Media, I am finding that people are shying away from SEO and Search Engine Marketing.  However, the truth is that it is still very viable and should not be discarded from your marketing bag of tricks.

As a matter of fact, SEO and Social Media blend very nicely together as one feeds into the other.  

Now, you don't have to be a super SEO guru to get the benefits from it.  Learning how to identify high traffic keywords in your niche that you can optimize your content with is easier than you might think.  

Then, by following some simple guidelines for how to structure and optimize your content, you will find that the bulk of the work is practically en-grained in the process of creating the content in the first place; once you get the hang of it.

 

Then, simply by sharing your content across your social networks, you can build a web of related information which will, by the nature of the internet, boost your website rankings which will cause a website to gain even more traffic.

 

There are plenty of places online you can learn the simple side of SEO for free.  Be sure you make some time to either learn it yourself or invest some money in having someone handle it for you.

Luke Hancock - H&H Social Design's curator insight, April 17, 2013 4:43 PM

Glad Adrian emphasized quality of content over quantity. Great infographic. 

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7 Common SEO Myths to Throw Out the Window Immediately

7 Common SEO Myths to Throw Out the Window Immediately | Digital and performance marketing, search and social marketing. | Scoop.it
Check out these common SEO myths you should stop believing in as soon as possible.
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LinkedIn SEO: How to Increase the Visibility of Your Business Profile

LinkedIn SEO: How to Increase the Visibility of Your Business Profile | Digital and performance marketing, search and social marketing. | Scoop.it
Follow these tips for optimizing your profile on the popular professional networking site.
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Rapid development in big data analytics has led to increased investment

Rapid development in big data analytics has led to increased investment | Digital and performance marketing, search and social marketing. | Scoop.it
Big data has been around for decades but has only taken on the form of a buzzword in the last few years. So why are people taking an increased interest in it? One word: money.
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Daina Middleton is a Disruptive Expert!

Global CEO Daina Middleton was just named one of the Top 75 Disruptive Experts by Bill Jensen, author of Disrupt! Think Epic!
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Relevancy also applies to search engine optimization

Relevancy also applies to search engine optimization | Digital and performance marketing, search and social marketing. | Scoop.it
The other night, I attended a Twitter chat whose topic was "Developing a Successful SEO Strategy to Improve Your Search Rankings." It definitely was an interesting discussion and I learnt valuable ...

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, February 13, 2013 1:50 PM

If there is one thing we should always remember is this: Like social media, SEO is not about quantity. 

 

There was a time when content farms reigned supreme, but Google has made it incredibly difficult for cheaters to game the system.

 

Now, you need to be relevant and focus on value.

 

I welcome your thoughts on my article. 

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The Big Problem With Facebook's Graph Search: Privacy Constraints

The Big Problem With Facebook's Graph Search: Privacy Constraints | Digital and performance marketing, search and social marketing. | Scoop.it
If the future of search is likely to be social, the future of social is likely to involve more search.
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Tecniche SEO. Guida gratis al posizionamento dei siti

Tecniche SEO. Guida gratis al posizionamento dei siti | Digital and performance marketing, search and social marketing. | Scoop.it
Blog sulle tecniche SEO e SEM, search engine optimization e search engine marketing. Raccolta di informazioni nel web sulle tecniche di posizionamento nei principali motori di ricerca come google, yahoo, bing.
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This Chart Illustrates Google's Insane Growth Over the Past Few Years

This Chart Illustrates Google's Insane Growth Over the Past Few Years | Digital and performance marketing, search and social marketing. | Scoop.it
Despite some lingering concerns about its transition to mobile, Google had a terrific fourth quarter. As the company reported yesterday, its full-year revenues for the first tim...
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Why CEOs Should Plan To Go Social In 2013 | Business 2 Community

Why CEOs Should Plan To Go Social In 2013 | Business 2 Community | Digital and performance marketing, search and social marketing. | Scoop.it
Last year, the Edelman Trust Survey showed that only 38% of people/consumers around the globe trust CEOs. But yet when it comes to dealing with and responding

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William Newman's curator insight, January 18, 2013 4:26 PM

Social Business as a Vehicle to Build CEO and Brand Trust

broadcast2world's comment, January 21, 2013 12:43 AM
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hatem deif's curator insight, January 26, 2013 3:33 AM

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But first, I want you to close your eyes (not really) and Imagine...Waking up every morning knowing that you are part of a business that:
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