TheBottomlineNow
4.2K views | +0 today
Follow
TheBottomlineNow
It's Your Money
Your new post is loading...
Your new post is loading...
Scooped by Reginald Shipman
Scoop.it!

TheBottomline- ManILoveThisAd-Official Call of Duty®: Ghosts Live-Action Trailer - "Epic Night Out"

OMG I love this ad (Sinatra still is the king when it comes to pitch music).  This “Call Of Duty” Ghosts ad is off the chain.  These 4 guys are a movie waiting to happen.  This ad is not only entertaining but it’s very engaging.  The subtleties in this ad are really smooth.  In 60 seconds you’re in the game and out by the 60 seconds.  The Megan Fox cameo is nice (right out of Transformers).  The big guy in the group has great moving shots.  This is a great ad.  Here’s the grade:

CREATIVE- 5($$$$$) come on man look at this ad LOL….

CONTENT- 5($$$$$) you got the message…

TARGET- 5($$$$$) Dead on……..

STICK- 5($$$$$) all the gamers and non gamers will look up on this ad (adding the Sinatra music also engaged and older demo game player)……

BUZZ- 5($$$$$) it is Christmas……….

TOTAL 25pt out of 25pts (dead on A+ grade)

I’m ReggieRedd and #This is ManILoveThisAd 

 

 

The official Call of Duty®: Ghosts live action trailer, directed by James Mangold and featuring Megan Fox, follows four buddies on the trip of a lifetime thr...

more...
No comment yet.
Scooped by Reginald Shipman
Scoop.it!

BII REPORT: The 'Second Screen' Industry Is Ready For Prime-Time

BII REPORT: The 'Second Screen' Industry Is Ready For Prime-Time | TheBottomlineNow | Scoop.it
Mobile is changing the entire TV experience. ;
Reginald Shipman's insight:

TV watching is a mass function in our day to day.  So it will be just a matter of time before this segment intergration takes place.  The question will be will there be enough money on the plate for everyone and also how effective will the second screen ad impact be versus traditional TV advertising or will to two situations be duplicitoius.  Companies buy ads based on impact, not potential impact.

more...
No comment yet.
Scooped by Reginald Shipman
Scoop.it!

TheBottomline- ManILoveThisAd-2014 Kia Soul Hamster Commercial (Lady Gaga "Applause" Official Song)

Here in TheBottomline I’ve added a section that I Like called ManILoveThisAd.  This will be a review of the ads that I see and like online and television. 

The ad I’ve chosen today is the KIA Soul Hamster spot (who don’t love these hamsters?).  This spot is one of my favorites right now.  This spot is all about transformation.  It’s funny, informative and it works.  To see the Hamsters transform themselves with personal development and to watch the creation and polishing of the new KIA Soul in parallel time is a nice touch.  As the car get’s a makeover, so does the hamsters.  This spot hit all the right point for a lot of demos(the shoe shot when they leave the car is classic, I love the first step they take on the red carpet).  Here’s the grade:

CREATIVE- 5($$$$$) great job..

CONTENT- 5($$$$$) dead on…

TARGET- 5($$$$$) very impactive……

STICK- 5($$$$$) can’t wait to see it again…

BUZZ- 4($$$4) even though I loved it, I’m not sure how well it’s trending, but man I love this spot…….

TOTAL- 24pts out of 25pts(grade A+)  Like I said I love this spot.  It’s engaging and entertaining.

I’m ReggieRedd and That’s TheBottomLine “ILoveThisAd”

 

It's sleeker, sexier and more sophisticated than ever. And we're not just talking about the 2014 Kia Soul. The formerly frumpy Kia Hamsters have totally tran...

more...
No comment yet.