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Trucking Industry Confirms: The Economy Has Slowed

Trucking Industry Confirms: The Economy Has Slowed | TheBottomlineNow | Scoop.it
This is one of the best bellwethers there is.
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Startup Owner's Manual: How to 'Get' Customers

Startup Owner's Manual: How to 'Get' Customers | TheBottomlineNow | Scoop.it
Now that you've launched a mobile app or retail website, it's time to 'pull' customers toward you. Here's how.
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This One Little Thing Will Make You Good At Anything You Try

This One Little Thing Will Make You Good At Anything You Try | TheBottomlineNow | Scoop.it
It has nothing to do with talent....
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10 Things You Need To Know Before The Opening Bell

10 Things You Need To Know Before The Opening Bell | TheBottomlineNow | Scoop.it
Greek leaders officially form a government, Japan's trade deficit rockets higher, and guess who was seen out with Olivier Sarkozy.
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Angel Investor Tells Us 4 Questions That Founders Need To Ask Themselves Before Fundraising

Angel Investor Tells Us 4 Questions That Founders Need To Ask Themselves Before Fundraising | TheBottomlineNow | Scoop.it
What are the cons of having that much money?
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This Sex Toy Founder Tells Us How She Keeps Things Professional At The Office

This Sex Toy Founder Tells Us How She Keeps Things Professional At The Office | TheBottomlineNow | Scoop.it
"This is not your grandma’s Tupperware party."...
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Here's The Advice Steve Jobs Gave The Obama Campaign Before He Died

Here's The Advice Steve Jobs Gave The Obama Campaign Before He Died | TheBottomlineNow | Scoop.it
He tore into campaign manager Jim Messina. ...
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Energy Drink Hires Man In Jet Pack To Fly Around As 'World's Most Expensive Billboard'—Here's Today's Ad Brief

Energy Drink Hires Man In Jet Pack To Fly Around As 'World's Most Expensive Billboard'—Here's Today's Ad Brief | TheBottomlineNow | Scoop.it
Only $1.3 billion a month....
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Barbara Corcoran's Leadership Style: Rainbows and Steel-Toe Boots

Barbara Corcoran's Leadership Style: Rainbows and Steel-Toe Boots | TheBottomlineNow | Scoop.it

Case study: Barbara Corcoran's business management style is uniquely her own.  This lady is so sharp

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Forget Summer Swoon, This Is A Buying Opportunity: Wilkinson

Forget Summer Swoon, This Is A Buying Opportunity: Wilkinson | TheBottomlineNow | Scoop.it
With the price of safety, as measured by demand for the 10-year Treasury, trading near an all time high, it is fair to say that the price of risk, as measured by the S&P 500, is comparably cheap right now.
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Why Highly Intelligent People Fail At The Most Important Things In Life

Why Highly Intelligent People Fail At The Most Important Things In Life | TheBottomlineNow | Scoop.it
They have "evolutionary novel" problems.
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Barbara Corcoran: 'The Joy Is in the Getting There'

Barbara Corcoran: 'The Joy Is in the Getting There' | TheBottomlineNow | Scoop.it
In 'Trep Talk, the Shark Tank star and angel investor shares life lessons, her surprising secret to growing a business, plus the humbling moment that...
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An Italian Businessman Was Caught Trying To Sneak $2 Million In Gold Into Switzerland

An Italian Businessman Was Caught Trying To Sneak $2 Million In Gold Into Switzerland | TheBottomlineNow | Scoop.it
A sign of the times....
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Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day

Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day | TheBottomlineNow | Scoop.it

The classic sales funnel has long been used to describe website development strategy.

 

However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many.

 

It’s not as simple as writing lots of blog posts every day and distributing them on social channels.

 

In fact, the goal of strategic content marketing should be to identify, qualify, segment, score and, ultimately, close leads in an accelerated and predictable fashion.

 

In order to strategically deploy content marketing it requires the right software, a defined sales funnel and a campaign structure.

 

Read more: http://bit.ly/MjFpfA


Via Martin Gysler
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Martin (Marty) Smith's comment, April 29, 2013 7:27 PM
Segments are usually FINANCIAL measures such as VIPs or "multi-buyers". Segments is one way to quantify groups within your marketing. Personas are another. Personas identify archetypes and group characteristics (instead of financial segments). Personas help develop creative segments make sure you make money.
Ken Morrison's comment, April 29, 2013 8:12 PM
Hi Marty. I temporarily forgot that our comments showed up on your wall as well. Yes, I was endorsing you to a business student because your posts can add fresh insight in many of her buisness courses. Thanks Marty for all of your great scoops and true curation.
Martin (Marty) Smith's comment, April 29, 2013 8:13 PM
LOL, no worries Ken and next time I get to go hiking too :). Marty
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Tom Peters: Business Today - Too Much Talk, Too Little Do

Buy Tom Peters products at http://www.yoursuccessstore.com/index.php?main_page=advanced_search_result&search_in_description=0&zenid=un3uk8im78620i273k871tkml...
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How 22-Year-Old Kelsey Falter Went From Collecting Pennies To Founding A Hot NY Startup

How 22-Year-Old Kelsey Falter Went From Collecting Pennies To Founding A Hot NY Startup | TheBottomlineNow | Scoop.it
Investors threw $640,000 at her to leave Notre Dame and pursue a startup.
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TheBottomlineNow: So true so true

TheBottomlineNow:  So true so true | TheBottomlineNow | Scoop.it
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ABC's Shark Tank - Episode 3 "Stress Free Kids"

On this past weekend's episode of "Shark Tank," the ABC reality show featuring Corcoran Group founder Barbara Corcoran, Corcoran made an offer on a product c...
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New Study Shows Why Most People Think They're Better Than Everyone Else

New Study Shows Why Most People Think They're Better Than Everyone Else | TheBottomlineNow | Scoop.it
We all have hidden cognitive biases. ...
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Credit Card Debt Cut: The Reason May Surprise You : NPR

Credit Card Debt Cut: The Reason May Surprise You : NPR | TheBottomlineNow | Scoop.it
A new study showing that Americans lost nearly 40 percent of their wealth in the Great Recession turned up another notable result: Credit card debt also fell sharply; the median family's balance tumbled 16 percent.
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More foreclosures mean more fixer uppers

More foreclosures mean more fixer uppers | TheBottomlineNow | Scoop.it
NEW YORK (Reuters) - A year after purchasing their Richmond, Virginia, fixer-upper for $290,000 in 2010, Sherry and John Petersik rolled up their sleeves and tackled the outdated kitchen.They dragged...
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