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IBM researcher can decipher your personality from looking at 200 of your tweets

IBM researcher can decipher your personality from looking at 200 of your tweets | Think Oranges. | Scoop.it
Michelle Zhou's social analytics tool can figure out your deep personality profile based your public comments.

Via Alex Butler
Professor Brey's insight:

Give me 200 tweets and, apparently, I can foretell your personality.  I Love Data!!!!

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Wendy Flanagan's curator insight, October 16, 2013 7:47 AM

Do you need to find out the personality of your marketing or PR team - will it be a good way to see the brand?

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Rescooped by Professor Brey from The Marketing Technology Alert
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New research: Companies plan to massively increase spend on marketing analytics - VentureBeat

New research: Companies plan to massively increase spend on marketing analytics - VentureBeat | Think Oranges. | Scoop.it
A new research report on marketing analytics shows that brands plan to increase their spending on the category by a whopping 73 percent over the next three years. For big market cap B2C companies, it’s closer to a 100 percent increase.

The category not only shows massive growth, but also a lot of funding — more than a billion dollars of VC money has been invested in data analytics companies so far this year.

Overall, user data, investment data, and adoption data all indicate that analytics is one of the hottest marketing technology categories right now.

 

MarTech is the New Black. Get fashionable. 


Via marketingIO
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marketingIO's curator insight, August 23, 10:50 AM

Hallelujah...

Rescooped by Professor Brey from Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media
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Using Twitter Analytics To Decode Your Target Audience

Using Twitter Analytics To Decode Your Target Audience | Think Oranges. | Scoop.it
“ We list ways in which you can use Twitter Analytics to decode your target audience for better campaigns, and better results, whether organic or paid.”
Via Paolo Margari
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Rescooped by Professor Brey from Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media
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Rethinking Referral Marketing: Develop a Strategy

Rethinking Referral Marketing: Develop a Strategy | Think Oranges. | Scoop.it
“ You’ve assessed your current referral strategy. You’ve researched your target audience. Now it’s time to build out your referral marketing strategy. Sound daunting? It doesn’t have to be, as…”
Via Stefano Principato, massimo facchinetti, Paolo Margari
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Marco Favero's curator insight, July 9, 5:36 AM

aggiungi la tua intuizione ...

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Do you really understand how your business customers buy? | McKinsey & Company

Do you really understand how your business customers buy? | McKinsey & Company | Think Oranges. | Scoop.it

B2B purchasing decisions increasingly trace complex journeys, challenging the long-standing practices of many sales organizations.


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Karl Wabst's curator insight, March 13, 2:54 PM

B2B customers are moving outside the traditional purchasing funnel. They are changing how they research and buy your products. If your marketing hasn’t changed in response, it should.

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Innovation Excellence | Best Practices for Innovation from Microsoft

Innovation Excellence | Best Practices for Innovation from Microsoft | Think Oranges. | Scoop.it
Every company serious about innovation should anchor their pursuit in a vision, strategy and goals for innovation. These core innovation components should address not just enabling technology but processes and culture too.
Professor Brey's insight:

An Innovation Management Framework 

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The Content Marketing Ecosystem SkyScape™ | Skyword

The Content Marketing Ecosystem SkyScape™ | Skyword | Think Oranges. | Scoop.it
Skyword introduces the Content Marketing Ecosystem SkyScape™ - a roadmap for marketers looking guidance in the content marketing space.
Professor Brey's insight:

Guide to the content marketing ecosystem - for those who realize that content is more than just content

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The Advent of Social Media Has Brought Reputation to the Forefront of Strategic Risk Concerns

The Advent of Social Media Has Brought Reputation to the Forefront of Strategic Risk Concerns | Think Oranges. | Scoop.it
Asked which of a list of risk areas have the most impact on their business strategies, 40% of global respondents to a Deloitte survey cited reputation, making it their
Professor Brey's insight:

Risk management and social media.  The new reality of reputation in a social era. 

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Divergent Thinking | Creative Gibberish

Divergent Thinking | Creative Gibberish | Think Oranges. | Scoop.it
Divergent thinking is a technique used on many creative activities. A technique anyone can develop. Do you wanna know how it works?
Professor Brey's insight:

Driving creativity through divergent thought - a different perspective on the art

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Customer Experience Feedback: Flop or Fluency? Part One #custserv - Kate Nasser

Customer Experience Feedback: Flop or Fluency? Part One #custserv - Kate Nasser | Think Oranges. | Scoop.it
Leaders & business owners, is everyone in your organization welcoming & collecting customer experience feedback -- where it naturally occurs? Rethink it!
Professor Brey's insight:

Information fluency - an interesting take on the world of customer experiences. 

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Chart/table from: C-Suite Execs Rank The Most Disruptive External Forces Shaping Their Enterprises

Chart/table from: C-Suite Execs Rank The Most Disruptive External Forces Shaping Their Enterprises | Think Oranges. | Scoop.it
Professor Brey's insight:

The most disruptive forces in business - its not technology, but then again, that depends on who talk with!

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Are CIOs Destined to Work for the CMO?

Are CIOs Destined to Work for the CMO? | Think Oranges. | Scoop.it
As marketing departments become more reliant on technology, a strong relationship with the CMO will be necessary for the survival of CIOs. In fact, don't be surprised to see CIOs playing a supporting role in the enterprise.
Professor Brey's insight:

The CIO will soon work for the CMO - makes complete sense to me!

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Business Intelligence and Your Organization | Social Media Today

Business Intelligence and Your Organization | Social Media Today | Think Oranges. | Scoop.it
Business intelligence is a relatively new field of inquiry that is interested in how we gather, analyze, interpret, and share information in a business setting.
Professor Brey's insight:

Business Intelligence - a needed part of your organization (if it isn't already)

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Improving Customer Experience Leads Big Data Priorities

Improving Customer Experience Leads Big Data Priorities | Think Oranges. | Scoop.it
The quantity of data that US companies are trying to process is only growing, and creating actionable insights from all that data remains a leading challenge.
Professor Brey's insight:

Data = Customer Experiences...At least that is what professionals are hoping for and I couldn't agree more!

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British 'adventurer' climbs down crane in stomach-rolling footage

British 'adventurer' climbs down crane in stomach-rolling footage | Think Oranges. | Scoop.it
If you happen to be afraid of either heights or very large cranes, we'd probably recommend you turn away now.
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Rescooped by Professor Brey from Digital Marketing Toolkit. Latest news & tips about Web Analytics, SEM, SEO & Social Media
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Rethinking Referral Marketing: Develop a Strategy

Rethinking Referral Marketing: Develop a Strategy | Think Oranges. | Scoop.it
“ You’ve assessed your current referral strategy. You’ve researched your target audience. Now it’s time to build out your referral marketing strategy. Sound daunting? It doesn’t have to be, as…”
Via Stefano Principato, massimo facchinetti, Paolo Margari
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Marco Favero's curator insight, July 9, 5:36 AM

aggiungi la tua intuizione ...

Rescooped by Professor Brey from Marketing intelligence and social media
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Can Social Data Be Predictive?

Can Social Data Be Predictive? | Think Oranges. | Scoop.it

What makes the idea of predictiveness in social analytics so alluring in theory and so hard to pull off in practice is that social data—whether it’s based on natural language or images—is a form of human expression. And we human beings are complicated. For that reason, social data is quite different from what we have come to expect in the world of business intelligence. In business intelligence, we learn about what is happening based on a set of structured signals—in the supply chain, product development cycle, sales process or elsewhere. It’s not a perfect system—the world is full of variables—but the fact that the we have access to structured data, defined business cases and algorithms that we have tuned over time lends it authority. Which leads me to point #1:


Via Bonnie Hohhof
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Selecting social media listening tools - Smart Insights Digital Marketing Advice

Selecting social media listening tools - Smart Insights Digital Marketing Advice | Think Oranges. | Scoop.it
Ideya's new report shows the why, what and how of selecting social listening toolsInvestment in social media monitoring (SMM) requires careful consideratio. Marketing topic(s):Social media listening. Advice by Guest Expert.
Professor Brey's insight:

Social Media listening tools - selecting the solution that is right for your needs and applications.

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50 Marketing Metrics That Matter: Do You Measure Up? | BrightTALK

50 Marketing Metrics That Matter: Do You Measure Up? | BrightTALK | Think Oranges. | Scoop.it
Modern Marketers are faced with making sense of the ever-increasing amount of data they have access to. What should they be tracking? What are their peers measuring?
Professor Brey's insight:

Marketing metrics that matter...a webinar discussion.  

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The 5 Essential Functions of Business Intelligence

The 5 Essential Functions of Business Intelligence | Think Oranges. | Scoop.it
Business intelligence (BI) is a field whose role and methodology were first defined in 1958 by Hans Peter Luhn, an IBM researcher, as “the ability to apprehend the interrelationships of presented f...
Professor Brey's insight:

Functions of Business Intelligence - A clear position on the role

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Personas that Matter the Most in Business Analytics | SmartData Collective

Personas that Matter the Most in Business Analytics | SmartData Collective | Think Oranges. | Scoop.it
The next generation of business intelligence and business analytics will in part address the need to more easily consume information through smartphones and tablets but will not overcome one of the biggest barriers to big data analytics: the skills...
Professor Brey's insight:

The personalities of business analytics - usability & functionality.

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Top Six Components of a Creative Climate | Innovation Management

Top Six Components of a Creative Climate | Innovation Management | Think Oranges. | Scoop.it
Are you thinking about ways to transform your workplace into an environment more conducive to innovation?
Professor Brey's insight:

Innovation management and the components of a creative climate

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How Did The Cloud Transform The World Of Change Management? | CloudTweaks

How Did The Cloud Transform The World Of Change Management? | CloudTweaks | Think Oranges. | Scoop.it
Professor Brey's insight:

Change management and the influence of the cloud - Organization, Business Operations, Procurement, Technology and Development

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Rescooped by Professor Brey from Digital Marketing & Communications
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IBM researcher can decipher your personality from looking at 200 of your tweets

IBM researcher can decipher your personality from looking at 200 of your tweets | Think Oranges. | Scoop.it
Michelle Zhou's social analytics tool can figure out your deep personality profile based your public comments.

Via Alex Butler
Professor Brey's insight:

Give me 200 tweets and, apparently, I can foretell your personality.  I Love Data!!!!

more...
Wendy Flanagan's curator insight, October 16, 2013 7:47 AM

Do you need to find out the personality of your marketing or PR team - will it be a good way to see the brand?

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The Campaign Flowchart: How to Create a Granular Marketing Dashboard

The Campaign Flowchart: How to Create a Granular Marketing Dashboard | Think Oranges. | Scoop.it
Flowcharts create a systematic means to visualize and make sense of marketing data. Better associate metrics with campaign activities to measure true impact.
Professor Brey's insight:

Aligning metrics with visual processes - common sense for many, a break through for others. 

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Hedge fund use of government data for business intelligence shows where the value is

Hedge fund use of government data for business intelligence shows where the value is | Think Oranges. | Scoop.it
This week, I read and shared a notable Wall Street Journal article on the value of government data in that bears highlighting: hedge funds are paying for market intelligence using open government l...
Professor Brey's insight:

Hidden Data is all around us to help make decisions - even the government helps if you know where to look. 

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