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Measure the emotional marketing value of your headlines with this tool

Measure the emotional marketing value of your headlines with this tool | The Social Media Times | Scoop.it
In this day and age, people are tired of dry sales pitches. They want to read / watch / listen to things that allow them to experience emotions, that inspire them to take action. The best way to ignite that in your articles? Start with a great headline! And I found a great tool to help you with that.

Via Cendrine Marrouat - SocialMediaSlant.com
robosheauk's insight:

This is a great tool if you want to see what Emotional Marketing Value (EMV) your headline has

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Jennifer Palmer Farrington's curator insight, May 5, 2014 3:56 PM

Try this out on a few headlines - interesting...

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5 easy ways to curate content on your blog

5 easy ways to curate content on your blog | The Social Media Times | Scoop.it

Content curation is a bit of an art form, and takes some time to perfect. But once you’ve figured out a strategy that works, you’ll have a process in place for regularly finding, compiling and editorializing content your audience will love!


Via Neil Ferree, massimo facchinetti, Ivo Nový
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Luigi Cangiano's curator insight, July 30, 11:57 AM

In order to curate content, you first need to find it. The Internet is teeming with information ripe for curation, but the challenge is finding relevant content in a timely manner.


If you want to be a content marketing ninja, you need to have a system that streamlines your curation process so you spend minutes vs. hours curating and sharing your content your audience is hungry for.

Mike Allen's curator insight, August 2, 11:11 AM

In order to curate content, you first need to find it. The Internet is teeming with information ripe for curation, but the challenge is finding relevant content in a timely manner.


If you want to be a content marketing ninja, you need to have a system that streamlines your curation process so you spend minutes vs. hours curating and sharing your content your audience is hungry for.

Maurice Bretzfield's curator insight, August 3, 12:15 PM

In order to curate content, you first need to find it. The Internet is teeming with information ripe for curation, but the challenge is finding relevant content in a timely manner.


If you want to be a content marketing ninja, you need to have a system that streamlines your curation process so you spend minutes vs. hours curating and sharing your content your audience is hungry for.

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23 Extraordinary Facebook Advertising Facts

23 Extraordinary Facebook Advertising Facts | The Social Media Times | Scoop.it
Facebook is one of the big movers in paid advertising, but overall the pie is getting bigger as the move from traditional advertising to digital accelerates. According to emarketer By 2017, when US digital display ad expenditure will reach $37.36 billion, Facebook and Twitter together will account for 33.7% of the market, up from 30.2% this year.

Via Guillaume Decugis
robosheauk's insight:

Facebook advertising is not so much un chartered territory anymore. Whether you've experimented with advertising on the biggest social network or not, these are interesting data points that will inspire your next campaign. 


The underlying trend here is that it's getting harder and harder to develop a business' visibility on Facebook without paying. Organic reach has kept declining as Facebook made it clear that the model was prioritizing organic visibility of individuals vs pages. It doesn't mean paying for views and engagement on Facebook is stupid though: with proper optimization - the main one being to adopt a content hub strategy for your social content - you can amplify the visibility you'll buy through ads. 

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Marc Wachtfogel, PhD's curator insight, August 1, 8:14 AM

Facebook advertising is not so much un chartered territory anymore. Whether you've experimented with advertising on the biggest social network or not, these are interesting data points that will inspire your next campaign. 

 

The underlying trend here is that it's getting harder and harder to develop a business' visibility on Facebook without paying. Organic reach has kept declining as Facebook made it clear that the model was prioritizing organic visibility of individuals vs pages. It doesn't mean paying for views and engagement on Facebook is stupid though: with proper optimization - the main one being to adopt a content hub strategy for your social content - you can amplify the visibility you'll buy through ads. 

Jean-Pierre Blanger's curator insight, August 1, 10:29 AM

Facebook advertising is not so much un chartered territory anymore. Whether you've experimented with advertising on the biggest social network or not, these are interesting data points that will inspire your next campaign. 

 

The underlying trend here is that it's getting harder and harder to develop a business' visibility on Facebook without paying. Organic reach has kept declining as Facebook made it clear that the model was prioritizing organic visibility of individuals vs pages. It doesn't mean paying for views and engagement on Facebook is stupid though: with proper optimization - the main one being to adopt a content hub strategy for your social content - you can amplify the visibility you'll buy through ads. 

Katerina S's curator insight, August 2, 6:20 AM

Facebook advertising is not so much un chartered territory anymore. Whether you've experimented with advertising on the biggest social network or not, these are interesting data points that will inspire your next campaign. 

 

The underlying trend here is that it's getting harder and harder to develop a business' visibility on Facebook without paying. Organic reach has kept declining as Facebook made it clear that the model was prioritizing organic visibility of individuals vs pages. It doesn't mean paying for views and engagement on Facebook is stupid though: with proper optimization - the main one being to adopt a content hub strategy for your social content - you can amplify the visibility you'll buy through ads. 

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A 6-Step Guide To Tracking Social Media In Google Analytics

A 6-Step Guide To Tracking Social Media In Google Analytics | The Social Media Times | Scoop.it
Track and measure social media initiatives with Google Analytics to prove the ROI of social media for business.

Via Scott McElreath
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Social Media vs. SEO: Which is Better? - Business 2 Community

Social Media vs. SEO: Which is Better? - Business 2 Community | The Social Media Times | Scoop.it
Social media vs. SEO, which one do you think is better?* If you are a solopreneur or are running a small, or even medium-sized business, your marketing time and dollar are precious. It’s important…

Via Scott McElreath
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13 Great LinkedIn Company Page Cover Photos to Inspire Yours

13 Great LinkedIn Company Page Cover Photos to Inspire Yours | The Social Media Times | Scoop.it
People are drawn to visuals, particularly on the web. In fact, I’d bet that at least some portion of you have already skipped this section and have begun looking at the photos embedded in this article (don’t fret, I’d do it too).

Using that logic, when building your LinkedIn

Via Wes Thomas
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Facebook Taking the Challenge to YouTube with New Video Ad Partnerships

Facebook Taking the Challenge to YouTube with New Video Ad Partnerships | The Social Media Times | Scoop.it
Facebook is certainly pushing hard on video content. Following updates this week relating to new video metrics in Page Insights and an algorithm update geared towards showing users more videos, T

Via Scott McElreath
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6 Stages for Social Media Influencer Engagement

6 Stages for Social Media Influencer Engagement | The Social Media Times | Scoop.it
Do you know who the key influencers in your industry are?

What is your strategy for finding and engaging with these influencers on social media?

or…

… do you not bother with them at all?

Via Ivo Nový
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New Research: The Best Time to Tweet for Clicks, Retweets, and Replies | Buffer

New Research: The Best Time to Tweet for Clicks, Retweets, and Replies | Buffer | The Social Media Times | Scoop.it
We looked at 4.8 million tweets sent through Buffer to determine the most popular times to tweet and the best times for clicks, retweets, and more.

Via Jessica Kelly
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Jessica Kelly's curator insight, June 29, 9:39 PM

Anyone else see the big discrepancy between most popular times to tweet and best times to tweet? 

Emily Pomaski's curator insight, July 1, 11:00 AM

It is sad to think that in today's world we care so much about whether people like us or not, it has been proven that internet use can lead to depression. This depression can come when we feel that we are not being heard, but how can we calculate that? In today's world we consider how many likes, retweets and comments we get on social media sites to be how people say they like us and what we have to say.

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4 Tips To Optimize Your Content For Google

4 Tips To Optimize Your Content For Google | The Social Media Times | Scoop.it
Search engine optimization is all about getting your site to the top of the search engines for your target keywords. Several tactics are used to do this.

Via donhornsby, Ismo Kuhanen, Suvi Salo, Ivo Nový
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donhornsby's curator insight, June 25, 8:44 AM

(From the article): Forget about Google for a second. Write detailed material for your readers. Give them the nitty-gritty for whatever you’re writing about. Don’t hold back. You’ll find that many of your readers will share your content with their friends. They’ll also be more likely to engage with it. This will create natural signals that make Google sit up and take notice.


A quick recap: SEO is about taking direct action to get your site ranked. CMO is about using your content to indirectly build a variety of signals that tell Google to rank your site higher. Neither strategy replaces the other. They work together, like close brothers or sisters.

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Latest Facebook Photos Size Guide

Latest Facebook Photos Size Guide | The Social Media Times | Scoop.it
An up-to-date guide to sizes and types for using photos and graphics on Facebook timelines and pages. Updated for Facebook's new layout.
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7 Lessons Canva Learned While Growing Social Traffic by 420%

7 Lessons Canva Learned While Growing Social Traffic by 420% | The Social Media Times | Scoop.it
We’ve all been there: burning the proverbial midnight oil, writing, rewriting, and editing a new blog post. A final proofread, and you hit publish.

Then, you wait for the likes, shares, and retweets: the whole social media frenzy. You compulsively check your social media dashboards, again and again, hoping to become a significant signal on the radar of an industry influencer.

But nothing happens.

Yes, you get a few likes and an inconsequential number of shares, but the response is tepid at best. You start questioning your ideas and your writing skills, trying to figure out what went wrong. And a day later, you forget about it and start the whole cycle of writing and publishing over again.

What are you doing wrong? More often than not the mistake is right there in front of you: You didn’t pause and think.

Via Brian Yanish - MarketingHits.com
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Why you should try Facebook Interest Lists instead of the Newsfeed

Why you should try Facebook Interest Lists instead of the Newsfeed | The Social Media Times | Scoop.it
Why you should bother with Facebook Interest Lists

Via Michael Q Todd
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How To Increase Your Chances of a Page 1 Google Ranking With Video

How To Increase Your Chances of a Page 1 Google Ranking With Video | The Social Media Times | Scoop.it
So you’re all excited about your shiny new video. It’s all finished and you’re looking forward to the results and the benefits of corporate video. Surely things couldn’t get any better?
What if I told you I could dramatically increase your chances of your video being featured on the first page of Google search results for one of your targeted keywords?

Via Ivo Nový
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9 Laws of Social Media Marketing

9 Laws of Social Media Marketing | The Social Media Times | Scoop.it
Remember how in elementary school science you learned about the physical laws that ordered the universe? And how, once you knew about the underlying rules of energy and matter, the details of a lot of things just made more sense?

Susan Gunelius has applied the idea to social media marketing. She’s asked the question: What are the fundamental laws that underlie everything we do on social media? And how can you understand those laws to better serve your brand?

Here are the laws that Gunelius feels are the building blocks of social media:

Via Brian Yanish - MarketingHits.com, massimo facchinetti, Ivo Nový
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Marco Favero's curator insight, July 31, 3:13 AM

aggiungere la vostra comprensione ...

steve batchelder's curator insight, July 31, 5:18 AM

aggiungere la vostra comprensione ...

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New Data: Should You Include Social Media Icons on Your Homepage?

New Data: Should You Include Social Media Icons on Your Homepage? | The Social Media Times | Scoop.it
Learn what an analysis of 65,000+ websites across 35 industries from domains in the Alexa top million revealed about social media usage on homepages.

Via Scott McElreath
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Facebook Is YouTube’s Biggest Threat

Facebook Is YouTube’s Biggest Threat | The Social Media Times | Scoop.it
In the marketing world, video is the undisputed killer medium. The industry’s conventional wisdom is that YouTube has an insurmountable lead in the video advertising market. That conventional wisdom is dead wrong.

Via Ivo Nový
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8 Tips to Running an Actually Successful Social Media Campaign

8 Tips to Running an Actually Successful Social Media Campaign | The Social Media Times | Scoop.it
Social media for businesses is a tough nut to crack, so follow these tips to create a real community around your product.

Via Ivo Nový
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What's YOUR Marketing Doing? - Mean Streets - Holding Cell on Adobe TV

What's YOUR Marketing Doing? - Mean Streets - Holding Cell on Adobe TV | The Social Media Times | Scoop.it
Just say no to buying clicks. Do you know what your marketing is doing?
robosheauk's insight:

Brilliant video on the darker side of online advertising.

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Top 5 Best Twitter Tracking And Analytics Tools

Top 5 Best Twitter Tracking And Analytics Tools | The Social Media Times | Scoop.it

With over 302 million monthly active users, about a Billion registered users, yet many don’t know about the various tools that can track and display the various Twitter stats in graphs and charts. Today we listed 5 awesome Twitter tracking and Analytics tools....


Via Jeff Domansky, Ivo Nový
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Dee Reinhardt's curator insight, July 7, 10:05 AM

Are you taking advantage of Twitter for your business?

SENAME Interactive's curator insight, July 10, 2:24 AM

Nice tools to analyze what your target audience really loves.

Dorothy Retha Cook's curator insight, July 27, 2:11 PM

COMING CLEAN IS NOT ALWAYS YIELDED WITH OR AS THE RESULT OF BAD BUSINESS BUT SHARE OF INFO IN HOW TO DO BETTER BUSINESS SMALL OR NOT!!

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5 Facebook Advertising Tools That Save Time and Improve Your ROI

5 Facebook Advertising Tools That Save Time and Improve Your ROI | The Social Media Times | Scoop.it
Do you advertise on Facebook? In this article you'll discover five Facebook advertising tools that save you time and boost your return on investment (ROI).
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8 LinkedIn Marketing Tips From the Experts

8 LinkedIn Marketing Tips From the Experts | The Social Media Times | Scoop.it
Want to improve your LinkedIn marketing? Are you interested in the latest tips and tools? Here are the latest LinkedIn marketing tips from the experts.

Via Noland Hoshino, Ivo Nový
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Facebook Updates Video Insights To Give Overall View Of Performance

Facebook Updates Video Insights To Give Overall View Of Performance | The Social Media Times | Scoop.it
Now Page admins will be able to better measure how their videos are resonating with the Facebook audience.

Via Ivo Nový
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How to Get Results From Facebook Ads on a Budget

How to Get Results From Facebook Ads on a Budget | The Social Media Times | Scoop.it
Are you using Facebook ads effectively? In this article, you'll learn how to set up your Facebook ads to generate big results on a small budget.
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Trust Hacking

Trust Hacking | The Social Media Times | Scoop.it

We can shortcut the path to trust and sell more products by leveraging certain behavioral psychology principles called cognitive biases and heuristics. Cognitive biases and heuristics are mental models (sometimes irrational or flawed) used to reduce the time or energy for a task when making judgments. While there are over 100 cognitive biases and heuristics, I want to focus specifically on ones that give your product instant trust in the eyes of the consumer.Hence trust hacking.But first, a warning: I am in no way promoting black hat persuasion tactics for the sole purpose of getting money from people. You must first have a good product that will genuinely help consumers. These tactics will help get your product into more of the right hands. If that is not you, stop reading right now.Onward....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 17, 12:37 AM

Six psychological triggers that can help you in your content marketing strategies.

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When, How and Where to Promote Your Content on Social Media

When, How and Where to Promote Your Content on Social Media | The Social Media Times | Scoop.it
Leonardo da Vinci could write with one hand and draw with the other at the same time. I can’t do that. But sometimes I feel just as skilled when I can manage the multiple arms of content marketing.

The process requires so much: coming up with ideas, drafting concepts, editing to perfection, designing the visuals, publishing, promoting and measuring success.

Via Ivo Nový
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Honey Almast's comment, June 12, 2:45 AM
hahah you got to check this out - http://goo.gl/QJIdMf