I love this AT&T ad (actually I love the whole Kid focus group concept). This thing is done so well and only the grumpiest of grumpies can say they don’t love these kids. What I really like about this one is how naturally she responds when it seems like he’s checking her. Check out her facial expression “okay so I’m trying to be cute, that’s why I’m here”. It’s done so naturally (as only kids can do), it come off masterfully. Her answer “kindergarden” is classic. Here’s the AdGrade:
Creative- 5($$$$$) this was so natural it was almost not an ad (just a great viral video).
CONTENT- 4($$$$) the kids may have been more entertaining than the message but it still stuck….
TARGET- 5($$$$$) core spenders for AT&T (working parents and professional) got this one all day…..
STICK- 4($$$$) the kids stuck and AT&T branded echoed but does their product solution stick?
BUZZ- 4($$$) this one’s good for a chuckle…….
TOTAL- 23pts out of 25(grade A) Like I said this one is very entertaining. I really liked it.
I’m ReggieRedd and #ManILoveThisAd
Is better to have something you want now or later? You don't want to wait to eat your raisins because they'll turn into grapes! This girl must be trying to w...
Recent polls show that a lot of companies are unhappy with their marketing partners--and vice versa. Advertising exec Curt Hanke explains what's wrong with the current state of marketing and how to fix it.
OMG I love this ad (Sinatra still is the king when it comes to pitch music). This “Call Of Duty” Ghosts ad is off the chain. These 4 guys are a movie waiting to happen. This ad is not only entertaining but it’s very engaging. The subtleties in this ad are really smooth. In 60 seconds you’re in the game and out by the 60 seconds. The Megan Fox cameo is nice (right out of Transformers). The big guy in the group has great moving shots. This is a great ad. Here’s the grade:
CREATIVE- 5($$$$$) come on man look at this ad LOL….
CONTENT- 5($$$$$) you got the message…
TARGET- 5($$$$$) Dead on……..
STICK- 5($$$$$) all the gamers and non gamers will look up on this ad (adding the Sinatra music also engaged and older demo game player)……
BUZZ- 5($$$$$) it is Christmas……….
TOTAL 25pt out of 25pts (dead on A+ grade)
I’m ReggieRedd and #This is ManILoveThisAd
The official Call of Duty®: Ghosts live action trailer, directed by James Mangold and featuring Megan Fox, follows four buddies on the trip of a lifetime thr...
Over time I’ve run into many entrepreneurs. All of them have the next thing. For some it seems that they’re product is more of a religion than a customer solution (“have faith and believe in me”). Part of having something that works is “that it works”. I know this sound incredibly simple but for some entrepreneurs this seems to be an incredibly complex equation. I’ll make it simple, “CUSTOMERS BUY WHAT WORKS FOR THEM AS THEIR SOLUTION” (really a lot of internet marketers really need to hear this)..
People love to buy, but some hate to be sold to so make your product solution friendly. Make it easy for them to see your purpose (I really hate the marketers who’ll tell you “It’s all about the money” translated to mean” I want to ravage your pockets, what up?”).
Make sure your product has a real market solution and a real revenue path. That’s 1. Someone needs your solution and 2. Someone will pay for it. (That’s really simple to me.)
Here in TheBottomline I’ve added a section that I Like called ManILoveThisAd. This will be a review of the ads that I see and like online and television.
The ad I’ve chosen today is the KIA Soul Hamster spot (who don’t love these hamsters?). This spot is one of my favorites right now. This spot is all about transformation. It’s funny, informative and it works. To see the Hamsters transform themselves with personal development and to watch the creation and polishing of the new KIA Soul in parallel time is a nice touch. As the car get’s a makeover, so does the hamsters. This spot hit all the right point for a lot of demos(the shoe shot when they leave the car is classic, I love the first step they take on the red carpet). Here’s the grade:
CREATIVE- 5($$$$$) great job..
CONTENT- 5($$$$$) dead on…
TARGET- 5($$$$$) very impactive……
STICK- 5($$$$$) can’t wait to see it again…
BUZZ- 4($$$4) even though I loved it, I’m not sure how well it’s trending, but man I love this spot…….
TOTAL- 24pts out of 25pts(grade A+) Like I said I love this spot. It’s engaging and entertaining.
I’m ReggieRedd and That’s TheBottomLine “ILoveThisAd”
It's sleeker, sexier and more sophisticated than ever. And we're not just talking about the 2014 Kia Soul. The formerly frumpy Kia Hamsters have totally tran...