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A Good School: The world doesn’t care what you know. It cares what you can do with what you know.

A Good School: The world doesn’t care what you know. It cares what you can do with what you know. | Things that have grabbed my eye | Scoop.it

“There’s no competitive advantage today in knowing more than the person next to you. The world doesn’t care what you know. What the world cares about is what you can do with what you know.”

 

- Tony Wagner


Via Gust MEES
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Very true!

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Stanford's Entrepreneurship Corner: Alexander Osterwalder, Author - Steve Blank, Serial Entrepreneur - Tools for Business Model Generation [Entire Talk]

Entrepreneur and business model innovator Alexander Osterwalder discusses dynamic, yet simple-to-use tools for visualizing, challenging and re-inventing business models.

 

A must see.

 

Very informative lecture at Stanford, explaining what the business model canvas is and how to use it.

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How to create an effective content curation plan

How to create an effective content curation plan | Things that have grabbed my eye | Scoop.it

"once you start gathering content to share, you begin to realize it’s a bit more complicated than you thought. It takes a bit of focus and creativity to find good content and then organise it."


Via Guillaume Decugis
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Neil Ferree's curator insight, March 2, 2013 1:20 PM

A good Read on what you need to know before you launch your 2013 Content Marketing strategy. You can see the Top 5 CM Planning Guides by Click Here or just Google DiY Conent Marketing

Martin (Marty) Smith's curator insight, March 5, 2013 4:50 PM

Backing Into Great Content Curation Greatness
Since the goal of every Internet marketing team should be creating a sustainable system of content marketing with an ever increasing return let's agree on a few important curation ideas: 

* Curation creates more reach faster than creation.

* Creation is still important, > than 20% is risky. 
* Curation is never random, strongest clearly themed.

* Scale means you do more with less, so scale = ROI.

* Real time is where the HEAT of content curation lives.

* The more you curate the better at it you become.

 

The second bullet is ironic. Even gurus I LOVE tire me out when they don't pick up other people's threads or react to mine. "Tire me out" is another way of saying I leave and reduce advocacy. 

This means EVEN if you have resources needed to create 90% and only curate 10% I would NEVER suggest that as a winning strategy. Create more than 20% and you risk "talking to yourself about yourself". I've come to the conclusion that the optimal ratio is 90% curation to 10% creation, but Argyle Social did a somewhat related study that came down 50% creation (promotion of your own stuff) and 50% curation. 

I think promotion is different than either curation or creation, so let's put that study aside for the moment.  

1. Define Your Curation THEME
Note that I use the singular "theme". Any beginning content plan should focus on ONE meme; one idea set, and devote all energy to that single theme. Don't go too broad either. Not Internet Marketing, but Internet Marketing / Email Marketing (if you are @Bronto) or Internet Marketing / New Ecom (if you are @Atlanticbt my employer). 

2. Research Your Theme's Ecosystem - Picking Gurus 
Who are the gurus of your theme? How social are these gurus? Do they respond when use @GURU? Pick a mix bag of 5 gurus to follow with 3 in the "approachable" camp and 2 in the uber-guru camp (pick the two with either the biggest following or that are most aligned to your thinking or both). 

 

3. Create A Content Map For Your Theme

Use the 10% creation and 90% curation rule to guide what kind of content you create and put where. Creation is best on OWNED properties. Curation moves easily between OWNED and SHARED (social nets). Don't only do ONE or the other tactic exclusively on one platform. Mix it up. Create short blog posts that are hybrid curation. Create themed Tweets that are almost like a blog post in 20 tweets. Others would tell you to use a blog to do X and a tweet to do Y. I disagree, surprise and serendipity keeps your content marketing alive. 

4. Create A Schedule, Stick To It
Leave 20% of your plan for "response", but do create s publishable schedule of daily, weekly or monthly features. Schedules = TRUST and you can never have enough trust. If you miss a scheduled date explain why and, "Dog ate my homework," is not a good excuse. 

5. Schedule Reviews & Summary Presentations
Watch 5 Key Performance indicators every single day of the MACRO (traffic) and MICRO (forms completed by Google visitors on keyword X) variety. Schedule a quarterly review with senior management since that too creates trust and makes you SMARTER due to the preparation and questions you will need to answer. 

6. Practice, Practice and Practice More
How do you get to Carnegie Hall? Practice, Practice, Practice. The old cliché is true. Yes it will take getting used to the idea your "practice" is seen by OTHERS, but get used to it. I use Scoop.it as my practice field. I allow for a higher degree of errors (WHEN is Scoop.it going to add spell check for God's sake :) and stumbles because Scoop.it is about FEEDBACK and SPEED in our ecosystem. 

When something looks PRIME TIME on Scoop.it I tighten down the bolts (i.e. hire my great editor) and increase the investment. I move a longer and more keyword dense take to our owned properties such as our blog or website.


Our process doesn't have to be yours since there are infinite variations on the curation theme. The important idea is to curate a LOT of content daily, define a platform that is your "practice field" and always increase the speed of curation while reducing errors and increasing shares (what you are curating for).  


BTW, learned these tips from GREAT curators such as @RobinGood and @maxOz and others I listed on Google Plus: 

https://plus.google.com/u/0/102639884404823294558/posts/MzpAzkLAFfx 


Link is to an excellent Guillaume post linked to another great curation post. 

Maddog Social Media's comment, March 6, 2013 9:34 AM
Martin, thank you so much!
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21 Social Media Marketing Tips From the Pros | Social Media ...

21 Social Media Marketing Tips From the Pros | Social Media ... | Things that have grabbed my eye | Scoop.it
Social media marketing tips: Here's what these social media experts recommend you focus on to successfully market your business on social media. ...

Via Mick Say
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Interesting list of people ahead of the curve (for now, as it changes soo fast).

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Rescooped by Ian Moncrieff MacMillan from Social Media Journal
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Mobile Marketing - Like Sex: Many Doing It; Few Doing It Well

Mobile Marketing - Like Sex: Many Doing It; Few Doing It Well | Things that have grabbed my eye | Scoop.it

Mobile Marketing: Many Doing It; Few Doing It Well.


Via Brian Yanish - MarketingHits.com, Tami Cannizzaro, The Right Image
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Brian Yanish - MarketingHits.com's curator insight, January 23, 2013 1:36 PM

The opening paragraph says it all: lol


"Mobile marketing is like sex: nearly everyone is doing it, many want to do it even more, but no one feels they’re doing it particularly well. "




Pedro Barbosa's curator insight, January 24, 2013 1:00 AM

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

Patricia Valerio's comment, January 24, 2013 4:47 AM
Good scoop!
Rescooped by Ian Moncrieff MacMillan from How to social media
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100 Fascinating Social Media Statistics and Figures From 2012

100 Fascinating Social Media Statistics and Figures From 2012 | Things that have grabbed my eye | Scoop.it

With Pinterest expanding its features for businesses, Instagram launching a Web version and Facebook continually expanding its advertising options, now is as good a time as ever to bolster your social media presence for the future.

 

Before doing so, it's important to understand the data behind each social channel to gain insights into what works and what doesn't with your audience.

 

Here are 100 of the most fascinating social media statistics and figures from 2012 that can help you better understand Facebook, Twitter, Instagram, Pinterest and Google Plus for the coming year.


Via myriam, Gerrit Bes, Rex Jarvis, David Simpson
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List.ly As a Content Marketing Tool | Social Media Today

List.ly As a Content Marketing Tool | Social Media Today | Things that have grabbed my eye | Scoop.it
List.ly co-founder Nick Kellet maintains that list making is universal.  After all, Moses came down from the mountain with a list of fundamental laws, Don Giovanni kept a list of his amorous conquests, and a list of last-minute shopping items are...
Via Peter Rees
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Rescooped by Ian Moncrieff MacMillan from Curation, Social Business and Beyond
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The New Reputation Economy - What You Need to Know

The New Reputation Economy - What You Need to Know | Things that have grabbed my eye | Scoop.it

This article was written by Rachel Botsman for WiredUK. I posted her Ted Talk the other day on this relevant, evolving topic., the reputation economy.


Rachel goes deeper into this with great insights, information and takeaways that are important for all of us professionally and personally.  


Intro:


"Imagine a world where banks take into account your online reputation alongside traditional credit ratings to determine your loan;


**where headhunters hire you based on the expertise you've demonstrated on online forums such as Quora;


**where your status from renting a house through Airbnb helps you become a trusted car renter on WhipCar 


**where your feedback on eBay can be used to get a head-start selling on Etsy 

1` egfb

**where traditional business cards are replaced by profiles of your digital trustworthiness, updated in real-time.


Where reputation data becomes the window into how we behave, what motivates us, how our peers view us and ultimately whether we can or can't be trusted.


Welcome to the reputation economy, where your online history becomes more powerful than your credit history.


An aggregated online reputation having a real-world value holds enormous potential for sectors where trust is fractured:


**banking; e-commerce, where value is exponentially increased by knowing who someone really is


**peer-to-peer marketplaces, where a high degree of trust is required between strangers;


**where a traditional approach based on disjointed information sources is currently inefficient, such as recruiting. .


Early influence and reputation aggregators will undoubtedly learn by trial and error -- but they will also face the significant challenge of pioneering the use of reputation data in a responsible way.


There's a challenge beyond that: reputation is largely contextual, so it's tricky to transport it to other situations.

.

It's the culmination of many layers of reputation you build in different places that genuinely reflect who you are as a person and figuring out exactly how that carries value in a variety of contexts.


The most basic level is verification The larger opportunity is carrying social matches based on like-minded individuals across marketplaces.


The New Identity Brokers:


Connect.me, Tru.ly, Legit, TrustCloud, Scaffold, Confido, Briiefly, Reputate


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/O0zkLD]


Via janlgordon
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AlGonzalezinfo's curator insight, December 29, 2012 4:22 PM

Fantastic scoop! Thanks Nadine Hack.

 

Rescooped by Ian Moncrieff MacMillan from Trends in Mobile Web use
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Just how big is the mobile ad market going to be?

Just how big is the mobile ad market going to be? | Things that have grabbed my eye | Scoop.it

Mobile is everywhere, and while it might not be everything, one need look no further than Facebook to recognize that for many companies, figuring mobile out is crucial. 

 

But despite the obvious opportunities being created by the mobile explosion, many questions remain. One of the biggest: just how big is the mobile ad market going to be?

 

There are billions of mobile devices in use around the world, but even in the world's largest advertising market, the United States, spending on mobile ads is still in the single digit billions. Contrast that with spending on television ads in the U.S., which exceeds $130bn


Via Simon West, Nett Sales
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Innovation in Emerging Markets

Innovation in Emerging Markets | Things that have grabbed my eye | Scoop.it
I recently participated in a spirited panel discussion with Bruce Brown, Procter & Gamble's Chief Technology Officer, and Erich Joachimsthaler, Vivaldi Partners' managing director and CEO.
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Digital Content Curation Is Career for Librarians | Backtalk

Digital Content Curation Is Career for Librarians | Backtalk | Things that have grabbed my eye | Scoop.it
Digital Content Curation Is Career for Librarians | Backtalk http://t.co/kVcV8Veq | via @LibraryJournal #librarians #technology...
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Best Curation Marketing Weapons? Scoop.it, Storify or Curata? · themezoom · Storify

Best Curation Marketing Weapons? Scoop.it, Storify or Curata? · themezoom · Storify | Things that have grabbed my eye | Scoop.it
via storify.com http://www.curationprofits.com (Best Curation Marketing Weapons? Scoop.it, Storify or Curata?
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David Logan on tribal leadership

http://www.ted.com At TEDxUSC, business professor David Logan talks about the five kinds of tribes that humans naturally form -- in schools, workplaces, even...

 

Who's in your tribe?

 

Will your tribe change the world?

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Rescooped by Ian Moncrieff MacMillan from About Google+
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Search, plus Your World

Learn more at http://google.com/insidesearch/plus.html Search has always brought you information from across the web. Now, search gets better by including ph...

 

If it were really like this - rather than overwhelming!


Via Diego Orzalesi
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Rescooped by Ian Moncrieff MacMillan from Transmedia: Storytelling for the Digital Age
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The Hero's Journey


Via The Digital Rocking Chair
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Bad Spoon's curator insight, July 26, 2013 12:22 AM

Une excellente présentation animée de l'un des axes narratifs les plus efficaces du storytelling : le voyage du héros

Asil's curator insight, August 3, 2013 4:27 PM

I love the voice-overs on this one.  Charming, funny and a good teaching video.

Henrik Safegaard - Cloneartist's curator insight, August 4, 2013 4:47 AM

It's maybe not exactly the truth but close enough - and it's pretty funny :-)

Rescooped by Ian Moncrieff MacMillan from 21st Century Learning and Teaching
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A Good School: The world doesn’t care what you know. It cares what you can do with what you know.

A Good School: The world doesn’t care what you know. It cares what you can do with what you know. | Things that have grabbed my eye | Scoop.it

“There’s no competitive advantage today in knowing more than the person next to you. The world doesn’t care what you know. What the world cares about is what you can do with what you know.”

 

- Tony Wagner


Via Gust MEES
Ian Moncrieff MacMillan's insight:

Very true!

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Rescooped by Ian Moncrieff MacMillan from Social Media Journal
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How to Use Twitter's Vine to Create and Share Videos

How to Use Twitter's Vine to Create and Share Videos | Things that have grabbed my eye | Scoop.it
How to use Twitter's new video service Vine.

Via Michael Q Todd, The Right Image
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Fritzing - Programming

Fritzing - Programming | Things that have grabbed my eye | Scoop.it
Fritzing is an open-source initiative to support designers, artists, researchers and hobbyists to work creatively with interactive electronics.

Via Gust MEES
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Gust MEES's curator insight, February 3, 2013 2:00 PM

Fritzing is an open-source hardware initiative to support designers, artists, researchers and hobbyists to work creatively with interactive electronics. We are creating a software tool, a community website and services in the spirit of Processing and Arduino, fostering an ecosystem that allows users to document their prototypes, share them with others, teach electronics in a classroom, and layout and manufacture professional pcbs.


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Create Your Own Doodle Animations with VideoScribe.tv

Robin Good: I am speechless. This is one of the best visual communication tools I have seen this year. Videoscribe.tv allows anyone to create effective doodle animations with the minimum of complexity and with really excellent results.


Videoscribe.tv has been available as an iOS app already for some time, but now a desktop version is also available.


I have purchased both the iOS and the desktop version of Videoscribe.tv and I have been blown out of my socks after I have seen with my eyes what this little app can do. Amazing.


There is a great library of vector art included, plus the software can scour the Internet searching for other vector images to use in your doodle animations. Not only. VideoScribe takes care automatically of crediting the original image authors/source.


A music soundtrack can be easily added by utilizing the licensed tracks available and you can also record your own voice-over.


Videoscribe.tv can export finalized doodles at different resolution levels from low quality to HD, and as JPG/PNG sequences or standard .MOV files. The final video can be saved locally, uploaded directly to YouTube or your Dropbox account or shared on Facebook.


See how VideoScribe works in this video: http://www.youtube.com/watch?v=fytT81JirMQ&feature=colike 


You can get Videoscribe.tv only by purchasing a Sparkol PRO license (apx. €15/month) here: http://www.sparkol.com/gopro.php


More info: http://videoscribe.tv/ ;


Via Robin Good
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10 Best Pinterest Practices | Jeffbullas's Blog

10 Best Pinterest Practices | Jeffbullas's Blog | Things that have grabbed my eye | Scoop.it
Pinterest is proving to be an extremely useful social media network for businesses to engage in. So why should you be be interested in Pinterest?

 

Recent new data is showing that it has now become the 4th largest referral network after passing Yahoo and now only sits behind Google, Facebook and Twitter.

 

Here are 10 tips from when it comes to Pinterest and your business:

 

1. Plan

Create a content strategy that is centered around the lifestyle of your target audience

2. Set Goals

Define your goals. Are you looking to create brand awareness? Drive traffic to you your website?

3. Align

Position your brand to align with popular, timely and topical conversations.

4. Optimize

Google LOVES Pinterest!

5. Engage

Pinterest is a social community that requires two-way engagement.

6. Organize

Sort your boards well. Also, while keywords are important, have a little fun with how you name your boards

7. Diversify

Pinterest is a great opportunity to reach all the segments of your audience.

8. Integrate

Be sure that the content on your website is easy to share.

9. Evaluate

Measure your success. What boards and pins are seeing the most “Likes,” and “Repins?”

10. Enjoy

Have fun with this awesomely visual medium.

 

By Suuny Rodriguez from ZOG Digital

Read more at jeffbullas.com


Via janlgordon, Ivo Nový, Mick Say
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janlgordon's comment, October 17, 2012 12:49 PM
Hi John, Sorry I'm so late here, but better late than never as they say! Good one!
John van den Brink's comment, October 17, 2012 12:56 PM
Hi Jan, no problem. :)
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Will Passbook be Apple's key to cracking mobile commerce?

Will Passbook be Apple's key to cracking mobile commerce? | Things that have grabbed my eye | Scoop.it
Apple's iPhone may be the smartphone, and the latest iteration of it, the iPhone 5, which was unveiled Wednesday, looks set to sell like hotcakes, even if some are disappointed that Apple hasn't done more.

 

But while Apple may not have made any bold strides this week with the iPhone 5 itself, one new application in iOS 6, Passbook, could represent an important step for Apple as it looks to taking its dominance in the smartphone arena and extending it to other mobile opportunities, such as commerce and advertising.

 

 


Via Simon West, Nett Sales
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Survey: How Mobile Will Change Business

Survey: How Mobile Will Change Business | Things that have grabbed my eye | Scoop.it

In the near future, developers say car apps will be big and Facebook may be the social network of the past.


Via Simon West, Nett Sales
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40 Social Media Curation Sites and Tools

40 Social Media Curation Sites and Tools | Things that have grabbed my eye | Scoop.it
Last month I shared 40+ networks that you could consider depending on your niche or interests. As part of my commitment to this community, I shared that I will  expand on this list throughout 2012...
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Are You Learning as Fast as the World Is Changing?

Are You Learning as Fast as the World Is Changing? | Things that have grabbed my eye | Scoop.it
Tom Kelly, general manager of IDEO, the world-renowned design firm, likes to quote French novelist Marcel Proust, who famously said, "The real act of discovery consists not in finding new lands but in seeing with new eyes." What goes for novelists...
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About In-V-Ent-Ed Program: Innovation, Venture Creation, Entrepreneurship, Education

About In-V-Ent-Ed Program: Innovation, Venture Creation, Entrepreneurship, Education | Things that have grabbed my eye | Scoop.it
The Columbia University's Fu Foundation School of Engineering and Applied Science is offering High School students (grade 9 through grade 12), college students (all modules) and recent graduates (graduated 2 years back) a great opportunity to apply...
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Experiences of thought and innovation of business models

Experiences of thought and innovation of business models | Things that have grabbed my eye | Scoop.it
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