These 10 pharmaceutical and healthcare digital media folks are some of the thought leaders on emerging trends and ongoing issues in the industry from how to engage patients using social media to questions on ROI and regulatory concerns.
Craig DeLarge (@cadelarge) is the U.S. leader for multichannel marketing and customer business line support at Merck.
Johnathan Reid (@FarmerFunster) is a senior commercial IT project manager at Abbott Laboratories and offers useful insights on social media in the pharmaceutical realm.
Joan Mikardos (jmikardos) leads the U.S. arm of Sanofi’s Center of Digital Excellence that oversees the company’s digital and social media marketing strategies.
Rich Meyer (@richmeyer) is a healthcare marketer who runs the blog DTC Marketing that covers social media in healthcare and pharma.
John Pugh (@JohnPugh) is the global digital director at Boehringer Ingelheim.
Shwen Gwee (@Shwen) is vice president of digital health at Edelman. He also runs the PharmFresh. TV website with videos highlighting social media for pharma and healthcare.
John Mack (@pharmaguy) publishes Pharma Marketing News and its blog.
Christiane True (@ChristianeTrue) is the content director at UBM Canon Pharmaceutical Media Group.
Marc Monseau (@MDMonseau) launched MDM Communications following 14 years as head of corporate communications for social media at Johnson & Johnson.
Steve Woodruff (@swoodruff) heads up Impactiviti (@impactiviti), which claims to be the eHarmony of pharma sales training, digital technology and marketing.
An independent Scotland and the SME business sector . Doug Norris | March 22, 2013 | 0 Comments . For those of us in business involved in running small , medium, or large enterprises, the thing we think about most is our ability to make a profit. In my own case I would expand that to a two word phrase: ‘profitable growth’.
As a Scottish engineering graduate and, after an indirect career path via Germany, I now find myself running a North Ayrshire based SME operating within the environmental sector, electronics recycling to be precise. When I joined Datec Technologies, we employed around 20 and operated from one small site.
We now operate two sites (one in Sweden) employing around 100 in total (the majority in Scotland). The sector we operate in depended initially on the substantial electronic/IT manufacturing industry which existed here in Scotland some 10-15 years ago (and longer). But that industry – like so many here – has largely disappeared from our shores. Many readers will recall the corridor running through our central belt was known as Silicon Glen.
Fortunately, as a SME with an outward-looking vision, we have been able to differentiate ourselves in the face of change: we have been agile, flexible, and adaptive in going out and winning the new business to replace that which disappeared from Scotland. And so because of our agility and small size, we have been able to adapt and grow – profitably.
Personally, this has been satisfying on several levels: importantly our business has some eighty or so families, living mostly in North Ayrshire, earning a wage from a local well established company in the environmental sector, that operates at the vanguard of electronics, IT, and telecommunications recycling. So as well as meeting profit targets, I am proud of the role our business plays socially and environmentally here in North Ayrshire and in Scotland as a whole.
I often wonder if that is why we have such a good fit with our Swedish colleagues – those shared values of profit, coupled with social and environmental awareness and concern.
Having travelled there on many many occasions, I often remark to my Swedish friends on their quiet optimism in how they go about things. Their results speak for themselves: major leading world corporations such as Tetra-Laval, ABB, IKEA, Volvo, Bofors, Electrolux, Ericsson, H&M. But crucially the country also a highly able and established SME sector. And that is all without oil and gas. And also without a banking crisis – which was meant to be global (it wasn’t).
In setting up our own subsidiary in central Sweden two years ago, where we now employ 20, I have come to the conclusion that Sweden works as a small independent northern European country, largely in part because of the short communication connections in their society between the SME business owners/decision makers and their elected representatives who govern – and crucially – who have the power to make a difference for businesses.
These short societal connections allow Sweden’s business community and politicians to shape things together for the good of the SME environment there. In Scotland, by contrast, the majority of fiscal/regulatory frameworks we operate under are decided by folk far away in London. Even if they do know what is right for the Scottish SME business community, the imbalance I see from the status quo means that the Scottish SME view would not be represented in equal measure in those decisions taken in those far-off corridors of power.
Progressing in business involves change and a key part of the positive change we need will be when Scottish businesses have the benefit and influence, via short direct connections to government, here in a Scotland which has full fiscal and regulatory options available to it. That way the changes we want as SMEs can be heard and acted upon.
Some people have said the advantages for business in an independent Scotland would be tenuous and vague. My Swedish friends don’t think of independence that way, they would use words such as: solid, strong and successful. Which is why I will be voting Yes in 2014.
SMEs, Entrepreneurship and Innovation: Sweden - OECD
10 Swedish companies shaping the world – The Official Gateway to Sweden
The main aim of the NanoKTN is to facilitate the transfer of knowledge and experience between industry and research. We offer companies dealing in small-scale technology access to information on new processes, patents ...
In the new EU program to support science and research – Horizon 2020 – there are over € 70 bln of funding in the coming sever years for the EU states in their efforts to assist both researchers and entrepreneurs in creating innovative products and services.
Whatever happened to leadership? Have all the great leaders gone from the world scene? Are leaders born, or do they emerge in appropriate circumstances?
A few years ago the London Sunday Times ran an article with the title “Whatever Happened to Real Leaders?” It read in part: “The foreign secretary was a stuffed shirt. But the prime minister was not even that: ‘he was just a hole in the air.’ The words are George Orwell’s, applied to Lord Halifax and Stanley Baldwin, in the late 1930s. What resonance they have today! . . . What the country needs is leadership, and this is true of the Western world as a whole.”
The article continued, “The gap between the desirable and the real has never been as great in this respect. As you open the newspapers or watch the television news, is there a single political leader in the West whose words you would expect to remember? Would you expect to learn anything from them? Do you expect them to do anything inspiring or creative, or even just the right thing? We have reached a real low point in leadership, lower than at any other time in recent history. . . . ‘I sowed dragons, and I reaped fleas,’ said Nietzsche.” It’s a powerful plea for the kind of leadership that can deliver humanity from the grip of its many problems and evils.
Excerpt from guest post by Michael Brito, author of "Your Brand: The Next Media Company", published on Brian Solis Blog: "There are four fundamental truths shaping today’s digital ecosystem, which I outline in my upcoming book, Your Brand: The Next Media Company.
1. There is a content and media surplus in the market place. There’s no shortage of advertising, marketing messages, mobile devices or social interruptions trying to command our attention, daily.
2. There is an attention deficit in the minds of consumers. Our brains are finite and we can only consume a small amount of content and then actually make some sense of it.
3. Consumers’ lives are dynamic and extremely unpredictable making extremely difficult for brands to reach them with a message.
4. All consumers are influential and aid their peers down the purchase funnel.
If you are a marketer, there is absolutely nothing stopping you from creating, aggregating, and curating content and then posting it in social media channels without having a content strategy.
You can hire consultants, agencies, and even third-party journalists and bloggers using platforms like Contently or eByline to create content and campaigns on your behalf.
Your brand must become a content organization.
This is much easier said than done, of course. Here are four, very easy considerations to get you started. 1. Why... 2. What... 3. How... 4. Where...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.