About my interests | Project team
3 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Elodie Lemaire
Scoop.it!

Square credit card readers now available at AT&T retail stores

Square credit card readers now available at AT&T retail stores | About my interests | Project team | Scoop.it
The list of places that you can pick up a Square credit card reader for your mobile device continues to grow, with the company announcing a new partnership with AT&T today. As part of the deal...
more...
No comment yet.
Scooped by Elodie Lemaire
Scoop.it!

5 Steps to a Successful Content Marketing Strategy | Business 2 Community

5 Steps to a Successful Content Marketing Strategy | Business 2 Community | About my interests | Project team | Scoop.it
Like any other marketing activity content marketing requires planning and hard work in order to succeed.  Most of the times lack of planning is the reason for
more...
No comment yet.
Scooped by Elodie Lemaire
Scoop.it!

Laptop Bag Transforms into Desk and Chair | Gadget Lab | Wired.com

Laptop Bag Transforms into Desk and Chair | Gadget Lab | Wired.com | About my interests | Project team | Scoop.it
If there is ever an Autobot which transforms from laptop case into desk and chair, then it will look like the Openaire, Nick and Beau Trincia's rathe
more...
No comment yet.
Rescooped by Elodie Lemaire from MarketingHits
Scoop.it!

Credit Cards Go Mobile

Credit Cards Go Mobile | About my interests | Project team | Scoop.it

These days, your smartphone is an all-in-one gadget containing a camera, video games, calendars, and all your social media accounts. Now, these devices can be used for a new, groundbreaking purpose: mobile purchasing. Basically, people can use their phones to pay for stuff, or download apps and shop on their phones.

Most recently, stores like Wal-Mart, Target, and the 7-11s in Japan are working to build a mobile payment network where customers will download apps and be able to pay for items by tapping their phones on a reader installed in the store.

Starbucks also recently announced their mobile payment program set to roll out this Fall. The coffee conglomerate partnered with private company Square for this endeavor. Customers will download the Square app, store their credit card information, and can use the barcode on their phone to pay at the register.

Everyone has their phone on them at all times, so using the mobile pay system will be a very easy transition. Because patrons won’t have to go into their wallets and get out their credit cards, lines will go much faster.

People might be a little wary about paying for something using their phone, but mobile payments are some of the safest for online transactions. Mobile payments only require customers to input their phone number, not their name or social security number or any other top-secret information. Because of this, mobile payments become much less attractive to hackers. Also, as opposed to paying with a physical credit card, paying by smartphone requires the customer to provide authorization for the payment.

Taking the mobile payment system one step further is one of Starbucks’ biggest competitors, Dunkin Donuts. The first ever Dunkin Donuts app launched on Thursday for iPod Touch, iPhone, and Android. The app lets customers buy a Dunkin Donuts card or reload an existing one and pay for their coffee and donuts by scanning their phone at the register.

This app goes one step further and gives customers the opportunity to give others the gift of Dunkin. You can send anyone a virtual Dunkin Donuts gift card through text, email, or Facebook.

McDonald’s has also jumped on the mobile payment bandwagon using PayPal. The fast-food chain is testing this system out in 30 locations in France. McDonald’s takes a different approach to mobile payments by placing customers who pay through PayPal in a different pickup line to get their food faster.

With everything going mobile these days, the new mobile payment programs are sure to be popular.


Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Scooped by Elodie Lemaire
Scoop.it!

Laptop Case Morphs into a Desk and Chair

Laptop Case Morphs into a Desk and Chair | About my interests | Project team | Scoop.it
You've seen them around parks. Those people sitting with their laptops on their lap, enjoying the beauty of another day on Earth, working from wherever their heart desires.
more...
No comment yet.
Rescooped by Elodie Lemaire from Innovation & Technology
Scoop.it!

7 règles pour un directeur marketing en mode « kickstart »

7 règles pour un directeur marketing en mode « kickstart » | About my interests | Project team | Scoop.it

Via Pierre Cappelli
more...
Pierre Cappelli's curator insight, April 25, 2013 4:31 PM

"Je suis directeur général et directeur marketing (CMO), dans une jeune start-up, Melusyn. Voici, pour vous, les quelques astuces que j’ai pu constater lorsque l’on kickstart une entreprise ou un projet, même dans un grand groupe. Les quelques trucs que je verrais bien dans un cours de CMO 101 comme on en fait pas à l’école."
A lire, très intéressant!