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“Without the ability to create memories we would perceive no more than each disjointed second of our isolated existences; we would have no language, no alphabet, no discourse, no identity and no culture.”
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Save the Children's Ettoré Rossetti, Director of Digital Marketing & Social Media for Save the Children USA, emailed me an infographic on the impact of the Syria crisis on children. As you can see, the design is a bit edgy - and its part of new multi-channel campaign that hopes to
Stories have incredible power. Great stories make people feel something, and those emotions create powerful connections between the audience and our causes. Through stories we can share our experie...
If we can understand the underlying factors that make stories compelling we can use these to great effect to raise awareness and drive support for our causes.
Great post from Daniel Melbye. Find the story in what it is that you do in order to get a better connection with potential donors
We have a false belief that the Internet makes something go viral. We see the video of goats screaming like humans, and we hope YouTube will bless our videos as well.
Some interesting thoughts
Instagram has become one of the most heavily utilized social media marketing channels for organisations of all sizes due to the platform’s huge user growth in such a short period of time. With cool...
Hashtags are simply keywords or phrases you add to your updates with a # sign before them. If people see a hashtag, they can click on it to see more status updates with that same hashtag. You might...
What the creative ways that you have used hashtags to promote your cause?
hubspot, content marketing, content strategy, content marketing strategy, social media strategy
Last week the Packard Foundation hosted a convening on “Data Informed Philanthropy," an effort to explore and build digital systems that enable philanthropies to be truly data-informed.
Are we really still taking about this? How much evidence do we need!
Technology is often presented as a barrier to getting young people to volunteer
Are voluntary organisations missing a trick?
By sharing our failures and our challenges we can create compelling stories filled with drama
Don’t get me wrong. Talking about outcomes, about what we have achieved, are important (I write about this a lot), but our failures and setbacks are important parts of the story.
Alerts can do a lot more than just help you find mentions of your company or firm. You can keep tabs on almost anything.
Meet the volunteers struggling to maintain a lunch service at Pitsmoor Methodist Church in Sheffield, and the senior citizens who depend on it...
Facebook Gifts launched with the ability for you to buy something meaningful for a friend or family member on the social network. I've tinkered with it a bit and have bought a few gifts, including a bonsai tree and Starbucks gift cards.
I have been looking at Trello recently > this is one great way to use it
If you're a digital fundraiser, you definitely know it's no easy feat to convert visitors into donors.It's hard enough getting people to your donation page but once you have got them there, there a...
Every charity should have a donation page. These guidelines help you get it right.
Created by Hyperakt and Ekene Ijeoma, The Refugee Project visualizes UNHCR refugee data and UN population data to tell the stories of refugee movements from 1975 to 2012. See it at
The Like or the follow is only the beginning of the relationship between you and your followers. You must be relevant, interesting, concise and responsive and provide value to your followers. The H...
Hashtags can be used to start a conversation or discussion around a topic or to find other people interested in issues that relate to your cause. Creating a hashtag for your campaign will help you ...
Creating a hashtag for your campaign will help you connect followers through shared conversations and reach new audiences. Hit the jump to find out more.
For those who are doubters here are some of my favourite charities who understand the value of digital media and know how to use digital mar
Certainly they are the exception and that is why I highlighted them because they show what is possible. New media can be effective and hopefully other charities will start using the opportunities they provide.
"Research shows that stories, anecdotes and metaphors are more memorable than data.
At Searchlove last week, business consultant and author Danny Scheinmann discussed why stories work, the hidden structures behind them and how they can help your business to communicate effectively."
Check out these 17 stats to learn about the latest trends in website design and optimization.
Here are 14 questions nonprofit marketers should ask when creating their organization's social media policy.
Community tourism often just means gawping at impoverished locals, but in northern Thailand, Liz Boulter visits two new retreats that make a real difference to the lives of the hill tribes...