Here in TheBottomline I’ve added a section that I Like called ManILoveThisAd.  This will be a review of the ads that I see and like online and television. 

The ad I’ve chosen today is the KIA Soul Hamster spot (who don’t love these hamsters?).  This spot is one of my favorites right now.  This spot is all about transformation.  It’s funny, informative and it works.  To see the Hamsters transform themselves with personal development and to watch the creation and polishing of the new KIA Soul in parallel time is a nice touch.  As the car get’s a makeover, so does the hamsters.  This spot hit all the right point for a lot of demos(the shoe shot when they leave the car is classic, I love the first step they take on the red carpet).  Here’s the grade:

CREATIVE- 5($$$$$) great job..

CONTENT- 5($$$$$) dead on…

TARGET- 5($$$$$) very impactive……

STICK- 5($$$$$) can’t wait to see it again…

BUZZ- 4($$$4) even though I loved it, I’m not sure how well it’s trending, but man I love this spot…….

TOTAL- 24pts out of 25pts(grade A+)  Like I said I love this spot.  It’s engaging and entertaining.

I’m ReggieRedd and That’s TheBottomLine “ILoveThisAd”

 

It's sleeker, sexier and more sophisticated than ever. And we're not just talking about the 2014 Kia Soul. The formerly frumpy Kia Hamsters have totally tran...