The World's Strongest Brands
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The World's Strongest Brands
Let explore the most powerful brands and the marketing and branding strategies
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Is Managing Reputation Becoming Unmanageable? - Luxury Society - Opinions

Is Managing Reputation Becoming Unmanageable? - Luxury Society - Opinions | The World's Strongest Brands | Scoop.it
Justine Wilkie, associate at Taylor Wessing LLP, discusses the fashion industry's recent string of reputational crises, and tells us why the brand’s response must be swift and decisive...
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Digital Marketing - The Luxury Brands Marketing

Digital Marketing - The Luxury Brands Marketing | The World's Strongest Brands | Scoop.it
 Digital Marketing for luxury brands - Presence online is very important, but the luxury brand’s positioning still needs to be pitched as exclusive, despite the high accessibility of the internet.
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Luxury branding: back to basics

Luxury branding: back to basics | The World's Strongest Brands | Scoop.it
When using luxury brands consumers make a subtle claim that they are special, different and at the very forefront of social trends.
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Redefining the Luxury Concept | Uche Okonkwo | brandchannel.com

Redefining the Luxury Concept | Uche Okonkwo | brandchannel.com | The World's Strongest Brands | Scoop.it
Redefining the Luxury Concept | Uche Okonkwo...
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The World's Top Brands

The World's Top Brands | The World's Strongest Brands | Scoop.it
Here's a look at the world's most valuable 100 brands according to an annual survey by BusinessWeek and Interbrand...
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CHANEL.

CHANEL. | The World's Strongest Brands | Scoop.it
This is a 1990 advertisement for CHANEL.

CHANEL ads usually follow the same format; they are simple, use little color, and the strategy behind the ads are usually one word: Class. This ad is cle...
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http://marketing.about.com/cs/brandmktg/a/whatisbranding.htm

http://marketing.about.com/cs/brandmktg/a/whatisbranding.htm | The World's Strongest Brands | Scoop.it

The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

The objectives that a good brand will achieve include:

Delivers the message clearlyConfirms your credibilityConnects your target prospects emotionallyMotivates the buyerConcretes User Loyalty

To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact.

Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.

A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without.

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Louis Vuitton: The World's Strongest Luxury Brand

Louis Vuitton: The World's Strongest Luxury Brand | The World's Strongest Brands | Scoop.it

Mark Ritson, associate professor of marketing & branding expert, investigates why Louis Vuitton’s brand is worth more than Tiffany, Fendi, Cartier, Rolex & Chanel combined.

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Branding

Branding | The World's Strongest Brands | Scoop.it
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Tammy Katz 's curator insight, March 21, 2013 10:17 PM

Great brands have a clear, compelling positioning...consistently reinforced in every touch point.    Is yours?

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5 Commandments For Luxury Branding On Facebook

5 Commandments For Luxury Branding On Facebook | The World's Strongest Brands | Scoop.it
One of the reasons luxury brands are, well, luxurious, has to do with the fact that they are exclusive. Some of that luxury comes from the cachet of being only for an exclusive set of people.
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Luxury Brands Mostly Ignore Customers on Social Media | Adweek

Luxury Brands Mostly Ignore Customers on Social Media | Adweek | The World's Strongest Brands | Scoop.it
Luxury goods consumers, it turns out, want to connect online with their favorite brands, but these marketers keep engagement to a minimum—and apparently for good reason.
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World's Most Desirable Luxury Brands - Forbes.com

World's Most Desirable Luxury Brands - Forbes.com | The World's Strongest Brands | Scoop.it
If money were no object, these labels would get the nod from the globe's savviest shoppers.
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L'utilisation des stars dans la communication: publicité Chanel

L'utilisation des stars dans la communication: publicité Chanel | The World's Strongest Brands | Scoop.it
L'utilisation d'une star comme égérie d'une marque, inclut directement le…...
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LVMH: MANAGING THE MULTI-BRAND CONGLOMERATE

LVMH: MANAGING THE MULTI-BRAND CONGLOMERATE | The World's Strongest Brands | Scoop.it

LVMH Moet Hennessy Louis Vuitton, based in France, is one of the world's leading luxury goods companies. It operates in wines, spirits, fashion goods, leather goods, perfumes, cosmetics, watches, jewelry and retailing. The company employs approximately 56,000 employees.

 

Its global distribution network grew from 828 stores in 1998 to 1,592 stores in 2004. The majority of sales are derived from the fashion and leather goods division, with Europe (including France) being the biggest regional contributor. The company is the largest and most widely spread luxury goods company, with a strong brand portfolio and distribution skills.

 

LVMH's 'star brands' is a key foundation of the group's strategy. It has built over time one of the strongest brand portfolios in the sector, counting 60 top brands amongst its five divisions and other operations. At the core of the fashion and leather business is the Louis Vuitton brand itself. This 'star of star brands' is estimated to generate over 80% of earnings in the segment.

 

 

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Louis Vuitton: The World's Strongest Luxury Brand

Louis Vuitton: The World's Strongest Luxury Brand | The World's Strongest Brands | Scoop.it

Mark Ritson, associate professor of marketing & branding expert, investigates why Louis Vuitton’s brand is worth more than Tiffany, Fendi, Cartier, Rolex & Chanel combined.

 

The world of luxury is not just exclusive, it is highly secretive too. Several of the very large luxury brands are privately held like Chanel and Rolex and therefore do not need to report their annual or quarterly results. Even when the companies are publicly listed, like Louis Vuitton or Gucci, they are part of much bigger companies which makes assessing the individual performance of the brands very hard to do with any accuracy.So the power and value of the Brandz top 10 Luxury brands league table is particularly pronounced. Millward Brown interviews more than 600,000 consumers for this research each year and the results provide arguably the single most insightful peek inside the golden robes of the luxury industry. The 2010 data provides many insights. First we must stop and simply marvel at the size, scale and domination of Louis Vuitton. The range of Vuitton products combined with its global appeal and strong price premium make it, by far, the biggest name in luxury.

It also plays a near perfect game in terms of brand management with its products only being sold through its own superbly run boutiques and with a no discounting policy that saw it last run a sale in 1986. And Millward Brown more than captures this power and scale in its ranking. Louis Vuitton’s brand is worth more than Tiffany, Fendi, Cartier, Rolex and Chanel combined.

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