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Tech, Social Media, IBM, HP, Microsoft, Business
Curated by Roar Nyheim
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Klout reportedly to be acquired by social marketing ... - The Next Web

Klout reportedly to be acquired by social marketing ... - The Next Web | theDigitalRoar | Scoop.it
Klout is reportedly being acquired by the social marketing company Lithium Technologies. Sources tell Re/code that the deal is in the “low nine figures” for the company that help tells users how influential they are.

Via Rami Kantari, massimo facchinetti
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Martin (Marty) Smith's curator insight, February 12, 2014 10:12 AM

Why Klout Matters
Interesting development. Klout is the great undervalued asset of the social marketing revolution. Problem with Klout is no one trusts it. When I tried to explain why trust is MOOT to my previous employers they didn't get it. 

Trust is moot because in the absence of anything else some metrics always beat no metrics. My previous employer was arguing the "Where's the ROI" argument when the content marketing we created raised their Klout score 292%.

As an Internet marketer debate over whether 2 + 2 = 4 is moot because so what (lol). If something tells me WHY 2 + 2 = 4 or how I can get the social shares and viral lift I need from it then we can make money.

The other point I made is when something goes up 292% ASSUME there was ROI benefit. THAT is the correct debate to have - the attribution debate. I could argue 50% of new business was influenced by our content marketing and they would argue something less.

But at least we would be having the right argument in the right way (lol). M  

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The Cost of Social Media Interruptions [Infographic] - ChurchMag

The Cost of Social Media Interruptions [Infographic] - ChurchMag | theDigitalRoar | Scoop.it

Has the “Social Media Monster” swallowed you up with all the social media interruptions?


Via massimo facchinetti
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Internett vil være tre ganger så stort i 2017 - IT - E24

Internett vil være tre ganger så stort i 2017 - IT - E24 | theDigitalRoar | Scoop.it
Fra 2012 til 2017 vil den globale IP-trafikken vokse til det tredobbelte.
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Cloud computing – en skyfri himmel? - Hegnar Online

Cloud computing – en skyfri himmel? - Hegnar Online | theDigitalRoar | Scoop.it
Cloud computing – en skyfri himmel?
Hegnar Online
Artikkel av: advokat professor dr juris /partner Olav Torvund i Bing Hodneland advokatselskap DA. Hva er «cloud computing»?
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