People are talking about your brand. They could be telling each other glowing stories about their experiences, or complaining about the substandard service that they received. Your audience is building a brand narrative, with or without you—so if you want to help shape the story arc, you must participate in the dialogue.Do you know where they’re chatting about you? What they’re saying? Are you involved in the conversation? Don’t feel bad if you can’t answer the questions; many of your peers in the healthcare industry are in the same place. Consider this sobering number: Only 26 percent of hospitals have an active social media program, although 41 percent of consumers say social media affects their choice of healthcare provider. Don’t be left behind. A brand that builds strong online connections is a resilient brand—one that is able to shrug off the occasional bad word and capitalize on the good ones. Here are five very good reasons to build a robust multichannel online engagement program as soon as possible. - - 77 percent of patients use search engines to research hospitals.Online search has become indispensable to the consumer research process. Do you know what pops up when someone searches for your hospital name? Search engines hold no bias; good reviews and bad reviews will be served from multiple sources, including blog postings, message boards, sites like Yelp, and public Twitter conversations. Actively managing your online presence can positively influence the conversation. - 59 percent of adults have looked online for health information in the past year.This is a golden opportunity to get in at the ground floor with potential prospects. By building multiple healthcare conversations with your audience, you have a much better chance of being relevant to their online searches—thus making your brand top of mind when they make a final decision about a provider. - 83 percent of patients rely on hospital sites to make a decision.Have you looked at your site recently? Does it look like a throwback to 1999 or is it sleek, modern and easy to use? For a lot of people, your hospital’s website is the first time they’ll interact with your brand—and as the old adage goes, you only have one chance to make a first impression. Make it count by ensuring that your site is up to date with modern web standards, technologies and design philosophies. - 57 percent said that a hospital’s social media connections would strongly affect their choice of providers.More than 50 percent of the nation has a social media account of some kind, with Facebook leading the charge. If you aren’t out there engaging with your audience, you’re already losing market and mindshare to your competitors. Talking to your audience online can help cement a solid, long-lasting relationship—and they’ll share these experiences with their friends on their networks, exponentially increasing your brand’s online reach. - 24 percent of patients post about their health experiences.We live in an increasingly connected world. Many of your patients are posting about your hospital before they step in, and immediately giving feedback after they step out. By involving yourself in this conversation, you can make sure that your brand has a solid online footing, mitigating bad experiences and reinforcing good ones.People want to hear from you. They want to talk to you. Most importantly, they want to feel like they have some measure of control over their brand experiences. But you can’t just put up a Facebook page and call it a day. A strong brand actively tries to cultivate conversations. For example, when consumers raise issues on Twitter or Facebook, over 80 percent report “liking or loving” hearing from the organization —but far too many hospitals use these platforms as nothing but a PR feed, updated two or three times a month.You have to enthusiastically and consistently engage people wherever they are in order to build a real rapport with them. It’s hard and time-consuming work, but the returns are worth it. Leverage your online presence—including mobile opportunities—to become the first name that comes to mind whenever anyone thinks of a pressing health issue.
When you hear the word blogger, what image comes to mind? A sacred group of people anointed by the All Mighty with special powers who unleash their acerbic editorial tongue lashing from 40-story skyscrapers in major cities around the world?
“ Because of the increasing personalization of Google search, +1's on posts on Google+ can vastly extend the reach and influence of your content. Work hard at building an influential Google+ network.”
Via Ron Sela, Jenny Braithwaite
In essence, the author has done a ton of “server-side processing” — work on their end to make their output as rich and efficient as possible. The goal is to maximize the ease of consuming the information. If they succeed, we, by reading their tweets, effectively gain a great deal of their insight without putting in much effort. Rather than doing all that reading and research, and pouring a lifetime into specializing in that field to be able to make sense of it, we just get the reward. Knowledge.
By following the right people on Twitter, we could see the world like a quantum physicist, movie critic, artist, explorer or entrepreneur. Even “normal” people have something special to say about how they interpret existence, and there is joy in more vividly seeing our friends’ perspectives.
Reading tweets won’t make us experts in all these areas. But our mortal lives are short. There’s not enough time to grasp the intricacies of everything. Twitter is a shortcut to the next best alternative – understanding through the help of those who truly understand.
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The effectiveness of an infographic as a marketing material depends in large part on the presentation or layout. The visual appeal plus the way information is displayed can go a long way to securing a sale.
Infographics present statistical data in a more palatable manner. Basically, it delivers information as a story, in a way that’s easier to understand. That’s why data shown in these graphics are more easily retained by viewers than if they read it in a paragraph.
With that in mind, marketers can take advantage of this potential and present their products in such a way that it will remain in the minds of the consumers. One of the best ways to do that is to tell a tale....
First content post, woo-hoo! For this joyous occasion, I’ve decided to write about the optimal times to post content on social media. This is not the first time this topic has come up, and it will definitely not be the last.
Making a new profile on a social media network is how you present yourself to the community (and can also lead to real revenue), so you want to spend your time focusing on things like your bio, developing a “voice” you want...
If you’re like most people, you start your day with a cup of coffee and a look at what’s happening in the world and on your favorite social platforms. If you’re like most professionals, you start your work day by logging...
Twitter was never meant to be a social network. In fact, Twitter started life as an internal messaging service for a podcasting company just over seven years ago. But how things have changed. Did you know this about Twitter? Twitter has released some internal research that shows how multi-media rich its platform has become and also its increasing role as an effective buzz and engagement tool that can used by journalists, news organisations and users to increase their Twitter followers and retweets....
“ I've seen quite a few people who don't understand Google Plus or think Google Plus is some sort of wasteland with giant swaths of inactivity. I was one of these people until I decided to dive in an...”
Via Patrick Ciriello
“ It’s important to note that social media platforms are quite different in their goals and features. This infographic from the 2013 Social Media Strategies Summit breaks down the categories nicely.”
Via Anthony Burke, AlGonzalezinfo
“In part one of my series, I looked at how to find and build a beta community for your product or service. In part two, I look at how to create social media buzz and word of mouth marketing to attract potential customers.”
Via Ally Greer
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.