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Five Reasons Your Awesome Content Isn't Going Viral at WhoIsHostingThis.com

Five Reasons Your Awesome Content Isn't Going Viral at WhoIsHostingThis.com | The Write Stuff | Scoop.it
It's hard to predict if or when you'll find your content going viral, but you can stack the odds in your favor. Learn how to create viral-worthy content.
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Even if you are not intent on going viral, these are the considerations you should take to engage your audience.

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Need Fresh Content For Your Blog? Try These 3 Idea-Generating Tips

Make the effort to connect with your blog readers in unique and meaningful ways by sharing stories born from your experiences. Here are three ways to do it.
David Hegarty's insight:

If content is the new marketing at a time when most people have developed an automatic filter for banners and advertisements (which is another discussion entirely), where can you go for content:

1. Personal experiences - particularly if you learnt something 

2. Relevant happenings in your industry

3. Customer experiences.

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The science of storytelling

The science of storytelling | The Write Stuff | Scoop.it
David Hegarty's insight:

Nothing new here, but worth repeating as an infographic...

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15 Types of Content That Will Drive You More Traffic

15 Types of Content That Will Drive You More Traffic | The Write Stuff | Scoop.it
Content marketing is more than writing blogs. Way more. If you’re just getting involved in content marketing, the first thing you need to do is launch
David Hegarty's insight:

The moral of this story is that there is more than one way to gain mindshare...

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A Content Marketing Plan for Turning Your Influencers Into Partners

A Content Marketing Plan for Turning Your Influencers Into Partners | The Write Stuff | Scoop.it
As marketers look to boost their content efforts, many turn to influencers to lend credibility to a piece of content or a brand. Find out how to create a content marketing plan that will build rela...
David Hegarty's insight:

Getting an opinion leader on your side is like closing a sale. It is about making them aware of the value of working together, then getting them interested, and getting their commitment. The kind of content support you can get from them changes as you move through these stages...

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The Presentation Planning Checklist - Free eBook by We Are Visual

The planning stage of your presentation is crucial but too often presenters don’t know where to start and don’t follow a clear process. This planning checkli...
David Hegarty's insight:

No surprises here: Know what you want to say, and how it is relevant for your audience. But it is so important that it is worth repeating.

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Content Marketing A to Z – What You Need to Know

Content Marketing A to Z – What You Need to Know | The Write Stuff | Scoop.it
Our A to Z of content marketing helps you get a handle on one of the most important aspects of digital marketing. Content marketing is becoming increasingly important (just check out our piece on how content is going to be dominant for 2014). It has such a broad effect, from …
David Hegarty's insight:

Not everything you need to know, but lots of things you could think about.

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How Content Marketing Affects Search Engine Rankings

We are constantly trying to solve the ongoing mystery of the future of search. Some people say guest blogging is coming to an end, while others believe socia
David Hegarty's insight:

What initially surprised me about this infographic, is the hunger for content and detail, at a time when a lot of focus seems to be on presentation, and providing easily digestible "sound-bites".

 

What didn't surprise me (but then I am biased) is that content is ultimately what is convincing.

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The Knack of Great Storytelling

The Knack of Great Storytelling | The Write Stuff | Scoop.it
If scientists can do great presentations, so can you.
David Hegarty's insight:

Whatever the information you want to present, try delivering it with an "And-But-Therefore" format. That is, present the facts (And), present the obstacle to overcome (But), and then resolve the issues (Therefore). This makes your information memorable by giving it both relevance and emotional appeal.

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Not for kids or nuns: Here’s how to market a controversial message

Not for kids or nuns: Here’s how to market a controversial message | The Write Stuff | Scoop.it
The Einstein Couple designed the posters for the controversial new Lars Von Trier film – and we could all learn a thing or two from them.
David Hegarty's insight:

And not just controversial messages: 

The audience doesn’t care how hard you worked on the project – they want something they can relate to. Preferably in the form of a good story, in words they would use themselves, told objectively (never market yourself. And regardless of your project, you can still bring some entertainment into the marketing of it.

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The 3 C’s of Successful Content Marketing « iMediaConnection Blog

The 3 C’s of Successful Content Marketing « iMediaConnection Blog | The Write Stuff | Scoop.it
David Hegarty's insight:

Establishing expertise is aobut, creating content people want to read (because it is applicable to their situation), sharing useful content, and applying the channels at your disposal to maximise the return on your effort.

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Defining and Understanding Adaptive Content - Page 2

Defining and Understanding Adaptive Content - Page 2 | The Write Stuff | Scoop.it
We're more than 20 years into the web revolution, so maybe it's about time we started treating content as flexible, reusable bits of data rather inflexible words and images on pages.Adaptive content may just be the future of content management, but...
David Hegarty's insight:

In preparing content for the web, there has been a lot of concentration on designing for different screen sizes - responsive web design.

But if your site is being used by people in different contexts, maybe you should be thinking about adaptive web design - adapting the content delivered too.

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Deep Dive: What Physics Can Teach You About Marketing

People tend to think of physics as ruled by universal laws and marketing as an arts and crafts function. But this entrepreneur thinks the two fields have more in common.
David Hegarty's insight:

As an engineer who wandered into marketing myself, this makes a lot of sense!

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Data Vs. Creativity: The Content Marketer’s False Choice

Data Vs. Creativity: The Content Marketer’s False Choice | The Write Stuff | Scoop.it
I was at a conference last week where Adobe VP Marketing Insights & Operations David Welch was asked to sum up the future of marketing in six words. His response: “Creative thrills, but data pays bills.” As a writer, I had to respect his ability to turn a phrase. But I also felt a twinge of remorse. […]
David Hegarty's insight:

John Wanamaker’s famous quote — “Half of my marketing dollars are wasted; I just don’t know which half” (paraphrased) is more like 70% wastage for much content marketing.

Fixing this means understanding segmentation, understanding the buyer's journey within the segment, and adding a creative thrill to you rmessage...

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6 Steps to Managing Internal Change for Content Marketing

6 Steps to Managing Internal Change for Content Marketing | The Write Stuff | Scoop.it
It's astonishing to think how far content marketing has come. And yet, we have still so far to go. In many organizations around the world, content marketing is still viewed as a special project; so...
David Hegarty's insight:

Changing how you position yourself with respect to your customers is about more than just producing content.
It needs to encompass a change in the "culture".
Which is why we (at KPUNKT) have an organisational consultant on board. 

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The 7 Cs of Communication: A Checklist for Clear Communication

The 7 Cs of Communication: A Checklist for Clear Communication | The Write Stuff | Scoop.it
Use this checklist to communicate clearly and effectively.
David Hegarty's insight:

It's simple really: You've just got to be Clear, Concise, Concrete, Correct, Coherent, Complete, and Courteous.

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The Future of Marketing Is Organizing Behavior

The Future of Marketing Is Organizing Behavior | The Write Stuff | Scoop.it
Demand creation today is not simply about creating more content it's about organizing the behavior that buyers want to experience.
David Hegarty's insight:

There are various steps on the way to becoming a customer. And marketing, together with the sales and service organisations, needs to address them all in making those customers loyal.
The journey starts with them getting to know your products, and developing a preference and respect for you as a company that address their needs in a way that makes sense to them. Then they need to develop trust, and maybe even test your suitability as a partner, as well as a solution provider. Buying from you should then reinforce their positive experiences.
At this point you should be looking to strengthen ties, so they forget about other options. And best of all, so they can become advocates for you and your solutions.

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The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You

The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You | The Write Stuff | Scoop.it
In scientific research on what makes articles go viral, amusing stories were shared more frequently than less amusing ones.
David Hegarty's insight:

Though the examples in this are probably less applicable in B2B story telling, the principles are the same in any human-to-human interaction: In addition to Aristotle's theory that a story has to have positive ethical, emotional, or  logical appeal, today's stories need to have something that makes people want to share them - a kernel of novelty perhaps that would make the sharer feel smart and helpful (why else do you think I am sharing this?).

But in the end it still comes down to the quality of the three aspects Aristotle identified all those centuries ago.

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Hemingway

David Hegarty's insight:

Looking for a way to give your writing more punch?

Well (apart from hiring professional help), you could always plug it into the Hemmingway app...

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What storytelling does to our brains

What storytelling does to our brains | The Write Stuff | Scoop.it
Storytelling is one of the most overused and underused techniques at the same time. In this post, we are revealing what storytelling does to our brains.
David Hegarty's insight:

By creating a link between cause and effect, stories are a way to get inside someone else's head, to make them independently arrive at the idea you are trying to communicate.

And that is what makes that idea more persuasive.

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75 Content Starters for Any Industry

75 Content Starters for Any Industry | The Write Stuff | Scoop.it
Suffering from blank page anxiety? Before you go on the hunt for inspiration all over the Internet and elsewhere, turn to the resources around you. Realize that you can create exceptional content with what you already have at hand.
David Hegarty's insight:

Want to establish yourself as a thought leader, but short on thoughts to get yourself started?

Well here is a comprehensive list of ideas that should leave you wondering how you can stop.

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Marketing 101: Make the Customer the Hero

Marketing 101: Make the Customer the Hero | The Write Stuff | Scoop.it
If you want customers to buy from you, tell their story not your story.
David Hegarty's insight:

For example:


Wrong: "We recently saved ABC a million dollars. To learn more about our products, don't hesitate to contact me."


Right: "I recently worked with ABC to save them a million dollars. If you're interested, I can tell you how they did that."

 

Can you see the difference?

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The One Thing You Need to Know About Great Content Marketing

The One Thing You Need to Know About Great Content Marketing | The Write Stuff | Scoop.it
What content you create is important... but not nearly as important as the reason why.
David Hegarty's insight:

In short, what makes great content is writing from the  "We" mindset,  creating value for others.
The content  should not come across as being motivated from a desire to become famous, and tell others how awesome you are. That is not to say you shouldn't be awesome, But if you are that good, let you audience work it out for themselves .

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What Are the 7 Mind Frames of Learning?

What Are the 7 Mind Frames of Learning? | The Write Stuff | Scoop.it
We need to move away from discussing teaching and focus our efforts on learning. In today's guest blog, Professor John Hattie provides the 7 mind frames that will help us do that.
David Hegarty's insight:

Teaching - and I would include online in this - is not about teaching. It is about making it rewarding to learn...

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5 Reasons Why Inbound Marketing Is a Smart Investment for 2014

5 Reasons Why Inbound Marketing Is a Smart Investment for 2014 | The Write Stuff | Scoop.it
Are you looking to shorten the sales cycle for your business in 2014? Are you looking to take more of a strategic approach to marketing that can be analyzed and measured? Would you be interested in reducing your lead generation costs by 62% in 2014?
David Hegarty's insight:

When it comes to planning marketing "investments", it's worth bearing in mind that content marketing costs less to generate more leads.

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