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Curated by Ari Meier
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What Is Web 3.0, Really, and What Does It Mean for Education?

What Is Web 3.0, Really, and What Does It Mean for Education? | The WWW | Scoop.it

“I don’t know where exactly Web 3.0 is going to go,” says the Digital Harbor Foundation’s Shelly Blake-Plock. “But I do recognize that we’re going to see smarter computers and the digital and physical worlds merge in very real, practical ways.”

 

 

Read More: http://www.edtechmagazine.com/k12/article/2012/10/what-web-30-really-and-what-does-it-mean-education


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Ari Meier's insight:

I definitley see the social aspect of Web 3.0 being great in the education arena; especially as education is slowly moving in the direction of web based learning.

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Is Your Business Ready For Social Search?

Is Your Business Ready For Social Search? | The WWW | Scoop.it

2012 saw a big shift in many search engines towards a more social search.

 

With Google’s search engine integrating more social information from Google+ and other social networks, and Facebook’s plans to introduce new social search features, 2013 should lead to an even more social SEO strategy.

Social search uses the social network activity from the person performing the search to deliver more personalized and relevant search results.

Find Out More: http://www.business2community.com/social-media/is-your-business-ready-for-social-search-0375269

 


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Martin (Marty) Smith's curator insight, January 14, 2013 9:50 AM

Social Search changes a lot of things you may not realize such as:

* The rhythm and schedule of your content creation.
* How, where and why you share content. 
* Who you follow, curate in and reference.

* How you treat "evergreen" content.

* How you gather User Generated Content (UGC).

 

These last two bullets aren't covered extensively in the linked article. Evergreen content, the content you've had up forever and that defines your business vertical, needs to "pop" on social nets or it begins to decay in value. 

This need for "constant updates" increases the importance of UGC. The ability to review or add to your content gives your website the best content it can't "buy" and UGC helps content update more frequently, increase shares and generally make YOUR content OUR content and that is what you want. 

If you don't have a comments or review block on your content add it. It isn't enough to just include a "comments" block, you must respond when people share content (always with appreciation since only 1% of your traffic is willing to share) and reward those willing to give you some of their time in order to create content on your website. . 

What About Trolls?
People worry about negative UGC, sometimes called trolls. Yes you will get some people saying nasty things. Never defend against such an attack. To defend is to lose, instead be appreciative of the content and empathetic to any legitimate issue. If someone says you are stupid they reduce the legitimacy of their content. Don't thank them for calling you an idiot, but let them know you will look into whatever issue caused the attack. 

Consider such an offer an open loop. Never leave loops open for long. Make sure you post a more definitive response in 24 to 48 hours. Here is where published guidelines are very important. If someone just calls you an idiot with no substance your guidelines should say that such a non-specific attack is considered inappropriate and you have the right to remove. 

Personally, I don't ever like to remove anything. If some attacks in a non-specific I am a jerk way. I respond by not being a jerk and provide my personal email or cell where they can discuss their feelings with me personally (they almost never do). 

The tricky part to an online attack is to NOT personalize and recognize that attacks are part of the poker you are playing. Stay in the game and go all in if you need to and you turn an attack to a benefit.  Remember:

* Empathy isn't agreement.

* LISTEN more than you talk. 
* Never defend or be defensive (it is a loser's game).

* Trolls will isolate themselves by their behavior.  

 

Rescooped by Ari Meier from SEO and Social Media Marketing
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2013 Search Engine & Social Media Marketing Predictions You Can’t Ignore

2013 Search Engine & Social Media Marketing Predictions You Can’t Ignore | The WWW | Scoop.it

As the years fly by the search marketing industry continues to evolve and grow at a rapid pace. While it can be a challenge to keep up with everything, at search engine marketing agency, Anvil Media, we like to not only know what’s going on here and now, but project ahead about what we think the next big things will be.

Each year the Anvil team takes out our crystal ball and stares into the future of digital marketing.

Read more at: http://www.business2community.com/online-marketing/2013-search-engine-social-media-marketing-predictions-you-cant-ignore-0359112


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Rescooped by Ari Meier from SEO and Social Media Marketing
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How SEO Has Changed in 2012 [infographic]

How SEO Has Changed in 2012 [infographic] | The WWW | Scoop.it

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.

 

In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.


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Nacho Vega's curator insight, December 12, 2012 7:47 AM

Los cambios realizados por Google en su algoritmo afectan a la manera en la que se realiza SEO. En esta infografía vemos algunos de los puntos relevantes. ¿Cómo te ha afectado a ti?, ¿qué opinas?

Javier Arias's curator insight, December 18, 2012 3:35 PM

Mejor no se puede resumir 

Bill Chen's comment, December 22, 2012 9:17 AM
http://www.airmaxsbuy.com/
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Social Media and Content Marketing | Predictions for 2013

Social Media and Content Marketing | Predictions for 2013 | The WWW | Scoop.it
There is no better way to start off December than to look ahead to next year. With that, we share our Social Media and Content Marketing Predictions for 2013.
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14 Ways to Link Social and SEO | internet marketing, social media

14 Ways to Link Social and SEO | internet marketing, social media | The WWW | Scoop.it
Social media marketing and SEO are attached at the hip and should always be run in tandem and concurrently.
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What To Look For In An SEO Website Design

What To Look For In An SEO Website Design http://t.co/UfVRGslB...
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The 10 Commandments of Social Media Content Marketing | Jeffbullas's Blog

The 10 Commandments of Social Media Content Marketing | Jeffbullas's Blog | The WWW | Scoop.it
What is the secret behind social media content marketing that takes content and publishes and promotes it on social networks including Blogs, Facebook, Twitter and LinkedIn? What are the 10 fundamental principles that will help make it effective?
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Why you should be afraid of the UN's plan to regulate the internet

Why you should be afraid of the UN's plan to regulate the internet | The WWW | Scoop.it
The United Nations may not be trying to take over the internet, but its telecom arm is discussing proposals that could seriously threaten the openness of the network, according to people like Vint Cerf -- and could also change the way we pay for it.
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Why Social Media Optimization is important to SEO

Why Social Media Optimization is important to SEO | The WWW | Scoop.it

Search Engine companies like Google, Yahoo and Bing have seen an opportunity into using social media data to improve their ranking data and database. Some time ago Google tried a partnership with Twitter to show real-time tweets directly into the search results.

The official partnership between them is now closed but Google is still using data from social media platforms to improve their ranking data. After some while Google launched the Google+ network which at first we thought not to influence the rankings on the search engine. It came up that it actually did, users +1′ning helped pages to get more traffic and rank better.

Google and Bing acknowledged some time ago that they use Likes, Tweets and +1′s to better rank content. It is a good social proof whether the content is good or not. Still, this works for some kind of content, other types of content never get shared on social because of their nature.

Read more: http://www.rudibedy.com/blog/why-social-media-optimization-is-important-to-seo-nowadays/


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Bill Chen's comment, December 22, 2012 9:20 AM
http://www.myairmaxpascher.com/
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Social Signals, Quality Content And Search Marketing will Merge in 2013

Social Signals, Quality Content And Search Marketing will Merge in 2013 | The WWW | Scoop.it

"In May, 2010, Matt Cutts denied that social signals had an effect on search rankings. In December of the same year, he declared that they were actually starting to work in the buzz and signals they were able to get through social media into the site authority factor of their ranking algorithm. Six months later, Google+ was born.

 

The Penguin Update and subsequent tweaks to it have changed the way that search engine marketers approach aggressive optimization. The days of running rampant and blasting out bulk links are gone. Today, quality finally trumps quantity and the playing field has been leveled in a way that in essence puts a "governor" on how quickly they can ramp up the rankings on their domains.

 

As social signals grow in their effects on search rankings for both Google and Bing, the ability to create amazing content and promote it on social media is quickly becoming the most important technique that internet marketers have in their arsenal. In 2013, it will likely eclipse link-building as a ranking factor.

 

Here are three things you must understand to make it work for you today and to be ready for what lies ahead".

 

Find Out More: http://socialmediatoday.com/jd-rucker/954046/social-signals-quality-content-and-search-marketing-will-merge-2013


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Neil Ferree's comment, November 2, 2012 1:54 PM
My Crystal Ball doesn't work anymore but its good to see my Intuition is still in tact given that back on 2-21-12 I authored piece entitle "Social Shares is Becoming the New SEO" and reading between the lines on this piece ♦ supports the H1
Rescooped by Ari Meier from Web 3.0 - The New Social Web
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Three Reasons the Web Is Morphing Into Web 3.0

Three Reasons the Web Is Morphing Into Web 3.0 | The WWW | Scoop.it

When we look back at the evolution of the web, what three factors will contribute to the birth of the next level of interactive experiences? Will we even be able to pin it on any three factors?

In my opinion, three interactive elements are driving the evolution of how consumers interact with brands online:

- Video
- Social media
- Mobile

According to Wikipedia, "A Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators (prosumers) of user-generated content in a virtual community, in contrast to websites where users (consumers) are limited to the passive viewing of content that was created for them.

I think we're witnessing the beginning of Web 3.0 because video, social media, and mobile are contributing to a radical change in content consumption. Content is no longer limited to a site but rather is free to roam about the web. Consumers can morph content delivery by distributing a piece of content they like across their social networks in a matter of seconds. Second, consumers are no longer limited to one device to consume content, or even one location-they can consume at will in different formats in different places.

Read More here: http://www.econtentmag.com/Articles/Column/Content-Ahas!/Three-Reasons-the-Web-Is-Morphing-Into-Web-3.0-86421.htm


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The Newsroom 3.0's curator insight, November 20, 2013 3:53 AM

Three interactive elements are driving the evolution of how consumers interact with Internet: video, social media and mobile

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10 Reasons Why iLove Google+ | Business 2 Community

10 Reasons Why iLove Google+ | Business 2 Community | The WWW | Scoop.it
I know. I know. I’ve written about how I hate Google+ and how Google+ is dead. OK…I admit it. I was wrong. Not only is Google+ not dead but in my
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Integrating Social Strategy for SEO Benefits

Integrating Social Strategy for SEO Benefits | The WWW | Scoop.it

Social media pages, such as Google+ and Facebook, can now rank much higher in search results, so it’s more important than ever for businesses to maintain profiles on these sites. The more popular these pages are on the social network, the higher their search rankings will be.

 

Encouraging adds, likes, and followers will all help your page profile, and companies that understand how to engage and involve social networks gain the additional benefits of better search results.

 

Social media pages should be optimized with relevant keywords, and they should be updated regularly with content relevant to your industry. On top of increasing SERP listings, building a social media presence can help spread the word about your company, and it makes it easy for others to spread the word for you by sharing or liking relevant links and posts.

 

Read More: http://www.business2community.com/seo/integrating-social-strategy-for-seo-benefits-0353835


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Rescooped by Ari Meier from SEO and Social Media Marketing
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Could Social Media Be Killing SEO?

Could Social Media Be Killing SEO? | The WWW | Scoop.it

That’s a scary thought isn’t it? Anyone who monitors or works first-hand with their brand’s SEO might have to stop and take a step back to consider this question: How does social media really impact SEO, and search results in general?

 

While social media and the data that comes from its use (social signals) are important, they are not direct threats to SEO. In all actuality they enhance SEO by coming in as more of a player on the internet / content marketing side of things.

 

Find Out More: http://www.business2community.com/seo/could-social-media-be-killing-seo-0352298


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RAISE UP Consulting's comment, December 14, 2012 6:51 AM
No way...
Rebel Dekadance 's comment, December 14, 2012 8:27 AM
Haha...That's exactly what I thought...but I realized they wrote that Headline just to attract views because people would obviously be against it, but right away in the article they begin proving how it is wrong. Well played on the writers part using the headline as bait however...haha
Bill Chen's comment, December 22, 2012 9:16 AM
http://www.storemoncleroutlet.org/
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15 funny photos of people and animals caught red-handed

15 funny photos of people and animals caught red-handed | The WWW | Scoop.it
Photos of people caught in the act redhanded are going viral. The pics show children and kids, as well as adults busted on camera for doing a variety of things they're not supposed to.
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Social Media: LinkedIn's Future Is Bright

Social Media: LinkedIn's Future Is Bright | The WWW | Scoop.it
Facebook will rake in cash; will Twitter IPO? (RT @CNBCSocial: Is 2013 the year of Twitter's IPO?
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Three SEO Strategies That High Ranking Websites Always Follow

Three SEO Strategies That High Ranking Websites Always Follow http://t.co/Ycsb7U1F...
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Nielsen | Social Media Report 2012

Nielsen | Social Media Report 2012 | The WWW | Scoop.it
Social Media Report 2012 by Nielsen.Cool infographics http://t.co/JPOnQ3k6...
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The Importance of Content Marketing When Building SEO Strategies [Infographic]

The Importance of Content Marketing When Building SEO Strategies [Infographic] | The WWW | Scoop.it

Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy, in which she gives a summary of the importance of content marketing for your brand.

 

However, she also mentions that even though 90% of marketers think content marketing will become more important over the next year, more than 60% still haven’t invented a content marketing strategy at place.

 

Some interesting key facts from the infographic are:

 

The most popular types of content that marketers spend time on producing are blog posts, social media updates (Facebook posts, tweets, etc.) and articles/guides, whereas audio content and podcasts are the least popular;


Search engine providers are increasingly recognizing quality creation and social sharing as significant ranking factors;


27 million pieces of content are shared via the web each and every day in 2012;

 

More than 50 % of consumers say that blogs have influenced their purchase decisions;

 

94 % of marketers believe that the users analysis of the site’s perceived value will increase in importance as a ranking factor.

 

Find Out More: http://www.mindjumpers.com/blog/2012/11/content-marketing-seo/


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Bill Chen's comment, December 22, 2012 9:19 AM
http://www.outlettimberland.biz/
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Why You’re Stupid for Not Using Google+

Why You’re Stupid for Not Using Google+ | The WWW | Scoop.it

Learn how brands can start leveraging Google+ to increase consumer engagement, brand recognition, and search domination. Get in on the ground floor of something huge.

 

Google+ is like the Rodney Dangerfield of social networks. No one respects it but it has tremendous potential value. I’m here to tell you that if you’re trying to succeed in search and social media, you must start using Google+ and you must start using it effectively. Here’s why:


Via Linda Buquet :: Catalyst eMarketing, Barry Hammond, Jaana Nyström
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6 Steps on How to Cash-In on the New SEO

6 Steps on How to Cash-In on the New SEO | The WWW | Scoop.it

"Author Rank. Panda. Penguin. Mobile. Google+. If you think about it, these things were not on most SEO and online content marketer radars in the early 2011. But in just a year’s time, they have become major components of Web marketing.

 

Have you responded to these changes? Have you learned how to tap into the potential of these developments and increase exposure for your brand, traffic to your site, and money in your bank account?"

 

-----

 

"Social sharing is becoming one of the most prominent ways in which to determine the authority of a particular page.

 

This is why Google has made some many changes to its algo: Because people are sharing so much content across the social web, it was time to evaluate how they were affecting search rankings".

 

Read More: http://www.searchenginejournal.com/6-steps-on-how-to-cash-in-on-the-new-seo/49252/


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