Social media is not a solo act. It's best as part of a jazz combo. Instead of thinking of social media as a freestanding tactic, first consider how you can add social media components to your existing marketing initiatives.
I liked tihs article becuase it showed how socail media isn't just about using facebook and twitter etc but it extends to things such as email, marketing resaerch. These are just other ways to communicate with consumers and its easy to learn how. If your compnay has a big event coming up, tell people about it using social networks as this as a better way of reaching a wider audience. Use the various google applications to generate search links to your company. Social media shouldn't be ignored as it is a very helpful thing to use which will benefit brands and companies.
Direct marketing, unlike indirect marketing, directly reaches the target customer without intermediate distribution channels. Examples of direct marketing channels include direct mail, media advertising, door-to-door sales, and telemarketing.
This article showed the advantages of direct marketing for companies, consumers and also why telemarketing is still a useful tool to get information. Direct marketing is an advatage for companies because they have control over the marketing message. It is eay to pick who to target, cost effective comapred to other mass market marketing and it is easier to measure results. For consumers with pamphlets and brochures, personalised marketing materials can be received by them to meet their preferences. The article also talks about telemarketing. Yes it is an old tool but it is still useful as the one-on-one contact with the consumer generates a response and opinions can be recorded directly from that customer. Also with their numbers saved to a database that customer can be contacted again for follow up things
Although this was a short article it made some good points about communication. Firstly is that a company's brand can't just be built by the company. It needs consumers input and communication with them in order to improve the brand. Once the brand has a strategy this must be reflected through communication with not only the top people of the company but the sales people, people who manage phone calls even down to the website message and uniforms employees wear. A company that can deliver all this is using good IMC communication and can be able to maintain good relationships with consumers as communication skills would be mastered.
In this article IMC is defined again and also emphasises how businesses can use IMC to maximise success. Also how it can help other business to communicate well so that there is one main goal and that main goal is achieved. IMC is all about synergy which ties in with the strategic marketing communications partnership. Without synergy that main goal that was created at point A would then be a different goal at the end.
I thought this was a good article in reference to consumer engagement and the importance of it. In the first paragraph it states that although some business' can survive without a good consumer enagement, eventually without enagement with consumers those business' will experience difficulty. As IMC is about building brand equity,this article ties that in with consumer engagement and how it helps to build brand equity as it emphasises how crucial it is to enage consumers with your product or brand so in the long run it will benefit your business. There are also many ways consumers can be engaged which the artilce mentions. This could be through social medias like facebook, twitter etc which is great because then there can be a wider response. Without consumer engagement it would be hard to retain those relationships (consumer to business) and loyal consumers are easier to satisfy. I think if business' pay more attention to the engagement process that would benefit their business and help establish a good and strong relationship between both parties.
With nearly 50% of consumers reporting that both search and social media influence purchases, Social Media and SEO are hot topics for most online marketing firms. But there’s a world of difference between the notions of social dominance, super-powered with search ubiquity and the ability to successfully implement – especially in large companies.
One of the most common issues is that social media efforts themselves are often uncoordinated activities, let alone working in sync with search engine optimization. Enterprise marketing initiatives typically involve multiple stakeholders, layers of approval and messaging guidelines that can stifle ambitious social content optimization and promotion.
It is possible to make significant progress in a reasonable amount of time with the right mix of planning, communication and expertise. The key is to understand the nature of the business and how a coordinated social media and SEO effort can help the company solve problems and achieve goals.
Here are 5 Tips to Empower Enterprise Social Media SEO: 1. Education 2. Advocates 3. Results 4. Availability 5. Content Creation & Curation [read full article http://j.mp/lMMTdU]
This article talks about how important to know how to use and frequently use social media. It will benefit a company aloy as there are 750 billion people who use socail networks. Company's can build relationships and is also another form of consumer enagement as updates on facebook pages or twitter/blogs can be made informing the consumers and keeping in touch with them. Links can be included so that the consumer can be directed to a website which by clicking the link can be measured by the people operating the social network sites. Social media is the future and companies need to be aware of this.
This article tells us how important budgeting is and how it can affect business' objectives. It also suggests that managers need to be aware of the IMC process when it comes to promotion tools and communication tools so that funds are allocated sensibly as conditions can change. This advice needs to be taken on board in order to keep to the budget and maintain the common business objective.
A partnership between innovative market research companies and marketing communication ones can offer the right solutions, resources and methodologies to help companies successfully and safely navigate the web blue ocean to generate leads, in a...
I think this article is great as it tells us how its not just about how we can segment markets and deliver brand messages but that there are other people involved that help make those brands successful and how the process of getting the brand popular is done. This artilce puts togetehr a market research company and a marketing communications company togther to help shape brands such as Dove and to get people talking about them both online and offline. In order to keep partnerships between two different companies is to communicate with each other and to keep each other in the loop so that the campaign amd message is all the same throughout.
Twitter, Facebook, viral videos ... new ways of spreading the word are becoming more important to luxury brands, but the traditional print and poster campaign is still a critical vehicle for conveying a label’s core message for the new season.
You don’t need to compare classic ad campaigns with social media but instead discover how they can work effectively together to create the best brand message,” says Emma Hill, creative director at Mulberry.
This article deals with luxury brands and touch on if social media and digital ways of spreading the brand's message is better than using the traditional poster campagin. I think this is becoming a frequently asked question as consumers nowadays are online more so you would think logically that social medias would be a good place for these brands to spread their messages. However I'd like to think of the saying if its not broken don't fix it and how about using it in a diferent way. Consumers still walk in town where there are billboards and still take public transport where there are traditional prints and posters. I think what this artlcle and teh creators of this luxury brands are saying is that both methods (new and traditional) are just as importnat as the other to deliver a message. Also keeping IMC in mind, IMC doesn't just use social media sites and posters but a whole range of things like, banners, sides of trains and buses, letetrboxes, beaches, sports teams etc. In saying this some messages are hard to pick up when it is just in print and not a video type.
Do you think one method is more importnat than the other?
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