Trying to escape the constant stream of too much information.
Stephanie Sta Maria's insight:
Since moving to Melbourne alone one month ago, I've become reacquainted with solitude through long walks and quiet hours reading in cafes. And I'm finally able to hear my own thoughts without being constantly interrupted by the barrage of opinions on social media.
How can you make the most impact? By getting people inspired about what you're doing. Take some advice from these companies that have figured it out.
Just because you're doing good work as a social entrepreneur doesn't mean you get to skip on the more commercial parts of running a business. Your good story isn't enough to grab customers and create more impact, you need to build a good brand. Every other month, brand innovation firm BBMG hosts Five x 5, a social innovation workshop designed to help five startups with their most pressing brand-related challenges. Five teams of planners, strategists, creatives, and entrepreneurs donate their time and expertise to delve into each challenge and then share insights and concepts before the networking continues.
Focus on that singular word you want to try to own--in your own way--in the minds of your audience.
Last month, social incubator Echoing Green joined us in inviting ioby, Seeding Labs, Regalii, Enstitute, and b condoms to the studio. Here are five things we learned about branding for good from that strategy session.
Jane Garvey launches the Woman's Hour Power List films. (Six, short but impactful BBC films about the experiences of women in business. Women in Business share their experiences, advice and philosophy for a successful working life
The Internet of Things will account for 9 billion devices by 2018 (Business Insider), mobile will account for 21% of all online purchases by 2015 (Google), and social network users will surpass 2 billion by 2016 (eMarketer). Ironically, despite the explosion of technology, channels and devices, today’s continuously connected consumers are harder to reach than ever before.!
This infographic breaks down the anatomy of the connected consumer to help your brand more effectively reach, engage and convert customers across today’s mobile and socially connected landscape....
Most social purpose businesses are small and new and, to be successful, their owners need to maintain a sense of purpose even when they're laying awake at night worrying about cash flow.
Running a business is never easy but the measures of success are clear: profitability; customer satisfaction; a growing customer base; employee engagement and satisfaction; and your satisfaction all come to bear on your success.
However, assessing performance is even more difficult for businesses that exist to make money and make the world a better place. Are you and your customers clear about your company’s social purpose? Is your company making a meaningful difference with respect to the social change its hope to achieve? Have you achieved the right balance between profit and purpose?
As the number of social purpose businesses continues to rise, these questions are becoming more material. A 2013 study by Georgia Levenson Keohane for the McGraw Hill Financial Global Institute shows social entrepreneurship of all kinds are increasing significantly in the United States. In the United Kingdom, a 2011 study by the Policy Research Group at the University of Durham revealed that there were approximately 68,000 social enterprises in the United Kingdom, an increase of more than 400% since 2004.
Are the social entrepreneurs who run these enterprises up to the task of running a business with purpose? Bill Drayton, founder of Ashoka and widely considered the father of modern social entrepreneurship, has said that the kind of social entrepreneurs he was seeking — passionate, resourceful, system-changing innovators who could fix static social, political and economic equations — are extremely rare.
Spending on childcare is more likely to be effective but is being constrained, while the prime minister throws money at his costly scheme (Yep, it's not the first 6mnths, it's the next 18yrs RT PM's ppl won't do much to keep women in work
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