Themes of IMC.
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Themes of IMC.
Important themes relevant to IMC
Curated by Brad McMahon
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Branding Strategy Insider | Strong Brands And Corporate Growth

Branding Strategy Insider | Strong Brands And Corporate Growth | Themes of IMC. | Scoop.it
In what ways does developing a strong brand increase a company’s growth potential?
Brad McMahon's insight:

This article depicts the importance of developing a strong brand has on increasing a companys profit. Explained in 3 specific ways, firstly charge a higher price an confidentally will reflect in higher profits. Secondly a company with a strong name will easily have access to numerous distribution channels to get into. Last but not least, once trusted and has respect in the market, the brand name can be launched onto new items, thus leading to a mauch faster market penetration. No smaller companies are mentioned in the article, can this be applied to them, as well as companies that are young in age?

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Shaima'a Ali's comment, March 20, 2013 2:32 AM
This article is good because it pinpoints very clearly how a company can build a strong brand by increasing is growth potential in 3 steps, as Brad as stated. These 3 steps encompass the ways a strong brand, such as Coca-Cola benefit in many way and also save considerable amounts of money by having a strong brand name in the eyes on the consumer to begin with. By charging higher prices, strong name for the brand and gaining trust and respect – these companies may be enabled to earn more and grow faster as the article suggests. Basically, this article describes that the role of IMC is to go deeper into understanding brand equity and customers as best as possible, which in return will allow growth. One can understand this article quite easily with the examples given in a short and precise manner.
Medinah Ali's comment, March 21, 2013 5:11 AM
Brad McMahon –
Building a strong brand is crucial as this helps consumers understand if the product is better than the competitors. This article helps acknowledge 3 steps which are mentioned by Brad. A Strong Brand can lead the market – it can determine profit against competitors, brand loyalty and charge excessively on products. This can also determines consumers trust and respect over time.
Meera Bhana's comment, March 21, 2013 5:33 PM
This is a good article because it outlines the importance of creating a strong brand so that a company can increase its profits.. As brad stated this can be done in 3 certain ways. It is important that these ways are followed to be able to achieve maximum branding and profits. This concept can be applied to both small and large business.. In the large business actions will need to be more drastic to acheve goals and may take longer amounts of time
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The Brands That Survive Will Be The Brands That Make Life Better

The Brands That Survive Will Be The Brands That Make Life Better | Themes of IMC. | Scoop.it
We interact with brands almost every moment of our day. From the moment we wake up, we’re being bombarded with logos, advertisements, and products, all designed to make our lives easier but also to make us feel a connection to companies.
Brad McMahon's insight:

This article highlights the lack of impact and engagement brands have with consumers in everyday life. brands exisit all around us an we are confronted with them almost everywhere we walk. It emphasizes the focus on outcomes rather than outputs. Companies who reach high levels of success will not be praising there great products and substantial profits, instead the way they engage with consumer. Consumers want more and they have the power to change anything.

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Shaima'a Ali's comment, March 20, 2013 10:36 PM
Dont completely agree with the article as it focuses on only a part of what is responsible for the success or failure of a firm or its product. A brand may exist and may carry on to exist while other fail not because it may neccessarily be better but rather may have been the first or may have had the support structures in place for its consumers for example, apple is still around but it didnt have the most successful products early in its life. I wish the article had better elaborated on the difference between outcomes and outputs better.
Medinah Ali's comment, March 21, 2013 5:25 AM
Brad McMahon –
Consumers do have the power to change anything, but they are often swamped by media, persuading them to purchase a product. Brands are often labelled as a high-end item often associated with hierarchy and class. For example – Nike products often make consumers believe if they purchase a product they are closer to becoming like their idol. Which is a trick played by social media, advertising and strong brands, showing consumers to focus on the positive – therefore companies reach a higher success rate while engaging consumers.
Meera Bhana's comment, March 21, 2013 6:04 PM
The concept and idea of this article is something i do not 100% agree with and this is shown in the above comments..Brands are something that we are surrounded with no matter where we go or when. To create a good product and awareness is a mixture of both the product itself and how it is taken by consumers. As brad stated "Consumers want more and they have the power to change anything." no matter how much yu change a product if it is not marketed to them in the correct way it wil not be a success.
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#BrandManagement : 8 Great Ways to Strengthen Your Branding on YouTube [INFOGRAPHIC]

#BrandManagement : 8 Great Ways to Strengthen Your Branding on YouTube [INFOGRAPHIC] | Themes of IMC. | Scoop.it
Branding your messages on YouTube makes them easy to recognize as belonging to you.

Via Gladys Pintado, roberto toppi, Aki Puustinen
Brad McMahon's insight:

Youtube is used by almost everyone who has access to the internet. This article/diagram explains how companies can catch on to the increasing usage of youtube by consumers to manage their brands. Basically in a nutshell it gives clear direction how to maximise your brand advert so that you can get the most from your consumers.

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Shaima'a Ali's comment, March 20, 2013 10:44 PM
Agreed that youtube is a very powerful tool available at a marketers disposal today but what the article fails to cover is the negative impacts youtube can have on a brand. Since your consumer can also vent their dissatisfaction on it to the world about your product.
Medinah Ali's comment, March 21, 2013 5:32 AM
Brad McMahon –
YES!! I agree, YouTube is a powerful advertising tool for marketers. It can change the total aspects of brands and perception towards consumers. I also agree with Shaima’a, this article does fail to outline the negative effects of advertising through YouTube. Consumers who have experienced a positive outlook on a product are less likely to advertise it whereas dissatisfied consumers will vent to the world about their negative experience.
Meera Bhana's comment, March 21, 2013 5:57 PM
youtube is definatly becoming the new medium for companies to market through. As stated in the above comments it is important that companies dont get carried away and understand that there are some negative impacts involved and to be aware of this when marketing products online especially on youtube