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Reginald Shipman's insight:
This will be an important moment to watch facebook's ability to provide traction to a product. The question will be will is this just going to be a huge fishing expedition for face book likes or will they really be able to sell this shoe to Facebook users.(these are not Jordans and $275.00 is up there.) Let's be real, the people who will purchase these shoes were already going to buy them. If it's a high end athlelte, his agent's going to get it for them as a gift. The collector has been waiting for them. The question will be whether Facebook can synergize a qualitative and quanitative market simutaniously. That's hard to do and the people who will recognize this task will be minimal (people in marketing and advertising). That a real hard accomplishment but the people who are bright in this industry will know that this is a media stunt.(If Facebook would have bought these shoes and gave them to their users then that would have been news. If these shoes were $149.00 to $169.00, now that's news. Jesus they're shoes.) Facebook has the money to buy the shoes for their users and the likes maybe still will not transfer into sales. Facebook has to be able to create traction between the likes and the sales with their users.
Nice shoe though......