With Pinterest expanding its features for businesses, Instagram launching a Web version and Facebook continually expanding its advertising options, now is as good a time as ever to bolster your social media presence for the future.
Before doing so, it's important to understand the data behind each social channel to gain insights into what works and what doesn't with your audience.
Here are 100 of the most fascinating social media statistics and figures from 2012 that can help you better understand Facebook, Twitter, Instagram, Pinterest and Google Plus for the coming year.
List.ly co-founder Nick Kellet maintains that list making is universal. After all, Moses came down from the mountain with a list of fundamental laws, Don Giovanni kept a list of his amorous conquests, and a list of last-minute shopping items are...
Via Peter Rees
Mobile is everywhere, and while it might not be everything, one need look no further than Facebook to recognize that for many companies, figuring mobile out is crucial.
But despite the obvious opportunities being created by the mobile explosion, many questions remain. One of the biggest: just how big is the mobile ad market going to be?
There are billions of mobile devices in use around the world, but even in the world's largest advertising market, the United States, spending on mobile ads is still in the single digit billions. Contrast that with spending on television ads in the U.S., which exceeds $130bn
Robin Good: I am speechless. This is one of the best visual communication tools I have seen this year. Videoscribe.tv allows anyone to create effective doodle animations with the minimum of complexity and with really excellent results.
Videoscribe.tv has been available as an iOS app already for some time, but now a desktop version is also available.
I have purchased both the iOS and the desktop version of Videoscribe.tv and I have been blown out of my socks after I have seen with my eyes what this little app can do. Amazing.
There is a great library of vector art included, plus the software can scour the Internet searching for other vector images to use in your doodle animations. Not only. VideoScribe takes care automatically of crediting the original image authors/source.
A music soundtrack can be easily added by utilizing the licensed tracks available and you can also record your own voice-over.
Videoscribe.tv can export finalized doodles at different resolution levels from low quality to HD, and as JPG/PNG sequences or standard .MOV files. The final video can be saved locally, uploaded directly to YouTube or your Dropbox account or shared on Facebook.
Apple's iPhone may be the smartphone, and the latest iteration of it, the iPhone 5, which was unveiled Wednesday, looks set to sell like hotcakes, even if some are disappointed that Apple hasn't done more.
But while Apple may not have made any bold strides this week with the iPhone 5 itself, one new application in iOS 6, Passbook, could represent an important step for Apple as it looks to taking its dominance in the smartphone arena and extending it to other mobile opportunities, such as commerce and advertising.
Tom Kelly, general manager of IDEO, the world-renowned design firm, likes to quote French novelist Marcel Proust, who famously said, "The real act of discovery consists not in finding new lands but in seeing with new eyes." What goes for novelists...
The Columbia University's Fu Foundation School of Engineering and Applied Science is offering High School students (grade 9 through grade 12), college students (all modules) and recent graduates (graduated 2 years back) a great opportunity to apply...