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IBM researcher can decipher your personality from looking at 200 of your tweets

IBM researcher can decipher your personality from looking at 200 of your tweets | Think Oranges. | Scoop.it
Michelle Zhou's social analytics tool can figure out your deep personality profile based your public comments.

Via Alex Butler
Professor Brey's insight:

Give me 200 tweets and, apparently, I can foretell your personality.  I Love Data!!!!

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Wendy Flanagan's curator insight, October 16, 2013 4:47 AM

Do you need to find out the personality of your marketing or PR team - will it be a good way to see the brand?

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Selecting social media listening tools - Smart Insights Digital Marketing Advice

Selecting social media listening tools - Smart Insights Digital Marketing Advice | Think Oranges. | Scoop.it
Ideya's new report shows the why, what and how of selecting social listening toolsInvestment in social media monitoring (SMM) requires careful consideratio. Marketing topic(s):Social media listening. Advice by Guest Expert.
Professor Brey's insight:

Social Media listening tools - selecting the solution that is right for your needs and applications.

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50 Marketing Metrics That Matter: Do You Measure Up? | BrightTALK

50 Marketing Metrics That Matter: Do You Measure Up? | BrightTALK | Think Oranges. | Scoop.it
Modern Marketers are faced with making sense of the ever-increasing amount of data they have access to. What should they be tracking? What are their peers measuring?
Professor Brey's insight:

Marketing metrics that matter...a webinar discussion.  

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The 5 Essential Functions of Business Intelligence

The 5 Essential Functions of Business Intelligence | Think Oranges. | Scoop.it
Business intelligence (BI) is a field whose role and methodology were first defined in 1958 by Hans Peter Luhn, an IBM researcher, as “the ability to apprehend the interrelationships of presented f...
Professor Brey's insight:

Functions of Business Intelligence - A clear position on the role

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Personas that Matter the Most in Business Analytics | SmartData Collective

Personas that Matter the Most in Business Analytics | SmartData Collective | Think Oranges. | Scoop.it
The next generation of business intelligence and business analytics will in part address the need to more easily consume information through smartphones and tablets but will not overcome one of the biggest barriers to big data analytics: the skills...
Professor Brey's insight:

The personalities of business analytics - usability & functionality.

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Top Six Components of a Creative Climate | Innovation Management

Top Six Components of a Creative Climate | Innovation Management | Think Oranges. | Scoop.it
Are you thinking about ways to transform your workplace into an environment more conducive to innovation?
Professor Brey's insight:

Innovation management and the components of a creative climate

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How Did The Cloud Transform The World Of Change Management? | CloudTweaks

How Did The Cloud Transform The World Of Change Management? | CloudTweaks | Think Oranges. | Scoop.it
Professor Brey's insight:

Change management and the influence of the cloud - Organization, Business Operations, Procurement, Technology and Development

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IBM researcher can decipher your personality from looking at 200 of your tweets

IBM researcher can decipher your personality from looking at 200 of your tweets | Think Oranges. | Scoop.it
Michelle Zhou's social analytics tool can figure out your deep personality profile based your public comments.

Via Alex Butler
Professor Brey's insight:

Give me 200 tweets and, apparently, I can foretell your personality.  I Love Data!!!!

more...
Wendy Flanagan's curator insight, October 16, 2013 4:47 AM

Do you need to find out the personality of your marketing or PR team - will it be a good way to see the brand?

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The Campaign Flowchart: How to Create a Granular Marketing Dashboard

The Campaign Flowchart: How to Create a Granular Marketing Dashboard | Think Oranges. | Scoop.it
Flowcharts create a systematic means to visualize and make sense of marketing data. Better associate metrics with campaign activities to measure true impact.
Professor Brey's insight:

Aligning metrics with visual processes - common sense for many, a break through for others. 

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Hedge fund use of government data for business intelligence shows where the value is

Hedge fund use of government data for business intelligence shows where the value is | Think Oranges. | Scoop.it
This week, I read and shared a notable Wall Street Journal article on the value of government data in that bears highlighting: hedge funds are paying for market intelligence using open government l...
Professor Brey's insight:

Hidden Data is all around us to help make decisions - even the government helps if you know where to look. 

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10 Predictions About the Future of Ecommerce

10 Predictions About the Future of Ecommerce | Think Oranges. | Scoop.it
Personalized shopping is changing the way we find, buy and recommend products to our friends already.
But from a business point of view, what's going to capture shoppers' attention next?
Professor Brey's insight:

A very youthful projection on the future of e-commerce...and by youthful, where are all the seasoned veterans and their predictions?  

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Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges | Think Oranges. | Scoop.it
From your overall strategy to fantastic content marketing to conquering social media to best measurement incentives, learn how to truly rock digital.
Professor Brey's insight:

Some interesting perspectives on digital marketing but #3 is the gem here - strategy driven by data silos leads to failure.  

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Most Americans Don’t Feel Like Marketers Understand Them

Most Americans Don’t Feel Like Marketers Understand Them | Think Oranges. | Scoop.it
Just 11% of Americans approve of the way people like them are portrayed in marketing and advertising, although that figure rises to 29% when including survey results from
Professor Brey's insight:

You just don't understanding me - what marketer's are missing without personalization of content. 

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Meet The New Consumer?

Meet The New Consumer? | Think Oranges. | Scoop.it
Here’s the problem I have with the New Consumer concept – I’m not sure it’s relevant for most of the purchase decisions we make.
Professor Brey's insight:

The New Consumer?  A very interesting post of what consumer strategy should consider. 

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Innovation Excellence | Best Practices for Innovation from Microsoft

Innovation Excellence | Best Practices for Innovation from Microsoft | Think Oranges. | Scoop.it
Every company serious about innovation should anchor their pursuit in a vision, strategy and goals for innovation. These core innovation components should address not just enabling technology but processes and culture too.
Professor Brey's insight:

An Innovation Management Framework 

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The Content Marketing Ecosystem SkyScape™ | Skyword

The Content Marketing Ecosystem SkyScape™ | Skyword | Think Oranges. | Scoop.it
Skyword introduces the Content Marketing Ecosystem SkyScape™ - a roadmap for marketers looking guidance in the content marketing space.
Professor Brey's insight:

Guide to the content marketing ecosystem - for those who realize that content is more than just content

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The Advent of Social Media Has Brought Reputation to the Forefront of Strategic Risk Concerns

The Advent of Social Media Has Brought Reputation to the Forefront of Strategic Risk Concerns | Think Oranges. | Scoop.it
Asked which of a list of risk areas have the most impact on their business strategies, 40% of global respondents to a Deloitte survey cited reputation, making it their
Professor Brey's insight:

Risk management and social media.  The new reality of reputation in a social era. 

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Divergent Thinking | Creative Gibberish

Divergent Thinking | Creative Gibberish | Think Oranges. | Scoop.it
Divergent thinking is a technique used on many creative activities. A technique anyone can develop. Do you wanna know how it works?
Professor Brey's insight:

Driving creativity through divergent thought - a different perspective on the art

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Customer Experience Feedback: Flop or Fluency? Part One #custserv - Kate Nasser

Customer Experience Feedback: Flop or Fluency? Part One #custserv - Kate Nasser | Think Oranges. | Scoop.it
Leaders & business owners, is everyone in your organization welcoming & collecting customer experience feedback -- where it naturally occurs? Rethink it!
Professor Brey's insight:

Information fluency - an interesting take on the world of customer experiences. 

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Chart/table from: C-Suite Execs Rank The Most Disruptive External Forces Shaping Their Enterprises

Chart/table from: C-Suite Execs Rank The Most Disruptive External Forces Shaping Their Enterprises | Think Oranges. | Scoop.it
Professor Brey's insight:

The most disruptive forces in business - its not technology, but then again, that depends on who talk with!

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Are CIOs Destined to Work for the CMO?

Are CIOs Destined to Work for the CMO? | Think Oranges. | Scoop.it
As marketing departments become more reliant on technology, a strong relationship with the CMO will be necessary for the survival of CIOs. In fact, don't be surprised to see CIOs playing a supporting role in the enterprise.
Professor Brey's insight:

The CIO will soon work for the CMO - makes complete sense to me!

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Business Intelligence and Your Organization | Social Media Today

Business Intelligence and Your Organization | Social Media Today | Think Oranges. | Scoop.it
Business intelligence is a relatively new field of inquiry that is interested in how we gather, analyze, interpret, and share information in a business setting.
Professor Brey's insight:

Business Intelligence - a needed part of your organization (if it isn't already)

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Improving Customer Experience Leads Big Data Priorities

Improving Customer Experience Leads Big Data Priorities | Think Oranges. | Scoop.it
The quantity of data that US companies are trying to process is only growing, and creating actionable insights from all that data remains a leading challenge.
Professor Brey's insight:

Data = Customer Experiences...At least that is what professionals are hoping for and I couldn't agree more!

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Story-driven Data Analysis

Story-driven Data Analysis | Think Oranges. | Scoop.it
To make sense of your data, you need stories.
Professor Brey's insight:

An interesting take on applying data analysis for industry...taking a cue from academia. 

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The hidden data your photos are giving away – James Cook – The Kernel

The hidden data your photos are giving away  –  James Cook – The Kernel | Think Oranges. | Scoop.it
Most people are unaware that Exif data exists on every photograph they take, and that this data could potentially reveal their location if the image is posted to the internet.
Professor Brey's insight:

Hidden data is the key to consumer engagement...or catching an international fugitive!

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CMOs Using Marketing Analytics Sparingly; Most Forgo Formal Evaluation of Quality

CMOs Using Marketing Analytics Sparingly; Most Forgo Formal Evaluation of Quality | Think Oranges. | Scoop.it
Worsening trends for marketing analytics in the US, according to the latest CMO Survey [pdf] from Duke University's Fuqua School of Business. The percentage of projects
Professor Brey's insight:

Can this be true?  Less than 1/3 of projects are measured through analytics?

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