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Photos Drive The Most Engagement on Facebook [INFOGRAPHIC]

Photos Drive The Most Engagement on Facebook [INFOGRAPHIC] | Things charity | Scoop.it

According to a new infographic from global communications company M Booth and media measurement and analytics company Simply Measured, visual content is not only taking the online world by storm; it’s also driving engagement!

 

Here are some highlighted stats from the infographic that make the case:

 

On Facebook, videos are shared 12X more than links and text posts combined.
On Facebook, photos are liked 2X more than text updates.
42% of all Tumblr posts are photos. On YouTube, 100 million users are taking a social action on videos every week. Photo and video posts on Pinterest are referring more traffic than Twitter, StumbleUpon, LinkedIn, and Google+.


Via Jonha Revesencio
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Vinyl Hacks's comment, September 25, 2012 1:04 AM
Thanks for this! Inforgraphics rock!
Things charity
Using social media to engage peopel to change the world
Curated by Daniel Melbye
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How Save the Children Is Using An Edgy Infographic As Part of A Multi-Channel Campaign for Children in Syria

How Save the Children Is Using An Edgy Infographic As Part of A Multi-Channel Campaign for Children in Syria | Things charity | Scoop.it
Save the Children's Ettoré Rossetti, Director of Digital Marketing & Social Media for Save the Children USA, emailed me an infographic on the impact of the Syria crisis on children.  As you can see, the design is a bit edgy - and its part of new multi-channel campaign that hopes to 
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The Power and Meaning of Stories #marketing

The Power and Meaning of Stories #marketing | Things charity | Scoop.it
Stories have incredible power. Great stories make people feel something, and those emotions create powerful connections between the audience and our causes. Through stories we can share our experie...
Daniel Melbye's insight:

If we can understand the underlying factors that make stories compelling we can use these to great effect to raise awareness and drive support for our causes.

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James @ Overstand's comment, March 10, 4:38 AM
Hi Daniel,
James @ Overstand's comment, March 10, 4:40 AM
You should have a look into 'transportation theory' - there's a great team at Cardiff University who study it as part of the 'Values and Attitudes' group. Look into Geoff Haddock - well worth it as I've found transportation theory both interesting and very useful as a 'story' framework.
Caroline Jackson's curator insight, March 14, 5:50 PM

Great post from Daniel Melbye. Find the story in what it is that you do in order to get a better connection with potential donors

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Six Human Factors that Influence Virality

Six Human Factors that Influence Virality | Things charity | Scoop.it
We have a false belief that the Internet makes something go viral. We see the video of goats screaming like humans, and we hope YouTube will bless our videos as well.

Via Julia Campbell
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Some interesting thoughts

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8 Ways to Incorporate Instagram into your Campaign

8 Ways to Incorporate Instagram into your Campaign | Things charity | Scoop.it
Instagram has become one of the most heavily utilized social media marketing channels for organisations of all sizes due to the platform’s huge user growth in such a short period of time. With cool...
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6 Creative Ways To Use Hashtags

6 Creative Ways To Use Hashtags | Things charity | Scoop.it
Hashtags are simply keywords or phrases you add to your updates with a # sign before them. If people see a hashtag, they can click on it to see more status updates with that same hashtag. You might...
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What the creative ways that you have used hashtags to promote your cause?

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How to beat Hubspot at its own game - Schaefer Marketing Solutions: We Help Businesses {grow}

How to beat Hubspot at its own game - Schaefer Marketing Solutions: We Help Businesses {grow} | Things charity | Scoop.it
hubspot, content marketing, content strategy, content marketing strategy, social media strategy
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Is "Ambient Data" from Social Media Channels Useful for Funders?

Is "Ambient Data" from Social Media Channels Useful for Funders? | Things charity | Scoop.it
Last week the Packard Foundation hosted a convening on “Data Informed Philanthropy," an effort to explore and build digital systems that enable philanthropies to be truly data-informed.
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Do positive or negative images lead to more donations? | Daniel Melbye

Do positive or negative images lead to more donations? | Daniel Melbye | Things charity | Scoop.it
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James @ Overstand's curator insight, November 10, 2013 6:14 AM

Are we really still taking about this?  How much evidence do we need!

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Is your charity making the most of youth obsession with technology?

Is your charity making the most of youth obsession with technology? | Things charity | Scoop.it
Technology is often presented as a barrier to getting young people to volunteer
Daniel Melbye's insight:

Are voluntary organisations missing a trick?

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Why We Need To Talk About Failure | Daniel Melbye

Why We Need To Talk About Failure | Daniel Melbye | Things charity | Scoop.it
By sharing our failures and our challenges we can create compelling stories filled with drama
Daniel Melbye's insight:

Don’t get me wrong. Talking about outcomes, about what we have achieved, are important (I write about this a lot), but our failures and setbacks are important parts of the story.

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Why Google Alerts is the most effective free marketing tool

Why Google Alerts is the most effective free marketing tool | Things charity | Scoop.it
Alerts can do a lot more than just help you find mentions of your company or firm. You can keep tabs on almost anything.
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Breadline Britain: the lunch club for elderly people - video

Meet the volunteers struggling to maintain a lunch service at Pitsmoor Methodist Church in Sheffield, and the senior citizens who depend on it...
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Facebook Gifts Get Charitable: You Can Now Give The Gift Of Donations To Your Friends | TechCrunch

Facebook Gifts Get Charitable: You Can Now Give The Gift Of Donations To Your Friends | TechCrunch | Things charity | Scoop.it
Facebook Gifts launched with the ability for you to buy something meaningful for a friend or family member on the social network. I've tinkered with it a bit and have bought a few gifts, including a bonsai tree and Starbucks gift cards.
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How to Build an Editorial Calendar with Trello | Markerly - influencer marketing, content creation and amplification

How to Build an Editorial Calendar with Trello | Markerly - influencer marketing, content creation and amplification | Things charity | Scoop.it
Daniel Melbye's insight:

I have been looking at Trello recently > this is one great way to use it

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14 Key Components of an Effective Donation Page

14 Key Components of an Effective Donation Page | Things charity | Scoop.it
If you're a digital fundraiser, you definitely know it's no easy feat to convert visitors into donors.It's hard enough getting people to your donation page but once you have got them there, there a...
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Caroline Jackson's curator insight, February 24, 12:50 PM

Every charity should have a donation page. These guidelines help you get it right.

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The Refugee Project: An interactive map of refugee migrations around the world

The Refugee Project: An interactive map of refugee migrations around the world | Things charity | Scoop.it
Created by Hyperakt and Ekene Ijeoma, The Refugee Project visualizes UNHCR refugee data and UN population data to tell the stories of refugee movements from 1975 to 2012. See it at   

Via Cendrine Marrouat - www.socialmediaslant.com
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The Humane Society Taught Me How To Build An Engagement Strategy

The Humane Society Taught Me How To Build An Engagement Strategy | Things charity | Scoop.it
The Like or the follow is only the beginning of the relationship between you and your followers. You must be relevant, interesting, concise and responsive and provide value to your followers. The H...
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Choosing the Right Hashtag

Choosing the Right Hashtag | Things charity | Scoop.it
Hashtags can be used to start a conversation or discussion around a topic or to find other people interested in issues that relate to your cause. Creating a hashtag for your campaign will help you ...
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Creating a hashtag for your campaign will help you connect followers through shared conversations and reach new audiences. Hit the jump to find out more.

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The Lifecycle of an Upwell Campaign | Upwell

The Lifecycle of an Upwell Campaign | Upwell | Things charity | Scoop.it
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Think You Cant Fundraise With Digital Media? These 4 Nonprofits Will Change Your Mind | Daniel Melbye

Think You Cant Fundraise With Digital Media? These 4 Nonprofits Will Change Your Mind | Daniel Melbye | Things charity | Scoop.it
For those who are doubters here are some of my favourite charities who understand the value of digital media and know how to use digital mar
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Certainly they are the exception and that is why I highlighted them because they show what is possible. New media can be effective and hopefully other charities will start using the opportunities they provide.

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Telling stories: five successful marketing examples

Telling stories: five successful marketing examples | Things charity | Scoop.it

"Research shows that stories, anecdotes and metaphors are more memorable than data. 

 

At Searchlove last week, business consultant and author Danny Scheinmann discussed why stories work, the hidden structures behind them and how they can help your business to communicate effectively."


Via Gregg Morris
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17 Compelling Stats That Make the Case for Smarter Site Design

17 Compelling Stats That Make the Case for Smarter Site Design | Things charity | Scoop.it
Check out these 17 stats to learn about the latest trends in website design and optimization.
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14 Questions to Ask When Developing Your Nonprofit’s Social Media Policy

14 Questions to Ask When Developing Your Nonprofit’s Social Media Policy | Things charity | Scoop.it
Here are 14 questions nonprofit marketers should ask when creating their organization's social media policy.
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Breakdown of Social Media Workflow, Process

Breakdown of Social Media Workflow, Process | Things charity | Scoop.it

Via Samu Tuomisto, Simon Cattell
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Jolly lodgers: community tourism in Thailand

Jolly lodgers: community tourism in Thailand | Things charity | Scoop.it
Community tourism often just means gawping at impoverished locals, but in northern Thailand, Liz Boulter visits two new retreats that make a real difference to the lives of the hill tribes...
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