The Social Brand
10 views | +0 today
Follow
The Social Brand
Leveraging tech & digital in marketing communications
Your new post is loading...
Your new post is loading...
Scooped by Chris Verlengia
Scoop.it!

Why B2B Businesses Should Leverage the Potential of Social Media in 2013

Why B2B Businesses Should Leverage the Potential of Social Media in 2013 | The Social Brand | Scoop.it
Businesses need to look to social media to improve the online exposure, the way we interact in business is changing and these facts will emphasize just that
Chris Verlengia's insight:

Social Media isn't just for B2C brands anymore. In fact, 64% of B2B brands reported investing in social media marketing initiatives in 2012, and nearly 50% of B2B brands plan to increase social media spending in 2013.

 

Consider adding social media to your B2B marketing mix to create new and economical engagement channels. Not sure where to start? When it comes to lead generation, Twitter takes the cake, besting other popular platforms like Facebook and LinkedIn 9:1.

 

Key Question: How much consideration are you giving social media as a part of your 2013 B2B marketing mix?

more...
No comment yet.
Scooped by Chris Verlengia
Scoop.it!

10 Top Social Media Monitoring & Analytics Tools

10 Top Social Media Monitoring & Analytics Tools | The Social Brand | Scoop.it
Social media is quickly becoming a main focus of marketing for businesses. Social media can be an excellent tool to build a community around
Chris Verlengia's insight:

ROI. It's the fabric of and rationale for everything you do as marketing communications pros. Without it--or the metrics to properly assess it--your campaigns could fall flat with the C-Suite. The spread of social media has only made measuring your inputs and outputs more important. You know your brand's not "wasting time" with platforms like Facebook and Twitter, but aggregating and demonstrating the value of digital communications can be difficult.

 

This quick guide provides a nuts-and-bolts overview of top analytics tools to track and tailor your communications. They each provide unique perspective and feedback, so try them all for a month to see what suits your particular need(s) best, and don't be caught flat-footed in the boardroom again.

 

Key Question: What element of your social media strategy is perceived as the least viable and how can you gauge its performance?

more...
No comment yet.
Scooped by Chris Verlengia
Scoop.it!

56% Of The Marketers Integrate Email Marketing With Social Media But Not Mobile

56% Of The Marketers Integrate Email Marketing With Social Media But Not Mobile | The Social Brand | Scoop.it
Email is the most admired tactic that is often dismissed as being too rudimentary for today’s focus on real-time information.
Chris Verlengia's insight:

Don't believe the hype, email isn't a dead technology. Sure, its advances have been relatively minimal in scale and scope when compared to mobile devices and integrated applications, but its still the most widely used medium in America. Nearly 90% of all web users access email and an estimated 66% of all Americans will use email in 2013.

 

For communicators, this means email should remain a staple of your toolbox, but with one BIG caveat: don't forget to integrate mobile in your e-marketing. As the proliferation of smartphones continues, it’s critical to recognize the comprehensive user experience created by developing email with mobile in mind.

 

Key Question: When was the last time you checked your brand's e-blast on an iPhone? Android?

more...
No comment yet.
Scooped by Chris Verlengia
Scoop.it!

5 Apples for every Android on Gogo Inflight Wi-Fi networks

5 Apples for every Android on Gogo Inflight Wi-Fi networks | The Social Brand | Scoop.it
iPads are the most popular aircraft device. Then laptops. Then iPhones.
Chris Verlengia's insight:

With smartphones and tablets near ubiquitous, in-flight entertainment has taken on a new definition. Travelers no longer sit dormant awaiting their peanuts and ginger ale while thumbing the pages of SkyMall. As soon as the flight crew provides the all clear to use electronic devices, anxious hands reach for power buttons and headphones.

 

With little else to distract them, travelers listen to playlists and often crawl haphazardly through the web on Gogo Wi-Fi. Whether your brand is B2C or B2B, you don't want to miss this golden opportunity to engage or entertain your customers.

 

Key Question: How user friendly is your brand's iOS app and how can it provide more value on the go?

more...
No comment yet.
Scooped by Chris Verlengia
Scoop.it!

SXSW: What 'like' button? Share what you hate with Hater app

SXSW: What 'like' button? Share what you hate with Hater app | The Social Brand | Scoop.it
AUSTIN, Texas -- Haters, we think you're going to like this.
more...
No comment yet.
Scooped by Chris Verlengia
Scoop.it!

Sorry, Marketers, You're Doing Twitter Wrong

Sorry, Marketers, You're Doing Twitter Wrong | The Social Brand | Scoop.it
Most marketers are tweeting too much on the wrong days, not using hashtags enough and almost never do the one thing that will dramatically boost their retweets — ask for them — ...
more...
No comment yet.
Scooped by Chris Verlengia
Scoop.it!

Five Email Marketing Trends For 2013

Five Email Marketing Trends For 2013 | The Social Brand | Scoop.it
We have collected opinions from some of the leading experts and practitioners on email marketing trends to look out for in 2013, which we hope will provide you with some insight for your 2013 email marketing activities.
more...
No comment yet.
Scooped by Chris Verlengia
Scoop.it!

Marketers: What Mobile Users Will and Won't Put Up With

Marketers: What Mobile Users Will and Won't Put Up With | The Social Brand | Scoop.it
Young people between the ages of 18 and 24 are even more connected to their mobile devices than you might think. Nine in 10 young adults spend between one and five hours on thei...
more...
No comment yet.
Scooped by Chris Verlengia
Scoop.it!

Recovery Time: 3 Big Brands Bounce Back After Social Media Fails

Recovery Time: 3 Big Brands Bounce Back After Social Media Fails | The Social Brand | Scoop.it
A look at how long it took these companies to win back their positive sentiment online after separate PR firestorms.
Chris Verlengia's insight:

Failure, at some level, is inevitable for most brands. It's nearly impossible to cover all bases all the time, and when crisis strikes, your response--and the speed of that response--will make all the difference in regaining the confidence of customers.

 

This informative case-graphic takes us inside the social media fallout and eventual recovery of three top consumer brands. While every marketer will glean something slightly different from these teachings, we can/should all agree that authenticity is a brand's primary currency in the digital age.

 

Key Question: What two things could you do today to reduce your brand's response time if a social media crisis strikes?

more...
No comment yet.
Scooped by Chris Verlengia
Scoop.it!

Where's Waldo? Google Glass app helps find friends in a crowd

Where's Waldo? Google Glass app helps find friends in a crowd | The Social Brand | Scoop.it
All kinds of uses are already being envisioned for Google Glass eyeware, and the one that's catching our eyes is an app that would help users find their friends and family in a crowd, and vice versa.
Chris Verlengia's insight:

It's not often marketing and communications professionals have the opportunity or lead time to prepare and position their brands for the next "big thing," but Google Glass may represent that chance. The latest development from Google, now in its infancy, takes the concept of the social web off our screens and into our world.

 

Imagine a Minority Report-type future where ads are served up dynamically depending on your purchasing preferences and physical location. Does Google Glass represent the advent of marketing 3.0? I'm betting on it, and I'd advise your brand to do the same.

 

Key Question: How will Google Glass and similar technologies change the way customers engage with your brand?

more...
No comment yet.
Scooped by Chris Verlengia
Scoop.it!

Branding With Twitter: 11 Steps To Building Your Brand On Twitter

Branding With Twitter: 11 Steps To Building Your Brand On Twitter | The Social Brand | Scoop.it
You Branding With Twitter? Building your brand on Twitter is even more important now. Why? Twitter is now the fastest growing social platform in history and I see it continuing that growth.
Chris Verlengia's insight:

Twitter is hot and happening, and unless you've been working on a green screen running DOS in a broom closet the past three years, there's a good chance your brand is already "experimenting" with this dynamic social media platform. Unfortunately, there's also a good chance you're not getting the most out of your tweets.

 

According to this article, curating a good Twitter feed means considering the technology across all existing communication channels and providing quality content--not merely a regurgitation of positive PR. Get the right people involved early in the process and keep them engaged and active. Your brand will be better for it.

 

Key Question: How can you use Twitter to authentically connect with your primary clientele?

more...
No comment yet.
Scooped by Chris Verlengia
Scoop.it!

Google Field Trip, a location-based discovery app, comes to iPhone

Google Field Trip, a location-based discovery app, comes to iPhone | The Social Brand | Scoop.it
Google Field Trip, an app that alerts users of interesting places as they travel, has arrived on the iPhone and iPod Touch .
Chris Verlengia's insight:

Similar to "Yelp!" but powered by Google, "Field Trip" is the latest in a series of apps to alert users to the host of cool things happening all around them. From marketing restaurants to landmarks and everything between, Field Trip has the capacity to lift your brand by exposing your business or organization to a sea of new patrons.

 

Admittedly, this app might not be a logical fit for all brands, but it offers communicators yet another platform with which to create dialogue and offer your services.

 

Key Question: How can Field Trip help potential customers physically experience your brand?

more...
No comment yet.
Scooped by Chris Verlengia
Scoop.it!

Hasbro Expands Transformers Brand Into New Media

Hasbro Expands Transformers Brand Into New Media | The Social Brand | Scoop.it
To Hasbro, there is no one too young or too old to play with a Transformers robot, watch a Transformers television show or play a Transformers video game.
more...
No comment yet.
Scooped by Chris Verlengia
Scoop.it!

What Makes Digital Marketing Fundamentally Different?

What Makes Digital Marketing Fundamentally Different? | The Social Brand | Scoop.it
If marketing practice has changed so fundamentally, why do our marketing organizations look so much the same?
more...
No comment yet.
Scooped by Chris Verlengia
Scoop.it!

8 Ways Your Content Strategy Should Change With the New Facebook News Feed

8 Ways Your Content Strategy Should Change With the New Facebook News Feed | The Social Brand | Scoop.it
Learn how your content strategy may need to adjust with the new Facebook News Feed.
more...
No comment yet.
Scooped by Chris Verlengia
Scoop.it!

The Marketer's Guide to Instagram

The Marketer's Guide to Instagram | The Social Brand | Scoop.it
From taking engaging pictures to using hashtags to using more advanced tools, here's how to kick off your company's Instagram strategy.
more...
No comment yet.